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For CIO Professionals
We Forecast 6% ICT Spending Growth For Both Years
US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...
- Downloads: 721
For Application Development & Delivery Professionals
Market Heat Returns After A Prolonged Cooldown
Forrester surveyed 29 vendors of globally deployed banking platforms on their 2012 deals. The results indicate a growing market: We counted nearly 20% more deals in 2012 than in 2011 among firms that...
- Downloads: 348
For Customer Experience Professionals
Why Customer Experience Matters More To Loyalty Than Price
Have you ever wondered whether it makes more sense to invest in customer experience or in dropping your prices to improve customer loyalty? We tested the relationship between customers' perceptions...
- Downloads: 506
For Marketing Leadership Professionals
Sensor Devices Disrupt Marketing Practices
Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for marketers....
- Downloads: 562
For eBusiness & Channel Strategy Professionals
Vision: The Agile Commerce Playbook
Multichannel commerce is being reborn. Traditional ways of describing multichannel commerce no longer work because customers don't interact with companies from a "channel" perspective. Customers now...
- Downloads: 3691
For Sales Enablement Professionals
In Forrester's report, "Marketing Tactics Of Top Tech Performers," we analyzed how top-performing tech companies apply various marketing tactics and metrics, and their resultant effectiveness. In...
- Downloads: 265