Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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  • eCommerce
  • Customer Insights
  • For Customer Insights Professionals

    Report:Five Ways To Mobilize Your Loyalty Program In 2013

    Mobile Channels Offer Rich Opportunities For Rewards And Engagement

    Mobile continues to grow in importance for reaching and engaging empowered consumers and loyalty program members. From a data perspective, it opens up new streams of information that provide better...

    • Downloads: 502
    • Rating:
  • For Customer Insights Professionals

    Charts & Figures:Fewer Than Half Of Loyalty Program Marketers Plan To Adopt Mobile

    Mobile Channels Offer Rich Opportunities For Rewards And Engagement

  • For Customer Insights Professionals

    Report:The State Of Lead-To-Revenue Management

    Landscape: The Lead-To-Revenue Playbook

    In order to establish the current state of lead-to-revenue management (L2RM) practices among tech marketers, we recently analyzed 80 client inquiries on the topic that tech marketing professionals...

    • Downloads: 752
    • Comments: 2
    • Rating:
  • For Customer Insights Professionals

    Report:Lead-To-Revenue Management Planning And Governance Assessment Tool

    This assessment tool scores lead-to-revenue management and governance initiatives in six categories: scoring approach, vision, strategy and governance, planning, organization, and use of technology.

    • Downloads: 33
    • Comments: 5
  • For Customer Insights Professionals

    Report:Using A Results Chain To Model Your Lead-to-Revenue Process

    This results chain toolkit is a companion tool for the processes module of Forrester's lead-to-revenue playbook. Forrester recommends that B2B marketing leaders use a results chain model to frame and...

    • Downloads: 32
    • Rating:
  • For Customer Insights Professionals

    Report:Quick Take: IBM Acquires Silverpop

    Aims To Boost Behavioral Marketing Capabilities In Its Enterprise Marketing Management Suite

    On April 10, 2014, IBM announced its intent to acquire Silverpop, a software-as-a-service (SaaS) marketing automation and email service provider. With this acquisition, IBM fills in some significant...

    • Downloads: 60
    • Rating:
  • For Customer Insights Professionals

    Report:Don't Wait To Optimize Mobile Sites And Apps

    Tailored Experiences Are Critical As Mobile Rewrites Customer Engagement Standards

    The drumbeat of mobile is increasingly difficult to ignore as usage and revenue gain momentum and smartphones become tightly woven into multichannel customer experiences. But developing engaging...

    • Downloads: 722
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014

    Due Diligence Required: These Vendors Are Great At Marketing

    In Forrester's 75-criteria evaluation of lead-to-revenue management (L2RM) platform vendors, we identified the nine most significant solution providers in the category — Act-On, Adobe,...

    • Downloads: 419
    • Rating:
  • For Customer Insights Professionals

    Report:Pinpoint The Actions And Outcomes That Elevate Leads To Revenue

    Processes: The Lead-To-Revenue Playbook

    Lead-to-revenue management (L2RM) is all about optimizing processes and practices to ensure that every scintilla of potential revenue is realized from your marketing investment. A well-designed and...

    • Downloads: 441
    • Comments: 1
    • Rating:
  • For Customer Insights Professionals

    Report:Balance People And Process To Fund L2RM

    Business Case: The Lead-To-Revenue Playbook

    In the age of the customer, business buyers have access to information that lets them explore solutions prior to engaging in a formal purchase process. This puts marketing in the hot seat to drive...

    • Downloads: 104
    • Rating:
  • For Customer Insights Professionals

    Charts & Figures:Latin American Adults' Online/Offline Media Consumption

    Latin American Consumer Technographics®

  • For Customer Insights Professionals

    Report:How To Plan For Mobile Online Survey Takers

    Mobile market research is a growing topic of conversation among market insights professionals. However, one aspect of mobile that is not often discussed but that has significant data implications for...

    • Downloads: 197
  • For Customer Insights Professionals

    Charts & Figures:Evaluated Vendors: Product Information And Selection Criteria

  • For Customer Insights Professionals

    Report:The State Of Consumers And Technology: Benchmark 2013, Latin America

    Latin American Consumer Technographics®

    This report is a graphical analysis of Forrester's Latin American Technographics Online Benchmark Survey, 2013. It provides an overview of metropolitan Latin American consumers' Internet and consumer...

    • Downloads: 30
  • For Customer Insights Professionals

    Report:Uncovering The Value Of Social Intelligence For B2B Companies

    Business-to-business (B2B) companies that do not already have a social media strategy or a listening platform are at risk of being left behind. While social media and business-to-consumer (B2C)...

    • Downloads: 367
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  • For Customer Insights Professionals

    Report:Marketing Tactics Of Top Tech Performers

    An Artful Mix Of Old And New Yields Revenue Impact For Marketing Leaders

    Tech marketers at top-performing tech companies demonstrate similar go-to-market strategies that set them apart from their peers at companies with average performance. The strategic mix leverages...

    • Downloads: 841
    • Comments: 4
    • Rating:
  • For Customer Insights Professionals

    Charts & Figures:Social Media Usage In Latin America

    Latin American Consumer Technographics®

  • For Customer Insights Professionals

    Report:Navigate The Journey From L2RM Vision To Success

    Road Map: The Lead-To-Revenue Playbook

    This report is for business-to-business (B2B) marketing leaders who must power-up their lead-to-revenue management (L2RM) processes to achieve goals for new customer acquisition, current customer...

    • Downloads: 177
    • Rating:
  • For Customer Insights Professionals

    Survey:North American Technographics® Online Benchmark Survey (Part 1), 2013

    Forrester conducted an online survey fielded in April 2013 of 61,167 US individuals and 5,800 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N =...

    • For Customer Insights Professionals

      Report:Drive Continuous Improvement With A Holistic Measurement System

      Continuous Improvement: The Lead-To-Revenue Playbook

      The seminal idea behind lead-to-revenue management (L2RM) was the need to calibrate marketing's activities (and budget) to the result of revenue generation. But creating a system for sustained,...

      • Downloads: 453
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    • For Customer Insights Professionals

      Report:Forrester Research World Mobile Adoption Forecast, 2013 To 2018 (Global)

      ForecastView Spreadsheet

      Includes mobile subscriptions and mobile subscribers (people) by region and country. Also includes mobile Internet users by country and region. Includes historical data going back to 2008 plus a...

      • Downloads: 9
    • For Customer Insights Professionals

      Survey:North American Technographics® Devices And Telecom Online Benchmark Recontact Survey, 2013

      Forrester conducted an online survey fielded in July 2013 of 4,606 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results...

      • For Customer Insights Professionals

        Report:The Lead-Nurturing Payoff For The Tech Industry

        Engage With Early-Stage Buyers, Drive Pipeline And Revenue Performance

        Today's empowered technology buyers are two-thirds of the way through their buying process before they engage with tech vendors' sales teams. Forrester believes that a robust lead-nurturing program...

        • Downloads: 641
      • For Customer Insights Professionals

        Charts & Figures:Emerging Markets Overview: Indonesia

        A Global Consumer Technographics® Report

      • For Customer Insights Professionals

        Report:The New Physics Of Lead-To-Revenue Management

        Vision: The Lead-To-Revenue Playbook

        The need to calibrate marketing spend to revenue generation was the seminal driver of lead-to-revenue management (L2RM). But savvy B2B marketing leaders are going beyond revenue performance...

        • Downloads: 545
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