Forrester

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Consumer Deep Dive: Investigating The Customer Life Cycle (Buy Phase) Survey, Q1 2012 (US)

Forrester conducted an online survey fielded in March 2012 of 4,501 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,501), there is 95% confidence that...

For CMO Professionals

Report:How To Engage Your Omnichannel Consumer

Brand Engagement The Consumer Way

The report "Brand Engagement The Consumer Way," originally written for market insights professionals, highlights key behaviors that today's US online consumers exhibit when they engage with companies...

• Downloads: 435

For Infrastructure & Operations Professionals

Report:M2M Connectivity Helps Telcos Offset Declining Traditional Services

But They Are Poorly Positioned For The Larger Value-Added Service Opportunity

Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

• Downloads: 1208
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For Sourcing & Vendor Management Professionals

Report:Selecting A Services Provider For Your Oracle Fusion Applications Project

Oracle's long-awaited Fusion Applications are still very much in their infancy, which means that buyers have many questions about how they can take advantage of this emerging Oracle product line and...

• Downloads: 252

For CIO Professionals

Report:Mobile Engagement Demands Process Transformation

Processes: The CIO's Mobile Engagement Playbook

To take advantage of an app in an employee's or customer's pocket, you have to help them accomplish a task quickly and easily whenever they want to and wherever they are. That means CIOs and business...

• Downloads: 347
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For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Retail Online Survey, Q2 2012 (US)

Forrester conducted an online survey fielded in April 2012 of 4,491 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,491), there is 95% confidence that...

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Benchmark Survey, Q3 2012

Forrester conducted a survey from April to June 2012 of 22,662 European individuals ages 16 and older in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. For results based on a...

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Online Retail Forecast, 2011 To 2016 (US)

ForecastView Spreadsheet

Online retail spending by 30 retail categories such as PCs, apparel, housewares, consumer electronics, and baby products. Includes metrics, by category, such as online buyers, average spending per...

• Downloads: 13

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark: Australian Apparel Retailers

Forrester Applies Its Website Functionality Benchmark Methodology To The Websites Of Five Australian Apparel Retailers

In Australia, apparel retailers face incredibly challenging conditions, not helped by the emphasis that global online retailers from other countries are placing on this market. To test whether online...

• Downloads: 180
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For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada)

Forrester conducted an online survey fielded in April and May 2012 of 58,068 US and 5,635 Canadian online adults ages 18 to 88. For results based on randomly chosen samples of these sizes (N = 58,068...

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark 2011: Mass Merchants

Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four US Mass Merchants

In the large-format mass merchant sector, Wal-Mart and Target have successfully implemented market-leading online retail functionality and connected consumer touchpoints to enhance their customer...

• Downloads: 485
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For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark: Australian Consumer Electronics Retailers

Forrester Applies Its Website Functionality Benchmark Methodology To The Websites Of Five Australian Consumer Electronics Retailers

Consumer electronics retailers in Australia face many challenges, but online retail is booming despite the relatively modest feature set provided by most Australian sites. To dig deeper, Forrester...

• Downloads: 156

For Marketing Leadership Professionals

Report:Profiling Chinese Luxury Goods Buyers

A Technographics® Data Essentials Document

Luxury goods are very popular in China; they are bought by men and women of all ages and across all income levels. Compared with non-luxury goods buyers, Chinese luxury goods buyers tend to have...

• Downloads: 24

For eBusiness & Channel Strategy Professionals

Report:Must-Have eCommerce Features

Road Map: The Retail eCommerce Playbook

Companies often struggle with how to prioritize the countless issues that populate eCommerce to-do lists. This chapter of the retail eCommerce playbook is a prescriptive look at the industry...

• Downloads: 782
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For Customer Insights Professionals

Report:Examining The Member Interactions Of Five Major Loyalty Programs

Programs Fall Short Across All Evaluation Criteria

Forrester applied its new Customer Loyalty Program Review methodology to five popular loyalty programs from the retail, travel, and financial services industries. The results of the evaluation...

• Downloads: 583

For Infrastructure & Operations Professionals

Report:China Tech Market Outlook: 2012 To 2013

The Big Dragon's IT Spending Will Slow Down In 2012

The European debt crisis has gradually begun to affect China, slowing economic growth in the country in the first half of 2012. To reflect this, we've revised our China tech market forecast and...

• Downloads: 267
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For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Online Benchmark Survey (Part 2), Q3 2012 (US, Canada)

Forrester conducted an online survey fielded in May and June 2012 of 30,978 US and 2,032 Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 30,978...

For Sourcing & Vendor Management Professionals

Report:Communications Technology And Services Sourcing Strategy Evaluation Checklist

Forrester enterprise clients with distributed organizations want to simplify management of an increasingly complex communications environment. This includes defining and then periodically reviewing...

• Downloads: 43

For eBusiness & Channel Strategy Professionals

Report:What You Need To Know About The Online Sales Tax Debate

As state and local economies face deficits and prospects of bankruptcy, the opportunity to grow revenues by requiring tax collection for online sales has resurfaced as a hot topic in eBusiness and...

• Downloads: 182

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Retail, Customer Experience, And Travel Online Survey, Q4 2012

Forrester conducted an online survey fielded in September and October 2012 of 13,911 European individuals in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This survey is based...

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Benchmark Survey, Q3 2012 (US, Canada)

Forrester conducted a mail survey fielded from April to June 2012 of 12,181 US and Canadian households and individuals ages 18 and older. For results based on randomly chosen samples of these sizes...

For eBusiness & Channel Strategy Professionals

Survey:Asia Pacific Technographics® Benchmark Survey, Q3 2012 (China, Hong Kong, India, Japan)

Forrester conducted the Asia Pacific Technographics Benchmark Survey, Q3 2012 of 9,569 consumers ages 18 and older in Japan, metropolitan China (including Hong Kong, Beijing, Shanghai, Wuhan,...

For Sourcing & Vendor Management Professionals

Report:SAP In The Cloud: Market Update And Lessons Learned From Early Adopters

The cloud continues to get a lot of attention — and scrutiny — from IT buyers. Most IT buyers have accepted the value of the cloud for process areas such as human capital management and...

• Downloads: 755
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For Security & Risk Professionals

Report:Five Steps To Build An Effective Threat Intelligence Capability

Tools And Technology: The Security Architecture And Operations Playbook

Against today's mutating threat landscape and sophisticated cybercriminals, security and risk (S&R) professionals are outgunned and outmatched. The traditional strategy of waiting for an alert and...

• Downloads: 468
• Comments: 2
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For eBusiness & Channel Strategy Professionals

Report:Online Retailing In Australia 2012: Mobile

For The First Time, Most Local Online Retailers Sell On Mobile

Australia knows that mobile's time has come, but the rate at which mobile has become a priority for local online retail professionals is staggering nonetheless. This report highlights the extent to...

• Downloads: 217