Forrester

For Marketing Leadership Professionals

Report:Interactive Marketing Priorities For SMBs

Small and medium-size business (SMB) marketers, much like their enterprise counterparts, find that challenges — like limited budgets, resources, and customer insight — interfere with...

• Downloads: 779

For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2011: Marketing, Social, And Mobile

While eCommerce continues to grow and take market share from the physical retail channel, retailers also look to experiment with new approaches to their web businesses such as social commerce and...

• Downloads: 3038

For Marketing Leadership Professionals

Tool:Mobile Users Research, Purchase, And Receive Coupons With Their Mobile Phones

For Marketing Leadership Professionals

Report:Case Study: Blue Shield Of California Drives Leads With Mobile Search

Blue Shield of California (Blue Shield) trialed mobile search marketing after noticing an increase in quote requests from mobile visitors. What can you learn from its early initiative in this space?...

• Downloads: 339

For CMO Professionals

Report:TV And Video Advertising Is On The Upswing In 2012

Forrester partnered with the Association of National Advertisers (ANA) to better understand marketers' current attitudes toward TV and digital video advertising. Marketers have regained their...

• Downloads: 740
• Rating:

For CIO Professionals

Report:CIOs: The Web's Golden Age Is Ending

As CIOs continue to evaluate business technology and plan for future investments, it is essential to accept the fact that the golden age of the Internet is ending. In the past decade, nearly all...

• Downloads: 427

For Marketing Leadership Professionals

Report:Customize Your Interactive Brand Ecosystem

Use Scale And Audience Trust To Prioritize Interactive Marketing Channels

Building an effective brand ecosystem can be hard: Interactive marketers have dozens of social, mobile, and paid media channels to choose from and often limited resources to work with. To make the...

• Downloads: 632
• Comments: 1

For Customer Insights Professionals

Report:Five Ways To Mobilize Your Loyalty Program In 2013

Mobile Channels Offer Rich Opportunities For Rewards And Engagement

Mobile continues to grow in importance for reaching and engaging empowered consumers and loyalty program members. From a data perspective, it opens up new streams of information that provide better...

• Downloads: 313
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For Marketing Leadership Professionals

Tool:PC And Mobile Internet Usage Growth

For CMO Professionals

Report:B2B Marketing Trends And Predictions For 2012

Last year, B2B CMOs were challenged with increasing marketing's impact on revenue, adapting to rapidly changing buyer behaviors, and delivering exceptional customer experiences. In 2012, they will go...

• Downloads: 1260
• Rating:

For Marketing Leadership Professionals

Report:Agencies Deliver Strategic Mobile Display Expertise

The explosive growth of smartphones has created an opportunity for mobile display that marketers are beginning to realize. But confusion in the vendor landscape has led marketers to go straight to...

• Downloads: 524

For Marketing Leadership Professionals

Report:Mobile Marketing — A Forrester Compilation

More people own smartphones than ever before and they’re using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although...

• Downloads: 327
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For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

ForecastView Spreadsheet

Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...

• Downloads: 10

For Marketing Leadership Professionals

Tool:Mobile Internet Ad Spending By Company Revenue

For CMO Professionals

Report:Emerging Technologies CMOs Should Watch: Q3 2011

Four Technologies For Engaging Customers With Content

CMOs need to keep an eye on emerging technologies that have the potential to drive improvements in customer engagement. This second in a series of reports on emerging technologies explores tools and...

• Downloads: 789

For Marketing Leadership Professionals

Report:Marketing Via Geosocial Apps: Why And How

Location-Based Social Networking, Though Stagnant Now, Is Poised To Grow

Geosocial applications — also known as location-based social networks — hold potential for interactive marketers: They can help increase in-store visits, your brand's visibility, and...

• Downloads: 587

For Marketing Leadership Professionals

Tool:Marketers Are Willing To Trial New Media

For eBusiness & Channel Strategy Professionals

Report:The Time Is Right To Start Experimenting With Mobile Banking For Marketing And Sales

With mobile banking gradually starting to displace online banking for the most frequent interactions like balance checks and simple transfers, the time is right for eBusiness executives to start...

• Downloads: 658

For Marketing Leadership Professionals

Report:Under The Hood Of Mobile Marketing: Location-Based Marketing

Making Marketing Content Relevant To Where People Are

As marketers step up their mobile marketing efforts, Forrester clients are asking more and more questions about it, and one of the most important facets of the opportunity is location-based...

• Downloads: 820
• Comments: 2
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For Marketing Leadership Professionals

Report:Marketing To Millennials: The Next Generation Of Purchasing Power

Why Marketers Must Use A Skillful Approach To Reach Millennials Effectively

As Millennials continue to flow into the workforce, marketers will naturally focus more of their efforts on this emerging adult generation with increasing purchasing power. However, Millennials are...

• Downloads: 1069

For Marketing Leadership Professionals

Report:Social Mobile Technographics®: How Consumers Socialize On Mobile Phones

The increasing accessibility of the mobile Web and mobile apps makes connecting with traditional social networks like Facebook and Twitter more convenient than ever. Due to these technology and...

• Downloads: 1399

For eBusiness & Channel Strategy Professionals

Tool:Areas Of Increase In Marketing Spend

For Customer Insights Professionals

Report:Revisiting The Online Marketing Suite

After several years of relative obscurity and false starts, the online marketing suite is poised to gain steam as marketers focus on resolving multichannel complexity and as vendors seek out new...

• Downloads: 1155

For eBusiness & Channel Strategy Professionals

Report:Building A Pervasive Corporate Mobile Competency

Organization: The Mobile eBusiness Playbook

Mobile strategy has evolved since 2010. Then, a mobile strategy equated to a mobile services road map and technology platform choices. An individual or small team could both create a strategy and...

• Downloads: 295

For Marketing Leadership Professionals

Report:Navigate The Mobile Opportunity With Strategic Partnerships

Landscape: The Mobile Marketing Playbook

This report for interactive marketers describes the mobile marketing landscape. Interactive marketers are finally beginning to take mobile seriously — and discovering how different and more...

• Downloads: 724