Forrester Research : Analyst

CLIP THIS INQUIRY

Select a group :

Group Name

Create New Group Clip

CLIP THIS FLOOW

Select a group :

Group Name

Create New Group Clip

Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Refine your results

Date Range

Past 12 months (1)
Past 18 months (2)

Role

eBusiness & Channel Strategy (3)
CMO (1)

Analyst

4 results in Everything

Media Mix
Consumer Technographics
Retail

For eBusiness & Channel Strategy Professionals
Report:European eBusiness Executives Take A Cautious Approach To Daily Deals
Brand And Margin Protection Inhibit Adoption, But Other Approaches Are Emerging
Martin GillJanuary 18, 2012
Skepticism is the watchword across Europe as eBusiness executives consider engaging with daily deals sites such as Groupon and Living Social. Concerns about brand damage and sales cannibalization are...
- Downloads: 154
For CMO Professionals
Report:The Role Of Digital In The Path To Purchase
New Digital Platforms Have To Wait Their Turn, As Traditional Stores Stay Critical
Cory Munchbach, Tracy StokesAugust 27, 2012
CMOs of business-to-consumer (B2C) companies have lately called on shopper marketers to address the growing complexity of the impact of digital on in-store purchasing. Forrester recently conducted a...
- Downloads: 1252
- Rating:
For eBusiness & Channel Strategy Professionals
Tool:Opportunity For Retail Businesses To Engage Facebook In Different Ways
Sucharita MulpuruApril 07, 2011
For eBusiness & Channel Strategy Professionals
Charts & Figures:Groupon Attracts More Female Users In Most Countries
Brand And Margin Protection Inhibit Adoption, But Other Approaches Are Emerging
Martin GillJanuary 18, 2012
For eBusiness & Channel Strategy Professionals
Report:Will Facebook Ever Drive eCommerce?
Demystifying The Hype For Retail eBusiness Executives
Sucharita MulpuruApril 07, 2011
In spite of the fact that hundreds of millions of people around the world have Facebook accounts, the ability of the social network to drive revenue for eCommerce businesses continues to remain...
- Downloads: 2380
- Rating:

Search

CLIP THIS INQUIRY

CLIP THIS FLOOW

Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Role

Analyst

Industry

Region

Vendor

For eBusiness & Channel Strategy Professionals

Report:European eBusiness Executives Take A Cautious Approach To Daily Deals

For CMO Professionals

Report:The Role Of Digital In The Path To Purchase

For eBusiness & Channel Strategy Professionals

Tool:Opportunity For Retail Businesses To Engage Facebook In Different Ways

For eBusiness & Channel Strategy Professionals

Charts & Figures:Groupon Attracts More Female Users In Most Countries

For eBusiness & Channel Strategy Professionals

Report:Will Facebook Ever Drive eCommerce?

Browse