Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

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133 results in Everything

  • Past 12 months
  • Financial Services
  • For Security & Risk Professionals

    Report:Simplify Cybersecurity With PCI

    Policy And Procedures US Government Spotlight: The Security Architecture And Operations Playbook

    US federal law, specifically the Federal Information Security Management Act (FISMA), requires US federal government agencies to adhere to National Institute of Standards and Technology (NIST)...

    • Downloads: 230
  • For Application Development & Delivery Professionals

    Report:Global Banking Platform Deals 2012

    Market Heat Returns After A Prolonged Cooldown

    Forrester surveyed 29 vendors of globally deployed banking platforms on their 2012 deals. The results indicate a growing market: We counted nearly 20% more deals in 2012 than in 2011 among firms that...

    • Downloads: 152
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:What Drives Retention And Sales In US Banking?

    Using Regression Modeling To Better Understand The Drivers Of Acquisition, Retention, And Cross-Selling In Banking

    In 2012, the age of the customer is in full swing. Gone are the days when companies could simply offer their services and customers could choose to take them or leave them — today, companies...

    • Downloads: 417
    • Comments: 1
  • For eBusiness & Channel Strategy Professionals

    Charts & Figures:The Mobile Functionality That Insurance Companies Provide

  • For Application Development & Delivery Professionals

    Report:Measure The Business Impact Of Improved App Strategy

    Business Case: The Business Applications Playbook

    This report outlines the business case component of Forrester's solution for application development and delivery (AD&D) professionals working on business applications strategy. If you're debating...

    • Downloads: 365
    • Rating:
  • For Security & Risk Professionals

    Report:Q&A: Cyberinsurance Fundamentals For Security And Risk Professionals

    Since cyberinsurance first emerged in the late '90s, the number of available policies, the scope of those policies, and the number of insurers offering them have all significantly increased. Due to...

    • Downloads: 54
  • For Application Development & Delivery Professionals

    Report:Look For True Off-The-Shelf Support For Your Country

    Global Banking Platform Deals 2012 — Regions

    Forrester surveyed 29 vendors of globally deployed banking platforms on their 2012 deals. Our analysis of these deals by region reveals that growth ranged widely — from slight shrinkage to...

    • Downloads: 31
  • For Marketing Leadership Professionals

    Report:NFC: What Lies Beyond Contactless Payments

    How NFC Will Enable New Product Experiences By Bridging The Physical And Digital Worlds

    Forrester estimates that close to 100 million Near Field Communication (NFC) devices will ship in 2012. As it finally moves past the chicken-or-egg stalemate of the past five years, the contactless...

    • Downloads: 827
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of North American Digital And Multichannel Banking 2013

    Multichannel Strategy Is More Of A Pipe Dream Than Reality

    The rapid development of customer touchpoints and rising customer expectations turn up the pressure on eBusiness professionals at retail banks to continue investing in digital channels. Yet few...

    • Downloads: 413
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Case Study: City Index Becomes Agile With Release Automation

    Automate Release Management To Keep Up With Rapid Development

    This Forrester case study offers infrastructure and operations (I&O) leaders and teams an example of how to improve the effectiveness of their service management and automation (SMA) initiatives...

    • Downloads: 200
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Case Study: Commonwealth Bank Of Australia Gets Service-Oriented Via Cloud Computing

    Transforms IT From Cost Center To Innovation Center By Leveraging Cloud And Policy-Based Orchestration

    Facing rising IT infrastructure costs, inflexible vendor contracts, and labor-intensive processes, Commonwealth Bank of Australia (CBA) undertook a massive IT transformation over the last five years....

    • Downloads: 316
    • Rating:
  • For Security & Risk Professionals

    Report:Prevent Insurance Crime With The Four Cornerstones Of Better Fraud Management

    Insurers Must Catch Up To The Sophistication Of Today's Fraudsters

    Fraud costs the US insurance industry upward of $40 billion, which the industry then passes on to policyholders in the form of higher premiums. Financial crime is on the rise as fraudsters become...

