Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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eBusiness & Channel Strategy (307)
Marketing Leadership (235)
Application Development & Delivery (20)
CIO (20)
Customer Experience (12)
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All Roles
- Application Development & Delivery (20)
- CIO (20)
- CMO (7)
- Customer Experience (12)
- Customer Insights (8)
- eBusiness & Channel Strategy (307)
- Infrastructure & Operations (9)
- Marketing Leadership (235)
- Sales Enablement (2)
- Security & Risk (5)
- Sourcing & Vendor Management (3)

Methodology

637 results in Everything

Mobile Channel for Consumers

For eBusiness & Channel Strategy Professionals
Report:US Consumers Continue To Show Limited Interest In Mobile Payments
Consumer Interest Is Rising Slightly, But Mainstream Adoption Is Still Far Off
Emmett Higdon, Peter WannemacherAugust 27, 2010
In the US, adoption of mobile payments has been virtually nonexistent, although interest is starting to notch upward. Today, 18% of US online adults express interest in mobile payments, and yet less...
- Downloads: 1209
For eBusiness & Channel Strategy Professionals
Client Inquiry:How QR Code Needs Differ Between Customers
Julie A. AskJune 1, 2011
After reading Forrester's September 21, 2010,"2D Bar Codes: Learn Why There's No Urgency" report we would like to discuss the following issues: 1) Are there other manufacturers who have been...
For eBusiness & Channel Strategy Professionals
Tool:Mobile Financial Services Adoption Today
Emmett Higdon, Peter WannemacherJuly 12, 2010
For CMO Professionals
Charts & Figures:Companies Should Evolve Their Mobile Context At Their Own Pace
Mobile Transforms How Companies Interact With Customers
Julie A. AskJuly 29, 2011
For eBusiness & Channel Strategy Professionals
Report:The State Of Retailing Online 2011: Marketing, Social, And Mobile
Sucharita MulpuruJune 3, 2011
While eCommerce continues to grow and take market share from the physical retail channel, retailers also look to experiment with new approaches to their web businesses such as social commerce and...
- Downloads: 3038
For Marketing Leadership Professionals
Report:Verizon iPhone Sets The Battleground For iPhone 5
Product Strategists Face A New Competitive Landscape
Charles S. GolvinJanuary 11, 2011
Verizon Wireless today announced that it would begin selling the iPhone to the public on February 10. This much anticipated expiration of AT&T's exclusive agreement with Apple changes the competitive...
- Downloads: 275
For Marketing Leadership Professionals
Report:Forrester Research World Mobile Adoption Forecast, 2010 To 2014 (Global)
ForecastView Spreadsheet
Vikram SehgalSeptember 21, 2010
Mobile Adoption (Global): Includes mobile subscriptions and mobile subscribers (people) by region and country. Includes historical data going back to 2009 plus a five-year forecast.
- Downloads: 9
For Marketing Leadership Professionals
Report:Case Study: Giffgaff Uses Co-Creation To Build A Differentiated Mobile Service Business
An Empowered Report
Doug WilliamsFebruary 9, 2011
Just a few years ago, mobile virtual network operators (MVNOs) were a dime a dozen. Big companies like Disney and ESPN tried — yet failed — to create a mobile experience differentiated...
- Downloads: 377
For Customer Insights Professionals
Report:A Month In The Life: How UK SuperConnecteds Use Their Mobile Phones
Technographics® UK Mobile Behavioral Tracking Study, Q4 2011
Roxana StrohmengerJune 22, 2012
Mobile usage has exploded. To develop effective mobile strategies and succeed in this new customer-obsessed mobile world, companies must understand how consumers are using their mobile phones. While...
- Downloads: 46
For eBusiness & Channel Strategy Professionals
Tool:Consumers Show The Most Interest In Basic Functionality
Emmett Higdon, Peter WannemacherJuly 12, 2010
For Marketing Leadership Professionals
Report:Digital Health Management Needs A Makeover To Broaden Its Consumer Appeal
Forrester Technographics Digital Consumer Community Report
Lindsey ColellaDecember 17, 2012
Tracking and managing personal health information — with technology or without — is not a mainstream consumer activity today. There are multiple reasons for this: Consumers lack...
- Downloads: 7
For eBusiness & Channel Strategy Professionals
Client Inquiry:Competitive Analysis Of Mobile Strategy For US Wealth Management Firms
Bill DoyleMay 25, 2011
