About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.
Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.
Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.
Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.
Forrester Sees Spike In Inquiries On Pricing, SLAs, And Vendor Viability
Software-as-a-service (SaaS) contracting has become more important to organizations; firms are now scrutinizing deals before signing. Why the extra attention? SaaS agreements matter more than ever...

Processes: The Telecommunications And Mobility Sourcing Playbook
This report is an update to "Emphasize Flexibility In Communications Service Contract Negotiations To Reduce Risk," originally published on October 9, 2012. This updated report outlines Forrester's...

Software Buyers Should Evaluate The Long-Term Cost Implications Of Software Companies' Differing Approaches To Advances In Chip Technology
The Coming Upheaval In Tech Services
Since the end of 2008 and continuing today, sourcing and vendor management (SVM) professionals have been telling Forrester that they are rationalizing the number of providers they use, renegotiating...
Landscape: The Strategic Software Sourcing Playbook
This report describes the software pricing and licensing landscape and explains why it makes it so important for sourcing and vendor management executives to implement Forrester's strategic software...
New Models Better Align BI Services Buyers And Sellers
Business intelligence (BI) is high on the list of technology investments as organizations try to make informed decisions with the growing masses of data available to them. But several significant...

Software Buyers Should Evaluate The Long-Term Cost Implications Of Software Companies' Differing Approaches To Advances In Chip Technology
What, exactly, is a processor? IT sourcing professionals are finding it increasingly hard to answer this apparently simple question when applying their "per-CPU" hardware-based software license...
The Company Proposes To Reduce Your Oracle And SAP Maintenance Costs By Half, But Is It Right For Your Organization?
The popularity of Oracle and SAP software is clear. All you need to see is their long client list and substantial revenues to know they are giants in the technology marketplace. But their high...

With the right pricing models, sourcing and vendor management (SVM) professionals can build the foundation for flexibility in infrastructure outsourcing contracts. Flexibility has different flavors,...
Four Crucial Steps To Succeed With Asset-Based IT Services Offerings
Forrrester has previously described why the move to software asset-based offerings has been slow to date and what steps service vendors are increasingly taking in order to successfully grow their...

Software Sourcing Leaders Should Create Sourcing Strategies That Take Advantage Of Profound Changes In The Software Market
In 2011, Forrester expects to see major changes in the pricing and licensing approaches of traditional software providers. Increasing tension between vendors' insatiable demands for revenue and...