Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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1363 results in Everything

eCommerce

For eBusiness & Channel Strategy Professionals
Tool:Many eBusiness Teams Begin By Brainstorming And Evangelizing The Channel Internally
Peter Wannemacher, Carrie JohnsonJune 02, 2011
For Marketing Leadership Professionals
Report:Digital Seniors: A Demographic Overview
North American Consumer Technographics®
Gina SverdlovJune 06, 2012
Seniors ages 65 and older have spent much of their lives without the technology that younger generations have grown up with. Devices like PCs, high-definition TVs (HDTVs), digital cameras, and many...
- Downloads: 213
For eBusiness & Channel Strategy Professionals
Tool:eBusiness Teams Have More Than Five Employees, On Average, Dedicated To Mobile
Peter Wannemacher, Carrie JohnsonJune 02, 2011
For eBusiness & Channel Strategy Professionals
Charts & Figures:Multiple Channel Businesses See Revenue, Profit, And Satisfaction Benefits
Brian K. WalkerMarch 11, 2011
For Marketing Leadership Professionals
Client Inquiry:Number Of US iPhones
Charles S. GolvinMay 13, 2011
How many mobile subscribers have an iPhone in the US?
For eBusiness & Channel Strategy Professionals
Report:European Online Retail Forecast, 2010 To 2015
eCommerce Continues To Grow In Overall Importance To The Retail Landscape In Europe
Andrea CariniFebruary 28, 2011
European online retail sales grew by 18% from 2009 to 2010 and are expected to grow 13% in 2011. In the coming five years, the number of online buyers in Europe will grow from 157 million to 205...
- Downloads: 1971
For eBusiness & Channel Strategy Professionals
Report:How US Banking Customers Use Different Channels
Emmett Higdon, Peter WannemacherJuly 26, 2010
The percentage of US adults who bank online has risen from 51% in 2005 to 59% today. This steady growth has changed the way customers use other channels like branches, automated teller machines...
- Downloads: 1319
Report:Case Study: Charles Schwab Boosts Acquisition With Online Ratings And Reviews
A Focus On Transparency And Customer Acquisition Drives Early Success
Brad StrothkampOctober 11, 2011
In June 2011, the digital marketing team at Charles Schwab rolled out its Clients Speak client ratings and reviews service. To date, Charles Schwab customers have written more than 1,000 mostly...
- Downloads: 475
For Sales Enablement Professionals
Report:B2B Tech Marketers Are The Key To Competitive Success In Customer-Centric European Markets
B2B Social Technographics® Data For Q1 2011 Confirms That Social Media Usage In Europe Continues At A High Level
Peter O'NeillAugust 09, 2011
Forrester has completed its Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers, which marks the third year we've conducted this survey As in the US,...
- Downloads: 281
For Marketing Leadership Professionals
Client Inquiry:Mobile Internet Usage
Charles S. GolvinJune 02, 2011
What is the penetration of mobile Internet usage?
For eBusiness & Channel Strategy Professionals
Survey:Latin American Technographics® Benchmark Survey, Q3 2012 (Brazil, Mexico)
July 25, 2012
Forrester conducted a face-to-face survey fielded from May to July 2012 of 6,109 individuals ages 16 to 75 in the top urban cities in Brazil (including São Paulo, Rio de Janeiro, Recife, Porto...
For eBusiness & Channel Strategy Professionals
Report:Website Functionality Benchmark 2011: Luxury Fashion Brands
Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Five European Luxury Fashion Brands
Andrea CariniMay 23, 2011
Forrester evaluated the transactional websites of five European luxury fashion brands — Burberry, Dolce&Gabbana, Gucci, Hermes, and Louis Vuitton — using our Website Functionality...
- Downloads: 997
- Rating:
For eBusiness & Channel Strategy Professionals
Report:Customer Advocacy 2011: How Customers Rate European Banks
Benjamin EnsorJanuary 18, 2012
In the midst of the recession and ongoing sovereign debt crisis, only 29% of Europeans believe their bank acts in their best interest. However, some banks rank much higher than others in our customer...
- Downloads: 258
- Rating:
For Marketing Leadership Professionals
Tool:In-Person Events Increase In Importance During Vendor Selection
Kim CelestreJuly 26, 2011
For Marketing Leadership Professionals
Report:US Mobile Search And Display Forecast, 2010 To 2015
Melissa ParrishOctober 27, 2010
Mobile marketing dollars will near $2.8 billion with mobile search and display each representing 6% of interactive marketing spend in 2015 as marketers get their footing in the rapidly growing mobile...
- Downloads: 963
For Sales Enablement Professionals
Report:Tech Distribution Changes In A Cloudy Industry
Channel Marketers That Understand The Changes Will Develop Best Practices
Peter O'NeillFebruary 10, 2011
Our recent channel survey included 19 firms that indicated their "primary function" was technology distribution. Like other channel partners, distributors are realizing that their business models...
- Downloads: 514
For eBusiness & Channel Strategy Professionals
Tool:More Than Two-Thirds Of eBusiness Teams Plan To Increase Their Investment In Mobile
Peter Wannemacher, Carrie JohnsonJune 02, 2011
For Marketing Leadership Professionals
Client Inquiry:Windows Phone 7 Outlook
Charles S. GolvinJuly 01, 2011
Does Forrester think that the Win7 smartphones will establish a significant share of market?
For eBusiness & Channel Strategy Professionals
Survey:Latin American Technographics® Online Benchmark Survey, Q3 2012 (Argentina, Brazil, Mexico)
July 31, 2012
Forrester conducted an online survey fielded in July and August 2012 of 6,008 individuals ages 16 to 75 in top urban areas/provinces of Argentina and top urban areas/states of Brazil and Mexico. In...
For eBusiness & Channel Strategy Professionals
Report:Travel Website Functionality Benchmark 2011: Four-Star Hotel Chains
Henry H. HarteveldtMay 13, 2011
Forrester estimates that, in 2011, hotels will produce $27 billion in online sales from US leisure and unmanaged business travelers. Not bad, but how much better could that be? To help travel firms...
- Downloads: 711
For eBusiness & Channel Strategy Professionals
Tool:The Life Events That Have An Impact On Financial Services Purchases
Brad StrothkampJune 03, 2011
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Affluent Online Survey, Q3 2011 (US)
July 28, 2011
Forrester conducted an online survey fielded in July 2011 of 1,007 US individuals ages 18 to 88 with investable assets of $1 million or more. For results based on a randomly chosen sample of this...
For Marketing Leadership Professionals
Report:Mobile Apps For Marketing
When And How Interactive Marketers Should Build Apps For Marketing Purposes
Melissa Parrish, Jennifer WiseSeptember 26, 2012
Mobile apps hold exciting potential for interactive marketers to reach their audiences through mobile devices in ways the mobile Web can't. But today, mobile apps receive a mixed response from...
- Downloads: 490
- Rating:
For eBusiness & Channel Strategy Professionals
Tool:Forrester Measures Web Sites' Ability To Move Visitors Toward Their Goals
Vanessa Niemeyer, Ph.D.June 16, 2010
For Marketing Leadership Professionals
Report:Profiling US Online Mobile Consumers
A Technographics® Data Essentials Document
Jacqueline AndersonAugust 12, 2010
Just as US online mobile consumers vary in how they use their mobile devices (from 30% texting on a daily basis to 12% accessing the mobile Internet that frequently), they also vary in their...
- Downloads: 395
For eBusiness & Channel Strategy Professionals
Tool:Australia Online Retail Market (B2C Only)
Zia Daniell WigderOctober 27, 2010

