Forrester

For eBusiness & Channel Strategy Professionals

Report:Trends In India's eCommerce Market

How Online Retail In India Is Evolving Differently From Other Major Markets

India's eCommerce market is at an early stage but is expected to see huge growth over the next four to five years. Over the past 12 months, venture capitalists have invested heavily in India's...

• Downloads: 473

For Customer Insights Professionals

Report:The Customer Loyalty Ecosystem

Tools And Technology: The Customer Loyalty Playbook

Customer loyalty is top of mind for most marketers, but with so many vendors claiming to drive explicit or implicit loyalty, it's often difficult to identify a solution that best fits marketers'...

• Downloads: 1933

For Security & Risk Professionals

Report:Protect Your Competitive Advantage By Protecting Your Intellectual Property From Cybercriminals

Business Impact: The Data Security And Privacy Playbook

Protecting customer data such as credit card information, log-in credentials, and personally identifiable information is an important part of enterprise IT security. Such data fuels a large and...

• Downloads: 395
• Rating:

For eBusiness & Channel Strategy Professionals

Report:Lead Your Mobile Insurance Future With Sound Strategic Planning

Strategic Plan: The Mobile Insurance Strategy Playbook

Mobile strategies fail when firms approach them as purely technology solutions without clear business objectives and stakeholder support. Having a documented strategic plan that all stakeholders...

• Downloads: 263
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For eBusiness & Channel Strategy Professionals

Report:Trends 2013: North American Insurance eBusiness And Channel Strategy

Disruption Drives 12 Trends In Digital Insurance Agendas

There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications...

• Downloads: 52

For Sales Enablement Professionals

Report:Gaining Executive-Level Access

Executive buyers respond well to clear, personalized, easily scannable emails as a way to raise their interest in taking a meeting. The things that motivate executives to take a meeting fall into two...

• Downloads: 76

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Benchmark Survey, Q3 2012 (Brazil, Mexico)

Forrester conducted a face-to-face survey fielded from May to July 2012 of 6,109 individuals ages 16 to 75 in the top urban cities in Brazil (including São Paulo, Rio de Janeiro, Recife, Porto...

For CIO Professionals

Report:Industry Contexts And Constraints Diversify Approaches To Bring-Your-Own-Technology

Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years

This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over the...

• Downloads: 249

For Infrastructure & Operations Professionals

Report:China Tech Market Outlook: 2012 To 2013

The Big Dragon's IT Spending Will Slow Down In 2012

The European debt crisis has gradually begun to affect China, slowing economic growth in the country in the first half of 2012. To reflect this, we've revised our China tech market forecast and...

• Downloads: 267
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For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Financial Services, Media, And Marketing Survey, 2013 (Canada)

Forrester conducted an online survey fielded in March 2013 of 5,504 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,504), there is 95% confidence...

For eBusiness & Channel Strategy Professionals

Report:Market Overview: Subscription And Recurring Billing Solutions 2012

Few industries are immune from the digitization of experiences, content, services, and products. In this era of cloud computing and consumer mobile devices, today's digital products have evolved from...

• Downloads: 352
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For Marketing Leadership Professionals

Report:The Digital Affluent: A Demographic Overview

North American Consumer Technographics®

Online affluent consumers in North America, defined as individuals with at least $1 million in investable assets, show unique behaviors with regards to their finances. Although Seniors overall have...

• Downloads: 98

For Enterprise Architecture Professionals

Report:Identify Essential Methods For Your Business Architecture Program

Processes: The Business Architecture Playbook

Business architecture (BA) is the practice through which an organization adds analytical rigor to the planning and decision-making surrounding change. Whether changes are driven by competitive...

• Downloads: 551
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For Security & Risk Professionals

Report:Simplify Cybersecurity With PCI

Policy And Procedures US Government Spotlight: The Security Architecture And Operations Playbook

US federal law, specifically the Federal Information Security Management Act (FISMA), requires US federal government agencies to adhere to National Institute of Standards and Technology (NIST)...

• Downloads: 228

For eBusiness & Channel Strategy Professionals

Report:Optimize Your Mobile Banking Strategy

Continuous Improvement: The Mobile Banking Strategy Playbook

Congratulations! Your mobile banking web, iPhone, iPad, and Android apps are live, and adoption has surpassed your wildest expectations. But what now? Digital banking teams need to test and optimize...

• Downloads: 644
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For Infrastructure & Operations Professionals

Report:China Appliance Market Dynamics, 2013 To 2017

Understanding of and interest in appliances is surging in China as organizations there struggle to manage massive growth while simultaneously using traditional infrastructure and platforms to...

• Downloads: 58
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For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Online Benchmark Survey, Q3 2012 (Argentina, Brazil, Mexico)

Forrester conducted an online survey fielded in July and August 2012 of 6,008 individuals ages 16 to 75 in top urban areas/provinces of Argentina and top urban areas/states of Brazil and Mexico. In...

For CIO Professionals

Report:Perspectives On Asia's BT Journey

Insights From Asian CIOs At Forrester's CIO Summit APAC 2012

CIOs in Asia face an inconvenient truth: transform or be overwhelmed by the forces of change. These forces include the consumerization of IT, "everything-as-a-service," enterprise mobility, big data,...

• Downloads: 99

For CIO Professionals

Report:The Business Impact Of Mobile Engagement

Business Case: The CIO's Mobile Engagement Playbook

Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the...

• Downloads: 654
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For Customer Experience Professionals

Report:How Companies Improved Their CXi Scores, 2012

Best Practices: The Experience-Driven Organization Playbook

Forrester spoke to leaders at brands whose Customer Experience Index (CXi) scores went up appreciably in 2012. Our goal was to understand what drove those customer experience improvements. The...

• Downloads: 655
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For Application Development & Delivery Professionals

Report:The Transformation Imperative In Financial Services Defies Any Crisis

The Q3 2012 Global Financial Services Architecture Online Survey Continues To Show A Focus On Transformation

Today's financial services firms often find that their application landscape is no longer able to cope with their most urgent business drivers. Forrester's Q3 2012 Global Financial Services...

• Downloads: 303

For eBusiness & Channel Strategy Professionals

Client Inquiry:How Insurance Companies Are Developing Their Billing Systems

How are insurance companies developing their billing systems? Are they running them on mainframes, moving them off to distributed systems, or using the cloud? Are they using commercial off-the-shelf...

For eBusiness & Channel Strategy Professionals

Report:Best Practices In Digital Money Management

Processes: The Digital Money Management Playbook

The critical question for eBusiness and channel strategy professionals who have launched, or are about to launch, digital money management is how to drive customer adoption and use. To help,...

• Downloads: 89

For eBusiness & Channel Strategy Professionals

Report:What Drives Retention And Sales In US Banking?

Using Regression Modeling To Better Understand The Drivers Of Acquisition, Retention, And Cross-Selling In Banking

In 2012, the age of the customer is in full swing. Gone are the days when companies could simply offer their services and customers could choose to take them or leave them — today, companies...

• Downloads: 417
• Comments: 1

For Security & Risk Professionals

Report:No More Chewy Centers: Introducing The Zero Trust Model Of Information Security

Vision: The Security Architecture And Operations Playbook

There's an old saying in information security: "We want our network to be like an M&M, with a hard crunchy outside and a soft chewy center." For a generation of information security...

• Downloads: 1632