Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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Marketing Leadership (7)
eBusiness & Channel Strategy (1)

Methodology

Consumer Technographics (4)

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North America (4)

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Salesforce (1)

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eCommerce
J. P. Gownder

For Marketing Leadership Professionals
Report:Designing A Mobile Empowered Product Strategy
An Empowered Report: Applying The IDEA Framework To Smartphone Users
J. P. GownderSeptember 07, 2010
Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the IDEA...
- Downloads: 1173
For Marketing Leadership Professionals
Tool:Mobilizing The Empowered IDEA Framework
J. P. GownderSeptember 07, 2010
For eBusiness & Channel Strategy Professionals
Report:Case Study: Yelp's Mobile Customers Help It Build A Better Core Product
An Empowered Report
Seth Fowler, J. P. GownderMarch 22, 2011
Product strategists at Yelp have made it possible for its mobile users to generate and contribute to the content of Yelp's core product. Its mobile applications offer many ways for users to quickly...
- Downloads: 310
For Marketing Leadership Professionals
Charts & Figures:iFly Pro Provides Contextual Airport Self-Help
J. P. GownderSeptember 07, 2010
For Marketing Leadership Professionals
Report:Case Study: RehabCare Extends Its Healthcare Offering Using iOS Devices
An Empowered Report
Seth Fowler, J. P. GownderDecember 30, 2010
RehabCare has implemented a deeply integrated strategy using iOS devices, like the iPhone, iPad, and iPod touch, that has changed the way it delivers care to its patients. Its offering required...
- Downloads: 310
For Marketing Leadership Professionals
Tool:Mobile Mass Influencers Engage Deeply With Mobile Applications
J. P. GownderSeptember 07, 2010
For Marketing Leadership Professionals
Tool:Mobile Mass Influencers Express Their Opinions Via SMS
J. P. GownderSeptember 07, 2010
For Marketing Leadership Professionals
Report:Case Study: CNN iReport's Mobile Army Of Creators
An Empowered Report: CNN Turns Smartphone Owners Into Civilian Reporters
Abe Garon, J. P. GownderSeptember 24, 2010
CNN has created an army of engaged civilian reporters though the iReport feature of its iPhone app. By taking advantage of the advanced capabilities of today's smartphones, iReport both enhances...
- Downloads: 252
For Marketing Leadership Professionals
Report:Case Study: Nike+ GPS iPhone App Enhances The Running Experience
An Empowered Report: Nike Creates A Location-Aware Mobile Experience
J. P. Gownder, Seth FowlerOctober 05, 2010
Nike has created an integrated line of Nike+ products that support its customers' athletic activities through mobile and social means. Nike+ GPS leverages the most advanced capabilities of...
- Downloads: 454

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Role

Methodology

Topics

Industry

Region

Vendor

For Marketing Leadership Professionals

Report:Designing A Mobile Empowered Product Strategy

For Marketing Leadership Professionals

Tool:Mobilizing The Empowered IDEA Framework

For eBusiness & Channel Strategy Professionals

Report:Case Study: Yelp's Mobile Customers Help It Build A Better Core Product

For Marketing Leadership Professionals

Charts & Figures:iFly Pro Provides Contextual Airport Self-Help

For Marketing Leadership Professionals

Report:Case Study: RehabCare Extends Its Healthcare Offering Using iOS Devices

For Marketing Leadership Professionals

Tool:Mobile Mass Influencers Engage Deeply With Mobile Applications

For Marketing Leadership Professionals

Tool:Mobile Mass Influencers Express Their Opinions Via SMS

For Marketing Leadership Professionals

Report:Case Study: CNN iReport's Mobile Army Of Creators

For Marketing Leadership Professionals

Report:Case Study: Nike+ GPS iPhone App Enhances The Running Experience

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