Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (8)
Charts & Figures (11)

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Date Range

Past 12 months (1)
Past 18 months (4)

Methodology

Consumer Technographics (2)
TechRadar (1)

Topics

Industry

Region

North America (3)

Vendor

Accenture (1)

8 results in Everything

Marketing Methods
Tracy Stokes

For CMO Professionals
Report:How Green Does Your Brand Need To Be?
A Road Map To Making Your Brand Greener
Tracy StokesMay 04, 2011
Marketing leaders navigate a risk-reward tightrope as consumer demand for environmentally responsible, or green, products grows and competition for such marketing offers heats up amid increased...
- Downloads: 337
For CMO Professionals
Report:The New Layers Of TV Audience Insight
Tracy StokesApril 16, 2012
Audiences are fundamentally changing the way they watch TV. Viewers are now active on a second screen — a tablet, PC, or mobile device — at the same time that the big screen is turned on....
- Downloads: 476
For CMO Professionals
Report:Shopper Marketing Breaks Out Of The Store
Follow The Customer Life Cycle To Influence Pre-Store Purchase Decisions
Tracy StokesSeptember 21, 2011
Shopper marketing is expanding beyond the brick-and-mortar world as frugal and in-the-know consumers use technology to inform their purchases. This shift will create a proliferation of marketing...
- Downloads: 907
For CMO Professionals
Charts & Figures:DOOH Was Featured Prominently In The Bing/Jay-Z Partnership To Launch
Tracy StokesNovember 18, 2011
For CMO Professionals
Report:Engage Women With Personal And Relevant Social Interactions
Tracy StokesJuly 13, 2011
Women have the potential to drive a brand's reputation online because, compared with men, they are more connected with each other and like to talk about brands and products, especially in social...
- Downloads: 785
For CMO Professionals
Report:The Role Of Digital In The Path To Purchase
New Digital Platforms Have To Wait Their Turn, As Traditional Stores Stay Critical
Cory Munchbach, Tracy StokesAugust 27, 2012
CMOs of business-to-consumer (B2C) companies have lately called on shopper marketers to address the growing complexity of the impact of digital on in-store purchasing. Forrester recently conducted a...
- Downloads: 1252
- Rating:
For CMO Professionals
Report:How Social Media Is Changing Brand Building
Tracy StokesMay 07, 2012
Social media has fundamentally changed how consumers interact with each other and with brands. As a result, marketers tell us that they now consider this new channel to be a critical component of...
- Downloads: 1459
- Rating:
For CMO Professionals
Report:TechRadar™ For CMO & Marketing Leadership Professionals: Shopper Marketing, Q2 2012
Which Digital Shopper Marketing Tools To Invest In And Why
Cory Munchbach, Tracy StokesMay 08, 2012
Forrester's TechRadar methodology provides a framework to aid decision-makers in prioritizing investments and tools related to their discipline — in this case, shopper marketing. Consumers are...
- Downloads: 591
- Comments: 2
- Rating:
For CMO Professionals
Report:Digital Remakes Out-Of-Home Advertising
A Traditional Channel Gets An Interactive "In Person" Makeover
Tracy StokesNovember 18, 2011
Adding digital to traditional out-of-home has transformed a stagnant medium into a fast-growing channel with significant upside for marketers as small screens grow ever-more cluttered. The landscape...
- Downloads: 371

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Methodology

Topics

Industry

Region

Vendor

For CMO Professionals

Report:How Green Does Your Brand Need To Be?

For CMO Professionals

Report:The New Layers Of TV Audience Insight

For CMO Professionals

Report:Shopper Marketing Breaks Out Of The Store

For CMO Professionals

Charts & Figures:DOOH Was Featured Prominently In The Bing/Jay-Z Partnership To Launch

For CMO Professionals

Report:Engage Women With Personal And Relevant Social Interactions

For CMO Professionals

Report:The Role Of Digital In The Path To Purchase

For CMO Professionals

Report:How Social Media Is Changing Brand Building

For CMO Professionals

Report:TechRadar™ For CMO & Marketing Leadership Professionals: Shopper Marketing, Q2 2012

For CMO Professionals

Report:Digital Remakes Out-Of-Home Advertising

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