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

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For eBusiness & Channel Strategy Professionals

Tool:Many eBusiness Teams Begin By Brainstorming And Evangelizing The Channel Internally

For Marketing Leadership Professionals

Report:Digital Seniors: A Demographic Overview

For eBusiness & Channel Strategy Professionals

Tool:eBusiness Teams Have More Than Five Employees, On Average, Dedicated To Mobile

For eBusiness & Channel Strategy Professionals

Charts & Figures:Multiple Channel Businesses See Revenue, Profit, And Satisfaction Benefits

For Marketing Leadership Professionals

Client Inquiry:Number Of US iPhones

For eBusiness & Channel Strategy Professionals

Report:European Online Retail Forecast, 2010 To 2015

For eBusiness & Channel Strategy Professionals

Report:How US Banking Customers Use Different Channels

Report:Case Study: Charles Schwab Boosts Acquisition With Online Ratings And Reviews

For Sales Enablement Professionals

Report:B2B Tech Marketers Are The Key To Competitive Success In Customer-Centric European Markets

For Marketing Leadership Professionals

Client Inquiry:Mobile Internet Usage

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Benchmark Survey, Q3 2012 (Brazil, Mexico)

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark 2011: Luxury Fashion Brands

For eBusiness & Channel Strategy Professionals

Report:Customer Advocacy 2011: How Customers Rate European Banks

For Marketing Leadership Professionals

Tool:In-Person Events Increase In Importance During Vendor Selection

For Marketing Leadership Professionals

Report:US Mobile Search And Display Forecast, 2010 To 2015

For Sales Enablement Professionals

Report:Tech Distribution Changes In A Cloudy Industry

For eBusiness & Channel Strategy Professionals

Tool:More Than Two-Thirds Of eBusiness Teams Plan To Increase Their Investment In Mobile

For Marketing Leadership Professionals

Client Inquiry:Windows Phone 7 Outlook

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Online Benchmark Survey, Q3 2012 (Argentina, Brazil, Mexico)

For eBusiness & Channel Strategy Professionals

Report:Travel Website Functionality Benchmark 2011: Four-Star Hotel Chains

For eBusiness & Channel Strategy Professionals

Tool:The Life Events That Have An Impact On Financial Services Purchases

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Affluent Online Survey, Q3 2011 (US)

For Marketing Leadership Professionals

Report:Mobile Apps For Marketing

For eBusiness & Channel Strategy Professionals

Tool:Forrester Measures Web Sites' Ability To Move Visitors Toward Their Goals

For Marketing Leadership Professionals

Report:Profiling US Online Mobile Consumers

For eBusiness & Channel Strategy Professionals

Tool:Australia Online Retail Market (B2C Only)

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