Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (4)

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Consumer Technographics
Past 18 months
Innovation

For CMO Professionals
Report:Look To Asia To Inspire And Pilot Your Marketing Innovation
Mary Beth KempMay 16, 2012
Asian markets are key for international brands: With 60% of the world's population and continuing economic growth, senior marketers are paying close attention to the region's potential. CMOs should...
- Downloads: 201
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For CIO Professionals
Report:Empowered Customers Force CIOs To Focus On Innovation
Vision: The Innovation Playbook
Bobby CameronMarch 08, 2013
Now is a critical time for CIOs to focus on innovation. The pace of change is too fast, the opportunities too great, and the risks too dire to relegate it to the annual funding process. Digitally...
- Downloads: 268
For Marketing Leadership Professionals
Report:Innovate Interactive Healthcare Marketing Without Rocking The Boat
Darika AhrensAugust 17, 2012
Online healthcare marketing is a big opportunity; while interactive spending will grow rapidly over the next four years, the overall industry remains conservative in spend and innovation. Digital...
- Downloads: 564
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For Marketing Leadership Professionals
Report:US Consumers Are Willing Co-Creators
Landscape: The Open Innovation Playbook
Doug WilliamsJune 21, 2012
According to our most recent survey of product strategy professionals, 62% of all companies are not using social media to interact directly with their customers in order to influence product...
- Downloads: 688

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Role

Analyst

Topics

Industry

Region

For CMO Professionals

Report:Look To Asia To Inspire And Pilot Your Marketing Innovation

For CIO Professionals

Report:Empowered Customers Force CIOs To Focus On Innovation

For Marketing Leadership Professionals

Report:Innovate Interactive Healthcare Marketing Without Rocking The Boat

For Marketing Leadership Professionals

Report:US Consumers Are Willing Co-Creators

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