    • Downloads: 201
  • For Security & Risk Professionals

    Report:Protect Your Competitive Advantage By Protecting Your Intellectual Property From Cybercriminals

    Business Impact: The Data Security And Privacy Playbook

    Protecting customer data such as credit card information, log-in credentials, and personally identifiable information is an important part of enterprise IT security. Such data fuels a large and...

    • Downloads: 398
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Insurance In 2013

    Landscape: The Mobile Insurance Strategy Playbook

    Insurance companies are rolling out a widening range of mobile insurance functionality for both consumers and agents. While there's substantial consumer interest in mobile insurance, actual use is...

    • Downloads: 542
    • Comments: 1
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Leveraging Outsourcing Services To Accelerate IT Maturation

    Emerging Asia Steps Up

    In terms of IT maturity, companies in emerging Asia — that is, Asia Pacific excluding Australia, Japan, and New Zealand — lag behind their Western counterparts. Up to now, the lack of...

    • Downloads: 115
  • For eBusiness & Channel Strategy Professionals

    Survey:Latin American Technographics® Benchmark Survey, Q3 2012 (Brazil, Mexico)

    Forrester conducted a face-to-face survey fielded from May to July 2012 of 6,109 individuals ages 16 to 75 in the top urban cities in Brazil (including São Paulo, Rio de Janeiro, Recife, Porto...

    • For eBusiness & Channel Strategy Professionals

      Survey:North American Technographics® Financial Services Online Survey, Q4 2012 (US)

      Forrester conducted an online survey fielded in November 2012 of 4,501 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,501), there is 95% confidence...

      • For eBusiness & Channel Strategy Professionals

        Survey:North American Technographics® Finance And Customer Experience Online Survey Q4 2012 (Canada)

        Forrester conducted an online survey fielded in October 2012 of 5,612 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,612), there is 95%...

        • For eBusiness & Channel Strategy Professionals

          Report:Digital Insurance Teams Need A Tablet Strategy

          The intuitive design and the standard features of tablets make it possible for digital insurance teams to create compelling customer experiences and support insurance agents in an effective and...

          • Downloads: 380
          • Comments: 1
          • Rating:
        • For Sales Enablement Professionals

          Report:Gaining Executive-Level Access

          Executive buyers respond well to clear, personalized, easily scannable emails as a way to raise their interest in taking a meeting. The things that motivate executives to take a meeting fall into two...

          • Downloads: 77
        • For eBusiness & Channel Strategy Professionals

          Report:2012 US Auto Insurance Secure Site Rankings

          Forrester assessed the secure websites of five American private passenger auto insurers: Allstate Insurance, Geico, Liberty Mutual Insurance, Progressive Casualty Insurance, and State Farm Mutual...

          • Downloads: 228
        • For CIO Professionals

          Report:Process-Driven Transformation Will Depend On Stronger Business-IT Partnerships

          How IT Will Forge Lasting Relationships With Process Owners And Process Teams

          Business process transformation requires an unprecedented level of collaboration among business owners, process teams, and IT, three groups not accustomed to working together. IT usually limits...

          • Downloads: 466
        • For CIO Professionals

          Report:Smart Process Applications Fill A Big Business Gap

          They Will Grow Twice As Fast As The Enterprise Application Market

          Smart process apps are a new category of application software designed to support business activities that are people-intensive, highly variable, loosely structured, and subject to frequent change....

          • Downloads: 639
          • Rating:
        • For CIO Professionals

          Report:Selecting Technologies That Support The Business

          Technology Vision Toolkit: The BT Strategic Planning Playbook

          This toolkit is a companion to the "Track Tech Trends That Influence Business Strategies" report from the BT Strategic Planning playbook. It presents a simple yet effective tool for targeting...

          • Downloads: 251
        • For Marketing Leadership Professionals

          Report:Emerging Markets Overview: Russia

          A Global Consumer Technographics® Report

          Based on sheer geographical size, Russia is the largest country in the world. It spans nine time zones, represents a diverse ethnic population, and is on track to be one of the five largest economies...

          • For CIO Professionals

            Report:The Business Impact Of Mobile Engagement

            Business Case: The CIO's Mobile Engagement Playbook

            Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the...

            • Downloads: 664
            • Rating:
           
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