Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (7)
Charts & Figures (52)

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Google (2)

7 results in Everything

Past 12 months
Financial Services
Technology Product Strategies

For Sales Enablement Professionals
Report:Gaining Executive-Level Access
Scott SantucciSeptember 07, 2012
Executive buyers respond well to clear, personalized, easily scannable emails as a way to raise their interest in taking a meeting. The things that motivate executives to take a meeting fall into two...
- Downloads: 76
For eBusiness & Channel Strategy Professionals
Report:Market Overview: Subscription And Recurring Billing Solutions 2012
Peter SheldonDecember 06, 2012
Few industries are immune from the digitization of experiences, content, services, and products. In this era of cloud computing and consumer mobile devices, today's digital products have evolved from...
- Downloads: 352
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For eBusiness & Channel Strategy Professionals
Report:Why The Digital Wallet Wars Matter
Smart, Convenient Commerce Experiences Will Win
Denee CarringtonAugust 02, 2012
Digital wallets will transform the payments ecosystem. They are the subject of much discussion in 2012, as product strategists from startups, mobile operators, financial juggernauts, and giant...
- Downloads: 1111
- Comments: 4
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For Sales Enablement Professionals
Report:Gaining Executive-Level Access
Scott SantucciSeptember 07, 2012
For Customer Experience Professionals
Report:Banks And Retailers: You Cannot Price Your Way Out Of Bad Customer Experiences
Why Customer Experience Matters More To Loyalty Than Price
Maxie Schmidt-SubramanianMay 01, 2013
Have you ever wondered whether it makes more sense to invest in customer experience or in dropping your prices to improve customer loyalty? We tested the relationship between customers' perceptions...
- Downloads: 203
For Application Development & Delivery Professionals
Report:Global Banking Platform Deals 2012
Market Heat Returns After A Prolonged Cooldown
Jost HoppermannMarch 25, 2013
Forrester surveyed 29 vendors of globally deployed banking platforms on their 2012 deals. The results indicate a growing market: We counted nearly 20% more deals in 2012 than in 2011 among firms that...
- Downloads: 152
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For Marketing Leadership Professionals
Report:"Smart Body, Smart World" For Marketers
Sensor Devices Disrupt Marketing Practices
Sarah Rotman EppsMarch 26, 2013
Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for marketers....
- Downloads: 252
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For Marketing Leadership Professionals
Report:NFC: What Lies Beyond Contactless Payments
How NFC Will Enable New Product Experiences By Bridging The Physical And Digital Worlds
Thomas HussonAugust 02, 2012
Forrester estimates that close to 100 million Near Field Communication (NFC) devices will ship in 2012. As it finally moves past the chicken-or-egg stalemate of the past five years, the contactless...
- Downloads: 826
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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Role

Methodology

Analyst

All Analysts

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Region

Vendor

For Sales Enablement Professionals

Report:Gaining Executive-Level Access

For eBusiness & Channel Strategy Professionals

Report:Market Overview: Subscription And Recurring Billing Solutions 2012

For eBusiness & Channel Strategy Professionals

Report:Why The Digital Wallet Wars Matter

For Sales Enablement Professionals

Report:Gaining Executive-Level Access

For Customer Experience Professionals

Report:Banks And Retailers: You Cannot Price Your Way Out Of Bad Customer Experiences

For Application Development & Delivery Professionals

Report:Global Banking Platform Deals 2012

For Marketing Leadership Professionals

Report:"Smart Body, Smart World" For Marketers

For Marketing Leadership Professionals

Report:NFC: What Lies Beyond Contactless Payments

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