Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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eBusiness & Channel Strategy (28)
Application Development & Delivery (19)
Customer Experience (19)
CIO (16)
Enterprise Architecture (12)
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- Application Development & Delivery (19)
- CIO (16)
- Customer Experience (19)
- eBusiness & Channel Strategy (28)
- Enterprise Architecture (12)
- Infrastructure & Operations (4)
- Security & Risk (1)
- Sourcing & Vendor Management (1)

Methodology

101 results in Everything

Transportation & Logistics

For eBusiness & Channel Strategy Professionals
Report:European In-Store Pickup Service Best Practices
Addressing Consumers' Need For Immediacy And Cost Savings
Sabine Poltermann, Patti Freeman EvansDecember 02, 2011
European consumers continue to make use of all of the touchpoints that eBusiness professionals offer when making purchases. Click and collect serves multichannel buyers' fundamental needs by allowing...
- Downloads: 303
For Customer Experience Professionals
Report:Call Center Experiences Leave Consumers On Hold For Something Better
Consumers Rate Their Satisfaction With Call Center Agent Interactions Across 13 Industries
Kerry BodineApril 11, 2011
Consumers report low satisfaction for conversations with call center agents. PC manufacturers, TV service providers, and Internet service providers receive the brunt of their ire. The good news? The...
- Downloads: 666
- Rating:
For Customer Experience Professionals
Report:Want Loyalty? Improve Your Call Center Customer Experience
Call Center Satisfaction Ties To Loyalty Across 11 Industries
Kerry BodineMay 13, 2011
Call center satisfaction correlates with three loyalty metrics: consumers' willingness to repurchase, reluctance to switch, and likelihood to recommend. Call satisfaction also correlates highly with...
- Downloads: 826
For Customer Experience Professionals
Charts & Figures:Reading Room's Persona For An Automotive Company
Kerry BodineApril 11, 2011
For eBusiness & Channel Strategy Professionals
Report:Latin American Online Retail Forecast, 2011 To 2016
A Topline Look At eCommerce Growth In Brazil And Mexico
Zia Daniell WigderApril 06, 2011
Latin America's online retail markets are dynamic and varied. With the largest economy and approximately 40% of Latin America's Internet users, Brazil will remain the powerhouse in Latin American...
- Downloads: 1111
For eBusiness & Channel Strategy Professionals
Report:German Online Retail Overview, 2011
Despite A Thriving Online Market, Multichannel Retail Is Still An Untapped Opportunity For German Retailers
Martin GillSeptember 30, 2011
The German online retail market is the second largest in Europe. Amazon.de and eBay are dominant forces, with major German consumer brands selling through those sites, and others following suit...
- Downloads: 656
- Rating:
For eBusiness & Channel Strategy Professionals
Report:European Online Retail: Five Trends To Watch In 2013
European eBusiness Executives Must Embrace A Multi-Touchpoint Reality
Martin GillFebruary 25, 2013
European retail eBusiness executives face a time of unprecedented change. The range of touchpoints that customers use to discover, explore, buy, and re-engage with brands is growing by the day. New...
- Downloads: 341
For Enterprise Architecture Professionals
Tool:Top Challenges Are Creating A Road Map, Evangelizing, And Ensuring A Customer Focus
Derek Miers, Alexander Peters, Ph.D.August 30, 2011
For CIO Professionals
Report:Cloud Computing In Australia And New Zealand 2010: End User Adoption Trends
John Brand, Michael BarnesAugust 01, 2010
This document provides an overview of cloud computing in Australia and New Zealand for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges,...
- Downloads: 26
For Application Development & Delivery Professionals
Tool:Of Respondents With A CIS, More Than 90% Reported That They Use It To Support EDI
Ken VollmerJuly 12, 2010
For eBusiness & Channel Strategy Professionals
Report:US Online Holiday Retail Forecast, 2010
Sucharita MulpuruNovember 09, 2010
Forrester expects US holiday season online retail sales to grow 16% year over year. Consumers are showing a willingness to spend this season, with affluent consumers driving the most growth. Almost...
- Downloads: 405
For Application Development & Delivery Professionals
Report:The State Of B2B Integration
Most Enterprises Plan Imminent B2B Upgrades To Address Key Issues
Ken VollmerJuly 12, 2010
Forrester surveyed 300 senior IT managers in North America, EMEA, and Asia Pacific regarding the state of their business-to-business (B2B) integration infrastructure and plans for future...
- Downloads: 788
For Application Development & Delivery Professionals
Report:2011 Integration Survey, Part One: Solution Deployments
ESBs Are The Most Popular Choice
Ken VollmerJune 21, 2011
Enterprise service buses (ESBs), comprehensive integration solutions (CISes), and integration appliances offer a range of overlapping features to meet integration challenges. Forrester recently...
- Downloads: 595
For CIO Professionals
Report:Business Process Initiatives Focus On Customer Experience And Cost Reduction
Alexander Peters, Ph.D., Derek MiersSeptember 22, 2011
These data charts are based on the Q2 2011 Global Forrester/IQPC Business Process Maturity Online Survey.
- Downloads: 36
For Application Development & Delivery Professionals
Tool:Respondents Reported A Variety Of Technical Problems With Existing EDI/B2B Solutions
Ken VollmerJuly 12, 2010
For Customer Experience Professionals
Report:The Business Impact Of Customer Experience, 2010
What A Higher Customer Experience Index Score Can Do For Revenue
Megan BurnsNovember 19, 2010
To help customer experience professionals prove the business value of a better enterprise customer experience, we built simple models that show how revenue increases when a company's Customer...
- Downloads: 1573
For Customer Experience Professionals
Tool:Call Center Satisfaction Correlates With Future Purchases
Kerry BodineMay 13, 2011
For CIO Professionals
Report:SharePoint Adoption: Content And Collaboration Is Just The Start
Driving A SharePoint-Based Information Workplace Will Challenge C&C Pros
Rob Koplowitz, John R. RymerSeptember 30, 2011
Microsoft SharePoint is poised for broader adoption as an Information Workplace platform. While most use it for content and collaboration (C&C) needs today, the platform's broad, integrated...
- Downloads: 1376
- Rating:
For eBusiness & Channel Strategy Professionals
Report:French Online Retail Overview, 2012
French Online Retail Is On The Brink Of A Multichannel Revolution
Martin GillJanuary 04, 2012
France is the third largest online retail market in Europe; although it will continue to mature and grow at a pace outstripping overall retail growth, there are significant changes in store for...
- Downloads: 520
- Rating:
For eBusiness & Channel Strategy Professionals
Report:What Stops Consumers From Buying Online
Inhibitors Of Online Shopping Behavior In Europe
Patti Freeman Evans, Andrea CariniOctober 29, 2010
Even during the economic recession, online sales have kept growing as have online buyers: We project that 153 million Europeans will shop online in 2010. Despite this growth, 31% of online adults are...
- Downloads: 751
For Infrastructure & Operations Professionals
Report:M2M Connectivity Helps Telcos Offset Declining Traditional Services
But They Are Poorly Positioned For The Larger Value-Added Service Opportunity
Michele PelinoNovember 22, 2011
Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...
- Downloads: 1209
- Rating:
For Application Development & Delivery Professionals
Tool:Survey Respondents Spanned Several Industries
Ken VollmerJuly 12, 2010
For Enterprise Architecture Professionals
Report:Trends 2011: The State Of Business Process Change Maturity
Our Survey Shows That Firms Are Not Ready For Sustainable BPM
Alexander Peters, Ph.D.March 29, 2011
From our recent survey of 153 business process professionals who drive business process change initiatives across a wide spectrum of industries, we found that 59% of the survey respondents operate...
- Downloads: 595
For CIO Professionals
Report:The Business Impact Of Mobile Engagement
Business Case: The CIO's Mobile Engagement Playbook
Ted SchadlerDecember 18, 2012
Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the...
- Downloads: 662
- Rating:
For CIO Professionals
Tool:Global Markets Face Pressures From Population And Urbanization Growth
Jennifer BelissentNovember 02, 2010
For eBusiness & Channel Strategy Professionals
Report:Why Every Retailer Needs An Online Marketplace
Sucharita MulpuruMay 23, 2012
Multichannel retailers that are looking to compete effectively with aggressive pure-play counterparts that often offer cutthroat pricing or shipping programs will find that the marketplace model is a...
- Downloads: 600
- Comments: 2
- Rating:

