Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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Consumer Technographics (8)

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Methodology

Topics

Industry

Region

Vendor

For Marketing Leadership Professionals

Tool:Italian, Dutch, And Swedish Banks Have The Best Opportunity For Social Media Marketing

For Marketing Leadership Professionals

Report:Win The Social Marketing Measurement Game

For Marketing Leadership Professionals

Tool:PNC Bank Customers Are The Most Engaged With Several Key Social Behaviors

For Interactive Marketing Professionals

Charts & Figures:How People Express Affinity

For Marketing Leadership Professionals

Report:Social Media Marketing For Financial Services

For Marketing Leadership Professionals

Report:2013 Interactive Marketing Predictions

For Marketing Leadership Professionals

Tool:The Age Skew Of Financial Products Shows In Their Consumers' Adoption Of Social Media

For Marketing Leadership Professionals

Tool:Financial Services Firms Rarely Use Social Media To Promote Their Products

For Marketing Leadership Professionals

Tool:Internet Banks' Customers Are By Far The Strongest Adopters Of Social Media

For Marketing Leadership Professionals

Report:The Four Social Marketing Tools You Need

For Marketing Leadership Professionals

Report:How To Exploit The Database Of Affinity

For Marketing Leadership Professionals

Tool:Most Financial Firms Allow User Posts On Their Facebook Pages, But Few Respond

For Marketing Leadership Professionals

Tool:Nearly 80% Of Financial Services Firms Use Social Media

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