Forrester

For CIO Professionals

Tool:Assessing Process Readiness

For CIO Professionals

Tool:Assessing Technology Readiness

For CIO Professionals

Tool:A Sample Readiness Assessment

For Marketing Leadership Professionals

Report:Organizing For Interactive Marketing

You Should Prepare For A Distributed Organizational Model — Here's How

The question of how marketers should staff and structure their internal interactive organizations is growing more common as the interactive marketing function takes a more central role in overall...

• Downloads: 1249

For Marketing Leadership Professionals

Tool:Mass Influencers Are More Likely To Fan A Company Or Brand And To Share Links

For Sourcing & Vendor Management Professionals

Report:Case Study: HP Leverages Software Assets To Deliver Business Innovation To Automakers

Global automotive markets are being transformed by the combined effects of environmental concerns, the fast growth of emerging markets, and changing consumer behavior. In particular, the automotive...

• Downloads: 115
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For CIO Professionals

Report:Effective Business Change Management Requires More Than A Wait-And-See Attitude

Business change management is a top corporate challenge. Changing people's beliefs and behaviors is demanding and difficult work; succeeding in the face of resistance, decreased productivity,...

• Downloads: 851

For Marketing Leadership Professionals

Tool:Mass Influencers Have More Trust in Company And Brand Communications

For Marketing Leadership Professionals

Report:Case Study: Ford Pursues Co-Creation With An Ideation Site

An Empowered Report: A Social Co-Creation Case Study

Earlier this year, Ford launched a social co-creation site called "Your Ideas," which is an offshoot of its "The Ford Story" site designed to engage Ford enthusiasts. At Your Ideas, customers are...

• Downloads: 491

For Sourcing & Vendor Management Professionals

Report:SAP In The Cloud: Market Update And Lessons Learned From Early Adopters

The cloud continues to get a lot of attention — and scrutiny — from IT buyers. Most IT buyers have accepted the value of the cloud for process areas such as human capital management and...

• Downloads: 756
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For eBusiness & Channel Strategy Professionals

Tool:Web Site User Benchmark Criteria

For CIO Professionals

Report:The Canadian Tech Market 2011 To 2012

Canada Is Like The US In Growth, But Different In Mix Of Purchases

Canada is like the US, only different. This bit of doggerel applies as much to the Canadian information and communications technology (ICT) market as it does to Canada's economy or culture. Because...

• Downloads: 428

For CIO Professionals

Report:Integration: The Next Frontier For Enterprise Social

The "Social Layer" Ignites The Next Wave Of Social Technology Innovation

Enterprise social technology vendors have begun to actively position their offerings to meet integration requirements, and the term "social layer," which Forrester originally heard from Socialtext...

• Downloads: 848

For Application Development & Delivery Professionals

Tool:More Than 40% Of Respondents Reported Having A Comprehensive Integration Solution

For CIO Professionals

Tool:Overall Allocations To IT Functional Activities

For Application Development & Delivery Professionals

Tool:Rockwell Collins Mentoring Metrics Show Program Growth

For CMO Professionals

Report:Shopper Marketing Breaks Out Of The Store

Follow The Customer Life Cycle To Influence Pre-Store Purchase Decisions

Shopper marketing is expanding beyond the brick-and-mortar world as frugal and in-the-know consumers use technology to inform their purchases. This shift will create a proliferation of marketing...

• Downloads: 907

For Marketing Leadership Professionals

Report:Investing In Tech Marketing, 2011

Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations

The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry growth,...

• Downloads: 852

For Security & Risk Professionals

Report:Smart Computing Fuels Biometrics Growth

How Biometrics Enable Smart Computing Solutions

Biometrics is already a growing market today in a variety of applications. Smart Computing will help to fuel biometrics growth as smart applications call for a greater level of security and...

• Downloads: 516

For CIO Professionals

Report:Cloud Computing Market Dynamics In MEA: Kingdom Of Saudi Arabia (KSA)

This document provides an overview of cloud computing in the Kingdom of Saudi Arabia for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns,...

• Downloads: 20
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For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Online Benchmark Survey (Part 2), Q3 2012 (US, Canada)

Forrester conducted an online survey fielded in May and June 2012 of 30,978 US and 2,032 Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 30,978...

For Enterprise Architecture Professionals

Report:Trends 2011: The State Of Business Process Change Maturity

Our Survey Shows That Firms Are Not Ready For Sustainable BPM

From our recent survey of 153 business process professionals who drive business process change initiatives across a wide spectrum of industries, we found that 59% of the survey respondents operate...

• Downloads: 595

For Marketing Leadership Professionals

Report:Welcome To The Multidevice, Multiconnection World

Product Loyalty's New Calculus

Connectivity is becoming a default feature in a diverse range of consumer products, from portables like tablets and eReaders to TVs and Blu-ray players. As the cost of adding connectivity to devices...

• Downloads: 1421

For Security & Risk Professionals

Report:Five Steps To Build An Effective Threat Intelligence Capability

Tools And Technology: The Security Architecture And Operations Playbook

Against today's mutating threat landscape and sophisticated cybercriminals, security and risk (S&R) professionals are outgunned and outmatched. The traditional strategy of waiting for an alert and...

• Downloads: 490
• Comments: 2
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For Sourcing & Vendor Management Professionals

Report:ASEAN Data Center Study: End User Result Analysis

This document provides a comprehensive background of ASEAN countries' (Indonesia, Malaysia, Philippines, Singapore, Thailand, Brunei, Cambodia, Laos, Vietnam) data center market dynamics from the end...

• Downloads: 48