We are looking at competitor analysis for strategies and implementation, as well as current capabilities for other US wealth management (USWM) firms in mobility devices (e.g., smartphones and...
For eBusiness & Channel Strategy Professionals
Playbook:The Mobile eBusiness Playbook
Boost Customer Relationships Through Mobile Services
eBusiness and channel strategy professionals are faced with the challenge of an ever more connected consumer. Yet only recently have they begun to set mobile strategies in place. The mobile eBusiness...
Read more of the Executive Overview >
For Marketing Leadership Professionals
Tool:Only 4% Of US Online Adults Have Ever Used Location-Based Applications
Melissa ParrishJuly 26, 2010
For Marketing Leadership Professionals
Tool:The Car Stereo Remains The Most Popular Device For Music Consumption
Sonal Gandhi, Mark MulliganJuly 12, 2010
For Marketing Leadership Professionals
Report:Case Study: Nike+ GPS iPhone App Enhances The Running Experience
An Empowered Report: Nike Creates A Location-Aware Mobile Experience
J. P. Gownder, Seth FowlerOctober 5, 2010
Nike has created an integrated line of Nike+ products that support its customers' athletic activities through mobile and social means. Nike+ GPS leverages the most advanced capabilities of...
- Downloads: 458
For eBusiness & Channel Strategy Professionals
Tool:Transactional Mobile Banking Use Still Pales In Comparison With Basic Functionality
Alexander Hesse, Brad Strothkamp, Peter WannemacherMay 10, 2011
For Sales Enablement Professionals
Report:Seeding The Cloud Channel
Channel Partners' Plans And Needs For Business Model Transformation
Tirthankar SenMay 9, 2013
As technologies and tech decision-makers' needs evolve at a livelier pace, channel professionals need to consider channel partners' perceptions and investment plans and develop their own game plan to...
- Downloads: 102
- Rating:
For Consumer Product Strategy Professionals
Tool:The Four Stages Of Mobile Maturity
Thomas HussonDecember 6, 2010
For eBusiness & Channel Strategy Professionals
Report:Trends In Brazil's eCommerce Market
How Online Retail In Brazil Is Evolving Differently From Other Major Markets
Zia Daniell WigderNovember 14, 2011
Despite a slowdown in overall economic growth in Brazil, eCommerce continues to charge ahead. Forrester forecasts that online retail revenues in the country, currently US$10 billion, will double over...
- Downloads: 826
- Rating:
For Marketing Leadership Professionals
Report:US Tablet Buyers Are Multi-PC Consumers
Product Strategists Must Position PCs And Peripherals Within A Multidevice Lifestyle
Sarah Rotman EppsAugust 19, 2010
The success of the Apple iPad has created a halo around tablets in general: Consumers are interested in these devices, even if they're confused about what they actually are. US online consumers who...
- Downloads: 974
For eBusiness & Channel Strategy Professionals
Survey:Hispanic Technographics® Youth Online Survey, Q3 2010 (US)
September 1, 2010
Forrester conducted an online survey fielded in September 2010 of 1,042 Hispanic US individuals ages 13 to 17. For results based on a randomly chosen sample of this size (N = 1,042), there is 95%...
For Marketing Leadership Professionals
Tool:Mobile Users Research, Purchase, And Receive Coupons With Their Mobile Phones
Melissa ParrishOctober 27, 2010
For eBusiness & Channel Strategy Professionals
Report:A Snapshot Of Emerging Mobile Commerce In China
Understanding The Adoption Of Key eBusiness Applications Within A Regional Context
Zia Daniell WigderAugust 17, 2010
With almost 800 million mobile phone subscribers and 23 billion short message service (SMS) messages sent during the 2010 Chinese New Year holiday alone, metropolitan China outpaces every other...
- Downloads: 1021
For Marketing Leadership Professionals
Report:Beyond Tablets: The Next Five Computing Form Factors To Watch
Product Strategists Should Stay Ahead Of Disruption With Innovation Now
Sarah Rotman EppsDecember 12, 2011
Tablets have been the "it" product of 2010 and 2011. But they're not the final form factor. It's time for product strategists to anticipate what's coming next. We've identified five form factors as...
- Downloads: 1273
For eBusiness & Channel Strategy Professionals
Report:Market Overview: Mobile Commerce Solutions For Retail
Peter SheldonAugust 4, 2011
In just two years, mobile commerce has matured from a nascent channel adopted by a few progressive companies to a critical commerce touchpoint. Today, mobile offerings must be both fully...
- Downloads: 1640