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

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For eBusiness & Channel Strategy Professionals

Report:European In-Store Pickup Service Best Practices

For Customer Experience Professionals

Report:Call Center Experiences Leave Consumers On Hold For Something Better

For Customer Experience Professionals

Report:Want Loyalty? Improve Your Call Center Customer Experience

For Customer Experience Professionals

Charts & Figures:Reading Room's Persona For An Automotive Company

For eBusiness & Channel Strategy Professionals

Report:Latin American Online Retail Forecast, 2011 To 2016

For eBusiness & Channel Strategy Professionals

Report:German Online Retail Overview, 2011

For eBusiness & Channel Strategy Professionals

Report:European Online Retail: Five Trends To Watch In 2013

For Enterprise Architecture Professionals

Tool:Top Challenges Are Creating A Road Map, Evangelizing, And Ensuring A Customer Focus

For CIO Professionals

Report:Cloud Computing In Australia And New Zealand 2010: End User Adoption Trends

For Application Development & Delivery Professionals

Tool:Of Respondents With A CIS, More Than 90% Reported That They Use It To Support EDI

For eBusiness & Channel Strategy Professionals

Report:US Online Holiday Retail Forecast, 2010

For Application Development & Delivery Professionals

Report:The State Of B2B Integration

For Application Development & Delivery Professionals

Report:2011 Integration Survey, Part One: Solution Deployments

For CIO Professionals

Report:Business Process Initiatives Focus On Customer Experience And Cost Reduction

For Application Development & Delivery Professionals

Tool:Respondents Reported A Variety Of Technical Problems With Existing EDI/B2B Solutions

For Customer Experience Professionals

Report:The Business Impact Of Customer Experience, 2010

For Customer Experience Professionals

Tool:Call Center Satisfaction Correlates With Future Purchases

For CIO Professionals

Report:SharePoint Adoption: Content And Collaboration Is Just The Start

For eBusiness & Channel Strategy Professionals

Report:French Online Retail Overview, 2012

For eBusiness & Channel Strategy Professionals

Report:What Stops Consumers From Buying Online

For Infrastructure & Operations Professionals

Report:M2M Connectivity Helps Telcos Offset Declining Traditional Services

For Application Development & Delivery Professionals

Tool:Survey Respondents Spanned Several Industries

For Enterprise Architecture Professionals

Report:Trends 2011: The State Of Business Process Change Maturity

For CIO Professionals

Report:The Business Impact Of Mobile Engagement

For CIO Professionals

Tool:Global Markets Face Pressures From Population And Urbanization Growth

For eBusiness & Channel Strategy Professionals

Report:Why Every Retailer Needs An Online Marketplace

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