Forrester Research : Analyst

CLIP THIS INQUIRY

Select a group :

Group Name

Create New Group Clip

CLIP THIS FLOOW

Select a group :

Group Name

Create New Group Clip

Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (3)
Charts & Figures (2)

Refine your results

Date Range

Past 18 months (1)

Topics

3 results in Everything

Media Mix
Consumer Technographics
Shar VanBoskirk
Consumer Electronics & Technology

For Marketing Leadership Professionals
Report:How Consumers Find Websites In 2010
Trends To Consider For Your 2011 Strategy
Shar VanBoskirkFebruary 14, 2011
Natural search results are still the most commonly used resource to navigate to websites. Although, compared with past studies, advertising has declined in popularity and social media gained ground,...
- Downloads: 884
For Marketing Leadership Professionals
Report:Making The Most Of Mobile Search Marketing
How To Decrease Waste And Improve Results From Mobile Search
Shar VanBoskirkNovember 05, 2010
Search marketers are eager to launch mobile campaigns. But just plunking your online search strategies down in mobile won't address mobile users' needs or take advantage of mobile-specific...
- Downloads: 810
For Marketing Leadership Professionals
Report:How Consumers Find Websites In 2011
And Why Multitouchpoint Campaigns Will Drive Value, Not Just Traffic
Shar VanBoskirkDecember 22, 2011
As in years past, natural search results, links, and personal emails are the most cited resources for finding websites. But take note: Social media — in particular social networks —...
- Downloads: 831
For Marketing Leadership Professionals
Charts & Figures:Site Traffic Drivers Vary By Generation
Shar VanBoskirkFebruary 14, 2011

Search

CLIP THIS INQUIRY

CLIP THIS FLOOW

Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Topics

For Marketing Leadership Professionals

Report:How Consumers Find Websites In 2010

For Marketing Leadership Professionals

Report:Making The Most Of Mobile Search Marketing

For Marketing Leadership Professionals

Report:How Consumers Find Websites In 2011

For Marketing Leadership Professionals

Charts & Figures:Site Traffic Drivers Vary By Generation

Browse