Forrester

For Customer Insights Professionals

Report:Don't Wait To Optimize Mobile Sites And Apps

Tailored Experiences Are Critical As Mobile Rewrites Customer Engagement Standards

The drumbeat of mobile is increasingly difficult to ignore as usage and revenue gain momentum and smartphones become tightly woven into multichannel customer experiences. But developing engaging...

• Downloads: 703

For Customer Insights Professionals

Tool:B2B Firms Favor Functional Intelligence

For Customer Insights Professionals

Report:The Mobile Market Research Landscape 2012

An Overview Of The Different Ways You Can Leverage Mobile In Your Research

Mobile phones have the ability to capture rich emotional and behavioral insights and uncover connections that may not surface when one leverages traditional research methodologies. This report...

• Downloads: 598

For Customer Insights Professionals

Report:Navigating The Future Of Customer Intelligence

Customer intelligence is in the throes of significant change brought about by two primary drivers: 1) the disruption caused by the massive shifts in consumer behavior, and 2) organizations' growing...

• Downloads: 342
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For Customer Insights Professionals

Report:Five Ways To Mobilize Your Loyalty Program In 2013

Mobile Channels Offer Rich Opportunities For Rewards And Engagement

Mobile continues to grow in importance for reaching and engaging empowered consumers and loyalty program members. From a data perspective, it opens up new streams of information that provide better...

• Downloads: 316
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For Customer Insights Professionals

Report:European Marketing Technology Adoption 2011

Findings From Forrester's Q4 2010 Customer Intelligence Survey

Forrester surveyed 52 European customer intelligence (CI) professionals in Q4 2010 about their technology adoption plans. This report drills into the technology adoption trends of our European...

• Downloads: 255

For Customer Insights Professionals

Report:Best Practices: Combining Mobile Behavioral Tracking Studies With Qualitative Insights

Seven Best Practices For Successfully Using A Market Research Online Community For Behavioral Tracking

Several market research online community (MROC) providers and client-side researchers are pushing the envelope with their communities and panels, using them as a platform for testing emerging...

• Downloads: 190

For Customer Insights Professionals

Survey:North American Technographics® Online Benchmark Survey (Part 1), 2013

Forrester conducted an online survey fielded in April 2013 of 61,167 US individuals and 5,800 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N =...

For Customer Insights Professionals

Report:Uncovering The Value Of Social Intelligence For B2B Companies

Business-to-business (B2B) companies that do not already have a social media strategy or a listening platform are at risk of being left behind. While social media and business-to-consumer (B2C)...

• Downloads: 321
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For Customer Insights Professionals

Report:How To Plan For Mobile Online Survey Takers

Mobile market research is a growing topic of conversation among market insights professionals. However, one aspect of mobile that is not often discussed but that has significant data implications for...

• Downloads: 159

For Customer Insights Professionals

Report:The State Of Customer Intelligence In B2B Firms

B2B Firms Leave Marketing Value On The Table

Although both B2B firms and B2C firms leverage Customer Intelligence (CI), they don't capture, manage, analyze, and apply data in the same way. Looking at data from our Q2 2009 Global Customer...

• Downloads: 315
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For Customer Insights Professionals

Report:A Month In The Life: How UK SuperConnecteds Use Their Mobile Phones

Technographics® UK Mobile Behavioral Tracking Study, Q4 2011

Mobile usage has exploded. To develop effective mobile strategies and succeed in this new customer-obsessed mobile world, companies must understand how consumers are using their mobile phones. While...

• Downloads: 46