Forrester

For Marketing Leadership Professionals

Report:Twitter: The Public Forum For Your Brand

How Interactive Marketers Should Tap Twitter For Real Business Results

With Twitter's usage numbers ballooning and its recent announcement of brand pages, interactive marketers are paying attention. Recognizing its potential across the marketing mix, many have already...

• Downloads: 665
• Comments: 1
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For Chief Information Officer Professionals

Blog:Ericsson's Biggest Challenge Is Complacency

At its recent analyst event, Ericsson outlined its strategy, product, and service ambitions. Ericsson remains the overall benchmark for network infrastructure vendors. The company has a leading...

Discussion:The Road To Social Business Transformation Starts With A Burning Platform

For CIO Professionals

Report:US Tech Market Outlook For 2012

Slower Than Expected 2011 Spending Portends 6.6% Growth In 2012

The US tech market posted weaker growth in 2011 than we expected; the outlook for 2012 is for more of the same, with business and government purchases of IT goods and services growing by 6.8% to 6.6%...

• Downloads: 1150

For eBusiness & Channel Strategy Professionals

Blog:A Week Of eCommerce In Brazil

I was thrilled to be back in São Paulo last week visiting with different companies in the eCommerce space. I met with over a half dozen online retailers, as well as other players in the...

Discussion:Information Architecture Deliverables: What Matters Most?

Gene - This document serves as crystal clear guidance on where enterprise architects need to focus their deliverable development efforts. This counsel will be prove highly beneficial to enterprise...

For Customer Insights Professionals

Blog:Is Your Organization Ready For Cross-Channel Attribution?

I am a measurement geek. I get great joy from analyzing data, measuring customer behavior, and assessing marketing campaigns. It’s something that I’ve done for years, across different...

Discussion:New IT Models Will Focus On Service Improvement And Cost Reduction

Discussion:Marketing Budgets For 2012 Expose A Fear Of Commitment

Interesting news. Digital making a big move in the budget and surpassing traditional advertising in 2012. When asked if they received 5% more budget where would they invest: online (80%), social...

For Marketing Leadership Professionals

Report:Accelerate Your Social Maturity

Assessment: The Social Marketing Playbook

Customers and employees are becoming increasingly empowered by social technologies, dramatically changing the way they communicate and collaborate. To succeed in this new world, companies must make...

• Downloads: 1910

For Sourcing & Vendor Management Professionals

Report:The Forrester Wave™: Business Technology Transformation, Q3 2012

The Majority Of The Vendors Are Leaders In This Emerging Market

Today, business transformation is often about technology transformation. At the very least, business transformation is always technology-enabled, so what sort of consultants can best help clients...

• Downloads: 914
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For eBusiness & Channel Strategy Professionals

Blog:Mobile Chat Will Widen The Gap Between Overlooked And Innovative Mobile Customer Support

Mobile remains a fragmented strategy in many companies. Ownership is not always clear. And customer service is commonly — woefully — overlooked. The gap between overlooked mobile customer...

For Application Development & Delivery Professionals

Blog:You Think Changing To Increase Business Agility Is Hard? If IOR Did It, Believe Me: You Can Do It Too

Think of a medieval fortress: It was originally used for a small army, it has walls nine meters thick, and it’s surrounded by buildings hundreds of years old. Upon entering, you are confronted...

For Data Insights Professionals

Blog:Fresh Off The Press: What Did Consumers Do On Black Friday And Cyber Monday?

Some of you may not be aware that Forrester manages a market research online community (MROC) comprising 1,500 US online consumers recruited from our quantitative Consumer Technographics®...

Discussion:Which Social Metrics Have Value?

For social media evangelists, the question on everyone's mind is this: "How do we effectively measure the business value of social initiatives?"   Even when we get close, there's always that pesky...

For Sales Enablement Professionals

Report:The Skills And Structures For L2R Success

Organization: The Lead-To-Revenue Playbook

B2B marketers are adopting the lead-to-revenue (L2R) concept to ensure that revenue goals are met on time by optimizing the balance among lead value, velocity, and volumes, as well as ensuring that...

• Downloads: 128

For Infrastructure & Operations Professionals

Blog:On the Road with DCIM – Affirmation & Embellishment of Our Underlying Thesis

I was part of a Forrester Team that recently completed a multi-country rollout tour with Emerson Network Power as they formally released their Trellis DCIM product, a comprehensive DCIM...

For Infrastructure & Operations Professionals

Report:The State And Direction Of Software Asset Management: 2012 To 2013

Despite A Growing Need For SAM, Capabilities Are Still Adrift From Business Need

The costs and risks associated with software purchases and use are a corporate concern. As a result, enterprises consider software asset management (SAM) capabilities as a "must-have" rather than a...

• Downloads: 217

Discussion:The New Digital Publisher Monetization Model

For Marketing Leadership Professionals

Report:Marketing Via Geosocial Apps: Why And How

Location-Based Social Networking, Though Stagnant Now, Is Poised To Grow

Geosocial applications — also known as location-based social networks — hold potential for interactive marketers: They can help increase in-store visits, your brand's visibility, and...

• Downloads: 581

Discussion:Solution Architecture Tool Kit: Overview

For eBusiness & Channel Strategy Professionals

Report:A Strategic Approach To Onboarding Financial Service Consumers

Effective Onboarding Can Affect Product Retention And Cross-Selling Goals

Increased government regulations and a tough economy have combined to create significant challenges for financial services firms. Consumer product strategy professionals are leading the charge to...

• Downloads: 774
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For Customer Experience Professionals

Report:Transform To An Experience-Driven Organization

Executive Overview: The Experience-Driven Organization Playbook

Companies see substantial business benefit when they systematically hunt down and eliminate customer experience problems. But eventually they need to stop doing business in ways that create those...

• Downloads: 856
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For Customer Experience Professionals

Report:How Rogers Communications Unified Its Approach To Customer Experience Measurement

In just 18 short months, customer experience professionals at Rogers Communications (Canada's largest telecommunications company) developed and gained support for a new customer experience...

• Downloads: 408

For Security & Risk Professionals

Blog:Avoid The Social Media Binary

Many organizations today get caught up in what I call the “social media binary,” where there are only two options to social media control: 1) Allow unrestricted access to social networks,...