About Forrester
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Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.
Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.
Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.
Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.
Navigating the complex contact center solution landscape continues to be challenging, particularly in light of the rapid rise of social computing, mobility, and voice of the customer initiatives...
Users Are Set To Benefit As Business Process Flexibility Improves In Applications
Today's ERP applications are still too complex and inflexible. Organizations continue to be plagued with customization and upgrade headaches as a direct result of the software's rigidity and poor...
Business process professionals recognize master data management (MDM) as a critical enabler to deliver optimized business processes and trusted business insights. But ownership of MDM remains in the...

Strategic Plan: The Digital Experience Delivery Playbook
Digital customer experience is the next big opportunity for application development and delivery (AD&D) professionals. Business leaders responsible for marketing, sales, and support need advice and...

This presentation provides some perspective on how integration tools have evolved over the past few years, resulting in significant functional overlap in many cases. It explains the simultaneous...
Today, enterprises swim in an endless ocean of business data used to power mission-critical business processes, executive decisions, corporate policies, and business rules. Many organizations kick...
Can you provide rough product pricing for the business rules engines (BRE) and business process management (BPM) suite products?
Assessment: The Business Applications Playbook
This report outlines how application development and delivery professionals (AD&D pros) working on business application strategy can determine their level of readiness for application transformation....
Organize Content And Improve Dynamic Case Management
Content analytics that mines unstructured content brings to mind tricky, long projects and visions of Ph.D.'s with white coats who comb through vast collections of content on a galactic scale. Yet...
Putting In Place The Right Signposts For Effective Delivery
Agile methods continue to grow in popularity, but dogmatic adoption can lead to teams applying Agile in contexts where it doesn't work. Kanban, a technique taken from Lean Manufacturing, provides...
Business Process Pros Now Have An Additional BPM Tool At Their Disposal
Business process professionals often struggle with how to bridge the gap between the functionality of the inflexible enterprise resource planning (ERP) applications they're using to run their...
A Roundtable Discussion With Forrester Analysts
Customers have more power today than ever before. They have tremendous influence and reach through social media, more options and choices of whom to buy from, and high expectations about customer...
Road Map: The Business Intelligence Playbook
In the face of rising data volume and complexity and increased need for self-service, enterprises need an effective business intelligence (BI) reference architecture to utilize BI as a key corporate...

Vision: The CRM Playbook
The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

Assessment: The Contact Centers For Customer Service Playbook
This report describes the best practices assessment framework that underpins Forrester's solution for application development and delivery (AD&D) executives looking to implement customer service...
