About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.
Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.
Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.
Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.
Fast-Growing Market Gives Buyers Lots Of Choices But Also Tradeoffs
The emerging mobility services market creates choices for buyers. Leading organizations are scrambling to create mobile experiences for employees, partners, and customers — both applications...


Software-As-A-Service Still Growing, Taking Over In More Areas Of Technology
Key Criteria And Real-World Success Stories
Business innovation tops the agenda for IT services buyers in 2012, even surpassing cost-cutting as a key priority in some Forrester surveys. But many clients struggle to get business innovation from...
Software-As-A-Service Still Growing, Taking Over In More Areas Of Technology
As software-as-a-service (SaaS) becomes increasingly important to firms' application strategies, sourcing and vendor management (SVM) professionals are taking ownership of the research, purchasing,...
Sourcing Execs Must Drive Successful Vendor Selection, Governance, And Pricing
Forrester's Q2 2010 survey of more than 2,800 IT services buyers across the globe shows that firms are again investing in more strategic initiatives, with IT strategy consulting and systems...
Sourcing executives are increasingly considering SaaS solutions as part of their overall technology vendor landscape. Are these technologies disruptive to sourcing? To answer that question, Forrester...
Analysis Of 13 Global Leaders' Capabilities And How They Stack Up
Enterprise mobility is booming; organizations must connect with employees, customers, and partners in new ways and across new devices and applications. But many organizations don't know how to move...

Forrester recently surveyed more than 1,000 firms across North America and Europe to better understand software-as-a-service (SaaS) adoption and the business drivers for SaaS usage. We found that...
How Companies Are Preparing For The Unstoppable As-A-Service Offerings
Developing a centralized software-as-a-service (SaaS) strategy has become a bigger priority for sourcing and vendor management professionals over the past year. Firms are not only expanding their...

New Models Better Align BI Services Buyers And Sellers
Business intelligence (BI) is high on the list of technology investments as organizations try to make informed decisions with the growing masses of data available to them. But several significant...

Analysis Of Resourcing Models Across 186 SAP Customers
Forrester clients investing in SAP solutions frequently ask us questions about how many resources they should expect to need for SAP projects and ongoing SAP support. These SAP shops want to know how...
A Total Economic Impact™ Analysis Uncovers Long-Term Value In Cloud Apps
Cloud applications continue to gain momentum in enterprise applications as buyers are attracted to fast deployment speeds, low upfront costs, and ongoing flexibility to scale up or down as needs...
Findings From Our Recent Study Of 186 SAP Clients Using Third-Party SIs
Forrester surveyed 186 SAP services client references and found that overall satisfaction and perception of pricing transparency rated high — but numerous gaps exist. Key areas that sourcing...
Findings From 42 Firms That Leveraged Third-Party Help In SaaS
Forrester recently surveyed 42 clients that are using third-party systems integration support for rollout of software-as-a-service (SaaS) solutions such as salesforce.com, Workday, and Google Apps....
The 12 Market Leaders That Deserve To Be On Most Shortlists
In the past few years, the business intelligence (BI) services market has evolved significantly: advisory and management consulting firms have beefed up their implementation capabilities, while...
