Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (6)
Charts & Figures (13)

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Consumer Technographics (1)

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North America (1)

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Past 12 months
Melissa Parrish
Interactive Marketing Strategy and Process

For Marketing Leadership Professionals
Report:Marketing Strategy For The Mobile Mind Shift
Delivering Utility At Speed To Perpetually Connected Customers
Melissa ParrishApril 19, 2013
Customers are in the midst of a total mind shift. As a result of their perpetual mobile connections, their expectations have changed. They're not interested in your messaging and logos. They want...
- Downloads: 375
For Marketing Leadership Professionals
Report:2013 Interactive Marketing Predictions
The Ultra-Connected Customer Will Upturn Marketing
Melissa Parrish, Nate Elliott, Anthony Mullen, Jim Nail, Joanna O'Connell, Shar VanBoskirk, Jennifer WiseFebruary 11, 2013
In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers'...
- Downloads: 607
For Marketing Leadership Professionals
Report:Build A Push And Pull Social Marketing Process
Organization: The Social Marketing Playbook
Melissa ParrishJune 21, 2012
To prepare for the future of interactive marketing, as marketers you must follow the CORE directive to: customize marketing experiences, optimize decisions and processes, respond to changing market...
- Downloads: 964
- Comments: 3
For Marketing Leadership Professionals
Charts & Figures:Heineken Engages The Multiscreen Customer In Real-Time Competition
Melissa ParrishMarch 15, 2013
For Marketing Leadership Professionals
Report:The Always Addressable Customer
Vision: The Mobile Marketing Playbook
Melissa ParrishSeptember 26, 2012
This report introduces Forrester's vision of mobile marketing for interactive marketing professionals: Discover the new ultra-connected customer, for whom mobile is the key touchpoint. In 2010, we...
- Downloads: 747
- Comments: 1
- Rating:
For Marketing Leadership Professionals
Report:Train Your Team For Social Marketing Success
Continuous Improvement: The Social Marketing Playbook
Melissa ParrishJune 26, 2012
Interactive marketers' success in social media has attracted other departments' attention. But well-meaning nonmarketers sometimes commit risky blunders as they join the fray. To ensure that social...
- Downloads: 845
For Marketing Leadership Professionals
Report:Navigate The Mobile Opportunity With Strategic Partnerships
Landscape: The Mobile Marketing Playbook
Melissa Parrish, Jennifer WiseJanuary 18, 2013
This report for interactive marketers describes the mobile marketing landscape. Interactive marketers are finally beginning to take mobile seriously — and discovering how different and more...
- Downloads: 690

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Methodology

Topics

Region

For Marketing Leadership Professionals

Report:Marketing Strategy For The Mobile Mind Shift

For Marketing Leadership Professionals

Report:2013 Interactive Marketing Predictions

For Marketing Leadership Professionals

Report:Build A Push And Pull Social Marketing Process

For Marketing Leadership Professionals

Charts & Figures:Heineken Engages The Multiscreen Customer In Real-Time Competition

For Marketing Leadership Professionals

Report:The Always Addressable Customer

For Marketing Leadership Professionals

Report:Train Your Team For Social Marketing Success

For Marketing Leadership Professionals

Report:Navigate The Mobile Opportunity With Strategic Partnerships

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