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

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For eBusiness & Channel Strategy Professionals

Report:US Consumers Continue To Show Limited Interest In Mobile Payments

For eBusiness & Channel Strategy Professionals

Client Inquiry:How QR Code Needs Differ Between Customers

For eBusiness & Channel Strategy Professionals

Tool:Mobile Financial Services Adoption Today

For CMO Professionals

Charts & Figures:Companies Should Evolve Their Mobile Context At Their Own Pace

For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2011: Marketing, Social, And Mobile

For Marketing Leadership Professionals

Report:Verizon iPhone Sets The Battleground For iPhone 5

For Marketing Leadership Professionals

Report:Forrester Research World Mobile Adoption Forecast, 2010 To 2014 (Global)

For Marketing Leadership Professionals

Report:Case Study: Giffgaff Uses Co-Creation To Build A Differentiated Mobile Service Business

For Customer Insights Professionals

Report:A Month In The Life: How UK SuperConnecteds Use Their Mobile Phones

For eBusiness & Channel Strategy Professionals

Tool:Consumers Show The Most Interest In Basic Functionality

For Marketing Leadership Professionals

Report:Digital Health Management Needs A Makeover To Broaden Its Consumer Appeal

For eBusiness & Channel Strategy Professionals

Client Inquiry:Competitive Analysis Of Mobile Strategy For US Wealth Management Firms

For eBusiness & Channel Strategy Professionals

Playbook:The Mobile eBusiness Playbook

For Marketing Leadership Professionals

Tool:Only 4% Of US Online Adults Have Ever Used Location-Based Applications

For Marketing Leadership Professionals

Tool:The Car Stereo Remains The Most Popular Device For Music Consumption

For Marketing Leadership Professionals

Report:Case Study: Nike+ GPS iPhone App Enhances The Running Experience

For eBusiness & Channel Strategy Professionals

Tool:Transactional Mobile Banking Use Still Pales In Comparison With Basic Functionality

For Sales Enablement Professionals

Report:Seeding The Cloud Channel

For Consumer Product Strategy Professionals

Tool:The Four Stages Of Mobile Maturity

For eBusiness & Channel Strategy Professionals

Report:Trends In Brazil's eCommerce Market

For Marketing Leadership Professionals

Report:US Tablet Buyers Are Multi-PC Consumers

For eBusiness & Channel Strategy Professionals

Survey:Hispanic Technographics® Youth Online Survey, Q3 2010 (US)

For Marketing Leadership Professionals

Tool:Mobile Users Research, Purchase, And Receive Coupons With Their Mobile Phones

For eBusiness & Channel Strategy Professionals

Report:A Snapshot Of Emerging Mobile Commerce In China

For Marketing Leadership Professionals

Report:Beyond Tablets: The Next Five Computing Form Factors To Watch

For eBusiness & Channel Strategy Professionals

Report:Market Overview: Mobile Commerce Solutions For Retail

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