Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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Past 12 months (1)
Past 18 months (1)

Methodology

Consumer Technographics (1)

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Industry

Consumer Electronics & Technology (1)

Region

Europe (4)
North America (1)

6 results in Everything

Jonathan Browne
Interactive Marketing Strategy and Process

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Report:Next-Generation Interactive Design Calls For Agencies That Collaborate Well
Demand Collaboration Best Practices From Your Interactive Design Agencies
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The pressures to roll out consistent experiences across multiple touchpoints, deliver compelling next-generation experiences in digital channels, and stay ahead of the curve of emerging technology...
- Downloads: 356
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Report:Persona Best Practices Of UK Interactive Agencies
Forrester Applies Its Evaluation Methodology To Personas Provided By Nine UK Interactive Agencies
Jonathan BrowneSeptember 16, 2010
Forrester applied its persona evaluation criteria to reference personas provided by nine interactive agencies in the UK for the recent Forrester Wave™. Most of the personas showed some room for...
- Downloads: 510
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Report:Where To Find Help For Interactive Design Projects In Europe, 2011
European Interactive Agencies Report Their Capacity, Budget, And Industry Capabilities
Jonathan BrowneJune 16, 2011
Companies seeking agency partners in Europe find it challenging to identify the best agencies to meet their needs. To kick-start the vendor selection process, Forrester gathered self-reported data...
- Downloads: 216
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Charts & Figures:US Consumers Are Rapidly Adopting Mobile Services
Ensure Personas Accurately Reflect Customers' New Behaviors And Technologies
Jonathan BrowneAugust 15, 2011
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Report:Web Design Best Practices From UK Interactive Agencies
Jonathan BrowneSeptember 30, 2010
Forrester applied its Web Site User Experience Review methodology to 18 sites provided by nine interactive agencies in the UK. While agencies struggled with usability, a number of best practices...
- Downloads: 397
For Customer Experience Professionals
Report:Personas Require Regular Updates
Ensure Personas Accurately Reflect Customers' New Behaviors And Technologies
Jonathan BrowneAugust 15, 2011
Personas are ideal tools to guide the design of products, channels, and messaging, but companies are concerned that they fail to keep track of evolving behaviors. Although customers' psychographics...
- Downloads: 444
For Customer Experience Professionals
Client Inquiry:What Is Forrester's View On Applying Consumer Decision Journey Maps To Marketing?
Jonathan BrowneJune 22, 2012
What is Forrester's point of view on applying consumer decision journey learning to marketing, in particular media planning?

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Methodology

Topics

Industry

Region

For Customer Experience Professionals

Report:Next-Generation Interactive Design Calls For Agencies That Collaborate Well

For Customer Experience Professionals

Report:Persona Best Practices Of UK Interactive Agencies

For Customer Experience Professionals

Report:Where To Find Help For Interactive Design Projects In Europe, 2011

For Customer Experience Professionals

Charts & Figures:US Consumers Are Rapidly Adopting Mobile Services

For Customer Experience Professionals

Report:Web Design Best Practices From UK Interactive Agencies

For Customer Experience Professionals

Report:Personas Require Regular Updates

For Customer Experience Professionals

Client Inquiry:What Is Forrester's View On Applying Consumer Decision Journey Maps To Marketing?

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