About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.
Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.
Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.
Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.
Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations
The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry growth,...
But They Are Poorly Positioned For The Larger Value-Added Service Opportunity
Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...


Software-As-A-Service (SaaS) Products And Business Models Will Have Selective Impact
As Carriers Move To Embrace OTT, Enterprises Will Benefit
Over the top (OTT), the network-agnostic delivery of digital services, marks an important shift in the delivery and consumption of information and communications technology (ICT) services. OTT breaks...

This document provides an overview of cloud computing in Egypt for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...
Forrester's Framework Benchmarks Mobile Capabilities And Provides A Road Map For Progress
Everyone needs a mobile strategy, but what is the right approach and what are the appropriate objectives and metrics? To help product strategists and executives in charge of defining their company's...

Understanding The Cloud Broker Opportunity
The rapid innovation of technology and business models spurred by cloud computing provides CIOs, as well as external providers, with a unique opportunity to redefine their relationships with the...

Choosing An Approach To Meet Your Objectives Cost-Effectively
The browser-based mobile Web experience is more important than ever, with dramatic growth in the usage of the mobile Internet — especially from smartphones — in the past 24 months. In...
Changes Will Accelerate Over The Next 24 Months
The IT services industry is in the middle of a fundamental transformation of who it sells to, what services it sells, and how it delivers those services. Upstart vendors specializing in new...

This document provides an overview of cloud computing in Israel for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges, market awareness and...

2010 Storage Acquisitions Yield Three Lessons Learned For I&O To Apply To 2011 Storage Strategies
Acquisitions have long been a part of the storage vendor landscape. But 2010 and the first part of 2011 saw an explosion of huge deals from almost every storage vendor. There are few independent...

Understanding Who Chooses And Who Pays For Devices That Span Business And Personal Tasks
The spreading bring-your-own-device (BYOD) phenomenon has created a more complex landscape of tech buying. But traditional divisions between consumer tech purchases and business tech purchases still...
To succeed in the digital age, enterprise architects must seize opportunities by adopting new approaches for emerging technolgy introduction. This report highlights the technology introduction and...
Human resource management (HRM) applications — consisting of six categories of solutions ranging from core transactions to strategic talent management — represent a market in transition....
This document provides an overview of cloud computing end user adoption trends in Japan for vendor strategists. The report is based on findings from a cloud computing survey targeting Japanese...
How You Sell Is As Important As What You Sell
Executive decision-makers find that the technology vendors that best differentiate themselves from the pack are the ones that can match a relevant set of capabilities to their specific circumstances....
While we've seen many examples of mergers and acquisitions, what is the expert opinion on opportunities when an organization separates into separate entities, in the context of architecture? Are...