Forrester

For Sales Enablement Professionals

Tool:2011 BT Social Technographics By Age Group

For Marketing Leadership Professionals

Tool:Evaluated Vendors: Product Information And Selection Criteria

For Sales Enablement Professionals

Tool:Social Media Preferences Also Vary By Company-Size Segment

For Marketing Leadership Professionals

Report:The Forrester Wave™: Community Platforms, Q4 2010

Lithium And Jive Lead The Way, With KickApps Close Behind

In Forrester's 60-criteria evaluation of community platform vendors, we found that Lithium Technologies and Jive Software led the pack because of their mature tool sets and depth of services offered....

• Downloads: 1541

For CMO Professionals

Report:Forrester's IT And Marketing Partnership Readiness Model For CMOs

This model allows you to assess your IT/marketing partnership readiness along the three critical dimensions of people, process, and technology. Use this model to identify strengths and weaknesses of...

• Downloads: 40
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For Marketing Leadership Professionals

Report:Forrester Research Online Display Advertising Forecast, 2010 to 2015 (US)

ForecastView Spreadsheet

Online Display Advertising Forecast: Offline and online advertising spending by marketers. Segments online display spending by media format, pricing scheme, and share of spending through ad networks....

For eBusiness & Channel Strategy Professionals

Report:The Importance Of Customer Obsession To Travel eBusiness

Competitive Strategy In The Age Of The Customer

As Delta Air Lines can attest, there is perhaps no industry as susceptible to empowered consumers as the travel industry. Travelers' growing use of social media, strong adoption of smartphones, and...

• Downloads: 458

For Customer Insights Professionals

Report:Cross-Channel Attribution Puts The Science In Marketing Measurement

Executive Overview: The Cross-Channel Attribution Playbook

Traditional campaign measurement focuses on simple, one-sided metrics, often giving credit to the last interaction an organization had with a customer and delivering an incomplete view of marketing...

• Downloads: 341
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For eBusiness & Channel Strategy Professionals

Tool:Year-Over-Year Growth Of Web Retailers

For eBusiness & Channel Strategy Professionals

Report:Understand Communication Channel Needs To Craft Your Customer Service Strategy

Consumers' preferences for customer service channels are rapidly changing. And it's not just the younger generation of consumers — there's disruption and change across all ages and...

• Downloads: 327
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For Marketing Leadership Professionals

Report:Digital Disruption Rattles The TV Ad Market

New Consumer Viewing Behaviors Force The Industry Into A New Future

Since its invention, TV has beaten back many challenges to retain its place as the king of the media plan. That won't change anytime soon, but the way advertisers plan and buy their campaigns will....

• Downloads: 190

For Marketing Leadership Professionals

Report:Evaluate Your Marketing Optimization Initiative

Benchmarks: The Marketing Mix Optimization Playbook

Few marketers have a structured approach to optimizing their marketing mix, often missing the opportunity to deliver better results with the same level of investment or to effectively reallocate...

• Downloads: 205

For Marketing Leadership Professionals

Tool:Marketers Can Reach Broad Audiences In Social Games

For eBusiness & Channel Strategy Professionals

Tool:Australian Online Retailers Have Big Plans For Social

For Marketing Leadership Professionals

Report:Case Study: Mint.com Grows Its Business Using Game Mechanics

Mint.com wanted to increase traffic from new and returning users to its site as well as deepen engagement and exposure to monetized elements. By employing a suite of game mechanics — including...

• Downloads: 362

For Customer Insights Professionals

Report:Two Approaches For Socializing Your Loyalty Program

Direct Integration With Social Channels Creates The Richest Engagement And Data Opportunities

Across the globe, more and more consumers are interacting socially than ever before. When it comes to loyalty, social channels provide an opportunity for brands to engage with members beyond the...

• Downloads: 127

For Marketing Leadership Professionals

Report:Community Management Checklist

A Four-Phase Approach To Preparing To Engage With Your Customers

Many marketers are launching communities to engage their customers in an authentic dialogue around their companies, brands, and products. However, once they've launched, brands often find that they...

• Downloads: 1252

For Marketing Leadership Professionals

Report:The State Of Social Media Marketing In Europe, 2011

Measurement And Staffing Challenges Keep Social From Taking Off

As more European consumers use social media, more European interactive marketers are adopting the channel as well. But there are still key challenges to overcome. First, marketers fail to measure the...

• Downloads: 587

For Marketing Leadership Professionals

Tool:One-Third Of Interactive Marketers Are Advertising On Social Networks

For Marketing Leadership Professionals

Tool:Interactive Marketers Use A Wide Array Of Agency Types

For Marketing Leadership Professionals

Report:Forrester Research Social Media Forecast, 2010 to 2015 (US)

ForecastView Spreadsheet

Social Media Forecast (U.S.): Online social media spending by companies. Segmented by spending on integrated campaigns and agency fees. Agency fees spending broken out by company size. Spending is...

• Downloads: 2

For eBusiness & Channel Strategy Professionals

Tool:Key Mobile Metrics

For Marketing Leadership Professionals

Report:The Scientific Method Comes To Marketing

Executive Overview: The Marketing Mix Optimization Playbook

When making their investment decisions across the marketing mix, senior marketers face the constant challenge of coping with the proliferation of communication and engagement platforms while facing...

• Downloads: 440
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For Marketing Leadership Professionals

Client Inquiry:Best Practice Examples Of Integrating Television With Social Media

What are some best practice examples of integrating television with social media — not just in content/programming terms, but also in advertising terms?

For CMO Professionals

Report:Case Study: Cleveland Clinic Takes A Stepladder Approach To Achieve Social Media Success

Start Small And Engage The Enterprise To Overcome A Regulated Environment

The Cleveland Clinic was not the first healthcare firm to experiment in social media, but it achieved success where others failed. A pragmatic assessment of the barriers it faced in developing social...

• Downloads: 579