Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

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  • Architecture & Technology Strategy
  • Past 12 months
  • For Enterprise Architecture Professionals

    Report:Cut Through Silos With An Agile Technology Introduction Strategy

    To succeed in the digital age, enterprise architects must seize opportunities by adopting new approaches for emerging technolgy introduction. This report highlights the technology introduction and...

    • Downloads: 84
    • Comments: 2
  • For Application Development & Delivery Professionals

    Report:Optimize Application Strategy To Generate Business Value

    Strategic Plan: The Business Applications Playbook

    This report outlines the strategic planning process for business applications managed by application development and delivery professionals. This report is designed to help you maintain a viable set...

    • Downloads: 632
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Five Trends Are Changing Records Management Technologies And Practices

    What Enterprise Architects Need To Know About The Shift From Records Management To Information Governance

    Despite two decades of electronic records management (RM) evolution, fewer than 10% of enterprises admit to high levels of confidence in their approach to the governance of digital information. The...

    • Downloads: 206
  • For Enterprise Architecture Professionals

    Report:Cut Through Silos With An Agile Technology Introduction Strategy

  • For Sales Enablement Professionals

    Report:Opportunities In The SMB Cloud Services Market

    SMBs' strong adoption of cloud computing is well known. What is less well understood is how SMBs are adopting cloud for various technology categories relative to one another.

    • Downloads: 196
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Data Architecture Assessment Toolkit

    • Downloads: 26
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Increase Business Flexibility By Embracing Future Trends

    Vision: The Business Applications Playbook

    This report outlines the vision aspect of Forrester's solution for application development and delivery (AD&D) professionals working on business applications strategy. It summarizes the key business...

    • Downloads: 1100
    • Rating:
  • For Enterprise Architecture Professionals

    Report:PaaS Market Dynamics in China, 2012 To 2017

    Platform-as-a-service (PaaS) is garnering attention and focus from multiple corners of the Chinese market as traditional IT vendors, independent software vendors (ISVs), telcos, and Internet...

    • Downloads: 90
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Readiness Assessment For Application Strategy Transformation

    This tool is a self-test to determine how ready a company is to transform its application strategy by moving away from providing cost-effective systems of record and toward driving compelling user...

    • Downloads: 24
  • For Application Development & Delivery Professionals

    Tool:Forrester Wave™: Enterprise Cloud Databases, Q4 '12

  • For Application Development & Delivery Professionals

    Report:Use A Reference Architecture To Speed Cross-Channel Digital Experience Delivery

    Forrester's Digital Experience Reference Architecture Balances Four Opposing Forces

    Four opposing forces complicate digital experience delivery: the need for speed of initial delivery and ongoing change, the need to deliver experiences that are coherent and familiar across channels...

    • Downloads: 409
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Capitalize On The Digital Experience Imperative With Better Governance

    Processes: The Digital Experience Delivery Playbook

    Organizations still struggle to get the right content to the right consumers at the right time. Outdated technologies, policies, and procedures mean that IT can't keep pace with the business' demands...

    • Downloads: 226
  • For Sourcing & Vendor Management Professionals

    Report:Critical Sourcing Decisions Depend On Your Application Portfolio Analysis

    In the realm of IT services sourcing, the strategic decisions and vendor selection process for your company's applications and infrastructures are perhaps the most important. Your service...

    • Downloads: 234
    • Comments: 2
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Cloud Mobile Development: Enabled By Back-End-As-A-Service, Mobile's New Middleware

    Successful mobile apps, especially enterprise mobile apps, typically need to interact with a well-architected set of back-end services, but most mobile app developers are more skilled at client-side...

    • Downloads: 641
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Digital Experience Delivery Maturity Assessment

    Assessment: The Digital Experience Delivery Playbook

    This report outlines for IT professionals more than 100 essential practices for organizations looking to deliver their digital experience transformation strategies. It asks questions such as: Do you...

    • Downloads: 87
  • For Application Development & Delivery Professionals

    Report:Choose The Right Mobile Development Solutions For Your Organization

    Tools And Technology: The Mobile App Development Playbook

    Traversing the mobile app development technology landscape is challenging — particularly due to the different native, hybrid, and web-based development approaches; the range of infrastructure...

    • Downloads: 224
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Global Banking Platform Deals 2011: Regions

    The 2012 Survey Shows Global Activity And A Strong Regional Focus

    Forrester surveyed 25 vendors of globally deployed banking platforms on their 2011 deals. Our regional analysis shows that varying levels of vendor success caused fluctuations in regional activity...

    • Downloads: 283
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Look For True Off-The-Shelf Support For Your Country

    Global Banking Platform Deals 2012 — Regions

    Forrester surveyed 29 vendors of globally deployed banking platforms on their 2012 deals. Our analysis of these deals by region reveals that growth ranged widely — from slight shrinkage to...

    • Downloads: 30
  • For CIO Professionals

    Report:Building Business Network Platforms In The Cloud

    Real-Time Sharing And Collaborative Tenancy Challenges Traditional Middleware, Platform, And Integration Vendors

    Social networks revolutionized personal computing, allowing people to use PCs to engage with friends and family. However, until now, business collaboration hasn't seen such disruptive innovation....

    • Downloads: 163
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Next-Generation Portfolio Management: Strategic, Lean, And Delivery-Enabled

    Vision: The Portfolio Management And PMO Playbook

    Before IT can transition to business technology (BT) and become an effective partner with the business, the two groups of leaders must completely rethink the way they plan and execute — and...

    • Downloads: 151
  • For Application Development & Delivery Professionals

    Report:Digital Business Design Is The New Integration

    Create A Cohesive Business From Your (Seemingly Random) Collection Of Applications And Data

    Integration is a perennial challenge for application development and delivery (AD&D) professionals. Vintage, monolithic applications are hard to deal with, and point solutions abound, including point...

    • Downloads: 454
    • Rating:
  • For CIO Professionals

    Report:Forrsights: IT Budgets And Priorities In 2013

    Mobility And Analytics Drive Spending Growth Despite Business Pessimism

    What are the 2013 budget plans and priorities for CIOs and other IT decision-makers? Forrester's Forrsights Budgets And Priorities Tracker Survey, Q4 2012 provides insight on the 2013 tech buying...

    • Downloads: 291
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Global Banking Platform Deals 2012

    Market Heat Returns After A Prolonged Cooldown

    Forrester surveyed 29 vendors of globally deployed banking platforms on their 2012 deals. The results indicate a growing market: We counted nearly 20% more deals in 2012 than in 2011 among firms that...

    • Downloads: 152
    • Rating:
  • For CIO Professionals

    Report:Don't Move Your Apps To The Cloud

    Use The Cloud To Transform Them Instead

    It has become conventional wisdom that leveraging cloud services will save you money. But that isn't universally true. To achieve these benefits, especially from cloud platforms...

    • Downloads: 762
    • Rating:
  • For Application Development & Delivery Professionals

    Tool:Forrester Wave™: Global Banking Platforms, Q4 '12

  • For Application Development & Delivery Professionals

    Report:Financial Services Firms Prepare For The Business Applications Of The Future

    Service-Oriented Architecture Has Reached A Mature State In Banking

    Today's financial services firms often find their application landscape can no longer cope with their most urgent business drivers. Forrester's Q3 2012 Global Financial Services Architecture Online...

    • Downloads: 324
 
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