Forrester Research : Analyst

CLIP THIS INQUIRY

Select a group :

Group Name

Create New Group Clip

CLIP THIS FLOOW

Select a group :

Group Name

Create New Group Clip

Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (4)
Charts & Figures (12)

Refine your results

Date Range

4 results in Everything

eCommerce
Jonathan Silber

For Sales Enablement Professionals
Report:Tech Channels Have A Long Way To Go Toward Adding Marketing Value
Despite Vendor Efforts To Marketing-Enable Their Partners, Partners Still View Channels As Implementers, Not Influencers
Jonathan SilberMay 24, 2012
Is your channel marketing enablement program first-rate? Sorry to break it to you, but we have reason to believe it's not. Tech vendors are investing more than ever today to empower their channel as...
- Downloads: 191
- Comments: 1
- Rating:
For Sales Enablement Professionals
Report:The 10 Most Innovative Partner Co-Marketing Tactics
Becoming A Trusted Marketing Advisor Requires Focus And Follow-Through
Jonathan SilberMarch 04, 2013
B2B partner marketers are tasked with improving the marketing prowess of their partner communities, but progress has been slow to date. With the rise of social media and avant-garde digital marketing...
- Downloads: 207
- Rating:
For Sales Enablement Professionals
Report:The Cloud Has Changed Channel Sourcing Dynamics For Software
Which Channels Are Customers Sourcing From?
Jonathan SilberFebruary 19, 2013
In 2010, Forrester published a report on channel sweet spots to address how small and medium-size businesses (SMBs) source their software needs. Two years later, we're revisiting this topic to...
- Downloads: 160
- Rating:
For Technology Marketing Professionals
Charts & Figures:VSBs Lean Toward Hosterss And App Stores For Cloud Purchases
Which Channels Are Customers Sourcing From?
Jonathan SilberFebruary 27, 2013
For Sales Enablement Professionals
Report:Paving The Way To Partner Loyalty Maturity
Road Map: The Channel Partner Loyalty Playbook
Jonathan SilberDecember 04, 2012
In this report, we present a compendious road map to guide you through the steps to build a partner loyalty program or to revamp an existing one. Follow this road map — and the companion...
- Downloads: 167
- Rating:

Search

CLIP THIS INQUIRY

CLIP THIS FLOOW

Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Methodology

Topics

Region

For Sales Enablement Professionals

Report:Tech Channels Have A Long Way To Go Toward Adding Marketing Value

For Sales Enablement Professionals

Report:The 10 Most Innovative Partner Co-Marketing Tactics

For Sales Enablement Professionals

Report:The Cloud Has Changed Channel Sourcing Dynamics For Software

For Technology Marketing Professionals

Charts & Figures:VSBs Lean Toward Hosterss And App Stores For Cloud Purchases

For Sales Enablement Professionals

Report:Paving The Way To Partner Loyalty Maturity

Browse