Forrester

For Marketing Leadership Professionals

Report:Consumers Reviews And Ratings: How Much Are They Worth?

Forrester Technographics Digital Consumer Community Report, October 2011

About one in 10 US consumers regularly share information about a product they are either planning to buy or have recently bought. But why, where, and when? Forrester conducted a qualitative study...

• Downloads: 7

For Data Insights Professionals

Blog:The Data Digest: Understanding The Drivers For The Uptake Of Mobile Payments

Mobile payments saw continued innovation and competitive disruption throughout 2012, but consumer adoption lagged behind the industry hype. The Forrester Research Mobile Payments Forecast, 2012 To...

For Marketing Leadership Professionals

Report:Consumers, The Internet, And TV: How Can We All Get Along?

Forrester Technographics® Digital Consumer Community Report, July 2011

The average US consumer reports spending an equal amount of time online as she does watching TV. This data point tells a very important story: In consumers’ minds, their time spent with offline...

• Downloads: 3

For Data Insights Professionals

Blog:The Data Digest: Mobile Banking Uptake

The New York Times recently published an article based on a Forrester report (Mobile Is The New Face Of Engagement) about the uptake of smartphones worldwide in the years to come. And for...

For Data Insights Professionals

Blog:The Data Digest: Why Travelers Befriend A Brand

Social media has forever changed the way travelers interact with each other and companies — and its use is still growing. Forrester Technographics® data shows that 26 million more US online...

For Data Insights Professionals

Blog:The Data Digest: Usage Of RSS Feeds

This week, Google announced that it will shut down Google Reader on July 1, 2013. In its announcement, Google states that it’s doing this because the usage of Google Reader has declined and it...

For Data Insights Professionals

Blog:The Data Digest: How Do LATAM Consumers Feel About PC Security?

Ever wondered how consumers in emerging markets feel about online security? Forrester Technographics® tracks this kind of information in 17 countries worldwide, including China, India, Brazil,...

For Data Insights Professionals

Blog:The Data Digest: Cross-Channel Shopping Behaviors

To understand how consumers migrate across channels, we analyzed Forrester's European Technographics® Benchmark Survey to determine where they start their purchasing journey and where they...

For Data Insights Professionals

Blog:The Data Digest: Profiling Digital Natives

As part of our Demographic Overview series, we just published Digital Natives: A Demographic Overview; previously, we published research on digital dads and digital moms. For readers who...

For Data Insights Professionals

Blog:Understanding China: The Opportunities And Challenges

China represents a huge opportunity for most organizations — the nation has a population of 1.35 billion people, consumer spend has gone up progressively in the past few years,...

For Data Insights Professionals

Blog:The Data Digest: How US Shoppers Use Their Mobile

Smartphones have changed consumer' shopping behavior significantly.  Our Technographics data shows that almost one-third of consumers are using their phones to locate a store nearby to find...

For Data Insights Professionals

Blog:The Challenges Of Running Global Research Projects In Today’s Digital World

As some of you know, I really have a thing for doing research in multiple countries. I’ve been working in market research for two decades now and have always conducted international research...

For Marketing Leadership Professionals

Report:Digital Moms: A Demographic Overview

European Technographics®

Moms — defined here as European online women ages 18 to 50 who are parents of a child younger than 16 that is living with them — are much like their "non-mom" counterparts when it comes...

• Downloads: 65

For Data Insights Professionals

Blog:The Data Digest: Which Type Of Apps Do Europeans Download Most?

My colleague Thomas Husson wrote a report last year in which he looked at ”The Future Of Application Stores.” Overall, uptake of apps is limited: Only 15% of European smartphone owners...

For Marketing Leadership Professionals

Report:Profiling Brand-Loyal And Price-Conscious US Consumers

A Technographics® Data Essentials Document

Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

• Downloads: 37

For Data Insights Professionals

Blog:The Data Digest: How Democratization Of Technology Empowers Employees

The democratization of technology has arrived. New IT servicing models like cloud combined with improved user experiences make it easier for non-technical employees to download and install technology...

For Data Insights Professionals

Blog:The Data Digest: US Consumers’ Mobile Shopping Behaviors

The Forrester Research Mobile Commerce Forecast, 2012 To 2017 (US) indicates that nearly 40% of US mobile phone owners will become mobile phone shoppers by 2017. While this statistic sounds...

For Data Insights Professionals

Blog:The Data Digest: Mobile Online Activities By Generation

Having analyzed consumers' technology behavior for more than 11 years now here at Forrester, I've seen a certain pattern surface in the uptake of technology: When new technologies become...

For Data Insights Professionals

Blog:Understanding The Changing Needs Of Online Consumers In China, India And Japan

Historically, consumers in Asia Pacific have done far more activities on their mobile phones than in other regions. With the increasing availability of affordable smartphones in the region, mobile...

For Data Insights Professionals

Blog:The Data Digest: Who Uses Location-Based Services?

Location-based social networks (LBSNs), apps that are downloaded on a mobile phone, offer organizations  a possibility of right-time, right-place marketing by connecting people and nearby points...

For Data Insights Professionals

Blog:The Data Digest: Consumers Show Interest In Tablet PCs

The iPad has been a huge hit with consumers: Only a couple of months after the launch, Forrester’s Technographics data shows that 1.3%, or 2.5 million, US online consumers report that they...

For Data Insights Professionals

Blog:What The Age Of The Customer Means For Market Insights Professionals

Today my colleague Josh Bernoff  is publishing a report that shows how we’re about to enter a new era, called 'The Competitive Strategy In The Age Of The Customer'. This report is...

For Customer Insights Professionals

Report:Predictions 2012: What Will Happen In Market Research

Market Insights Professionals' Agenda Topics For 2012 Include Emerging Methods, Insights Delivery, And Collaboration

The market research profession has gone through significant change in the past few years, and Forrester predicts that more is yet to come. In fact, market insights professionals will face some...

• Downloads: 661

For Data Insights Professionals

Blog:The Data Digest: Uptake Of Home Networks In Europe

With the adoption of more and more devices that can connect to Wi-Fi, it’s interesting to understand the uptake of home networks. Forrester's Technographics® data shows that 30% of...

For Data Insights Professionals

Blog:The Data Digest: Profiling Digital Dads

One of the responsibilities of my role includes analyzing data in complex ways to help our clients understand how their target groups behave and if there are more relevant ways to segment them based...