Forrester

For Marketing Leadership Professionals

Tool:Mobile Technographics: Understanding The Connected Consumer

For Marketing Leadership Professionals

Blog:Nokia Launches “HERE” To Build Brand Equity Beyond Mobile Phones

  “HERE” is the name of Nokia’s new brand. Unlike Ovi a couple of years ago, this brand will speak for itself. This is all about interaction with places around you, about...

For Marketing Leadership Professionals

Report:Product Strategists At Telcos Shouldn't Obsess About "Bit Pipe Syndrome"

More Innovation Is Needed, But Fundamental Connectivity Remains A Valuable Service

Product strategists in various industries tend to dismiss telcos' role in service innovation, focusing instead on disruptors such as Google and Apple. It is true that new entrants and over-the-top...

• Downloads: 594

For Marketing Leadership Professionals

Blog:iPhone 5: High Expectations, NFC, And Consumer Experiences

A year ago, we stated that despite being only an incremental improvement to the iPhone 4, the iPhone 4S would maintain Apple’s leadership in the high-end smartphone battle. A lot has changed in...

For Marketing Leadership Professionals

Tool:. . . But Weekly Usage Of Mobile Services Is Taking Off Among Other Groups

For Marketing Leadership Professionals

Report:Google Wallet Is Not About Mobile Payments

Google's statement that mobile payments are just getting started is correct. Its announcement on May 26, 2011, was another early salvo in what will be a long and hard-fought battle to change...

• Downloads: 1237

For Marketing Leadership Professionals

Report:Gambling: Bet On Mobile Products And Services

After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

• Downloads: 561

For Marketing Leadership Professionals

Tool:Key Characteristics Of The Various Mobile Technographics Profiles

For Marketing Leadership Professionals

Tool:In An Era Of Mobile Saturation, You Must Profile Your Key Target Audiences

For Marketing Leadership Professionals

Report:iPhone 4S Cements Apple's Product Strategy Leadership Position

Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty

Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched...

• Downloads: 372

For Marketing Leadership Professionals

Blog:2013 Mobile Trends For Marketers

In advance of Mobile World Congress, I revisited our 2012 mobile trends predictions with my colleague Julie Ask and we found that all of them are still evolving and relevant in 2013. The trends...

For Marketing Leadership Professionals

Tool:Anticipate Future Trends To Build Your Mobile Road Map

For Marketing Leadership Professionals

Blog:Telecom Trends: Life For European Carriers Will Not Get Any Easier In 2013

At the beginning of this year, I took the time to sit down with my colleague Dan Bieler, principal analyst on Forrester's Business Technology Futures team and a specialist in the telecom space,...

For Marketing Leadership Professionals

Report:2013 Mobile Trends For Marketers

Multiyear Strategies And Larger Investments Define This Year

With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

• Downloads: 949
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For Consumer Product Strategy Professionals

Tool:Forrester's Mobile Maturity Model Benchmark Results

For Marketing Leadership Professionals

Report:Mobile Location Becomes Invisible

No Longer A Service, Location Will Be Embedded In Mobile Products

eBay's recent acquisition of Where and Groupon's acquisition of Whrrl show how two Internet pure players looking to develop mobile transactions plan to integrate new location-based features into...

• Downloads: 648

For Marketing Leadership Professionals

Tool:Despite Growing Consumer Awareness, A Minority Of Consumers Download Applications

For Marketing Leadership Professionals

Blog:Product Strategists Should See NFC As Much More Than Contactless Payments

A year ago, Forrester stated that 2011 would — finally — be the year that Near Field Communications (NFC) began to matter. We predicted that dozens of millions of NFC devices would ship...

For Marketing Leadership Professionals

Report:The Mobile Application Life Cycle

Refine Your App Strategy In Anticipation Of The Second Wave

The Apple App Store and Google Play have recently passed the threshold of 40 billion cumulative apps downloaded. The smartphone boom is driving exploding usage of mobile apps across the globe....

• Downloads: 1224
• Comments: 3
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For Marketing Leadership Professionals

Blog:2012 Mobile Trends And What They Mean For Product Strategists

When revisiting our 2011 mobile trends, Julie Ask and I concluded that many, if not all, of them were still evolving and relevant. We have placed the main new trends for 2012 into four...

For Marketing Leadership Professionals

Tool:Some 70% Of Companies Plan To Increase Their Mobile Budgets In 2011

For Marketing Leadership Professionals

Report:Western European Mobile Forecast, 2011 To 2016

Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile

The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016. To...

• Downloads: 1065
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For Marketing Leadership Professionals

Tool:Ninety-Six Percent Of European 16- To 24-Year-Olds Do Not Own An iPhone

For Marketing Leadership Professionals

Report:UK Telecom Operators Join Forces To Fight Market Disruption

Product Strategists Should Employ Joint Ventures To Avoid Irrelevance

On June 16, 2011, the main UK telecom operators — Everything Everywhere, Telefónica UK, and Vodafone — announced they would form a mobile marketing and payments joint venture. This...

• Downloads: 304

For Marketing Leadership Professionals

Report:Best Practices: How To Implement A Mobile Product And Service Road Map

After jumping on the iPhone and Android app bandwagons, some global brands are beginning to realize that participating in the fragmented world of mobile comes at a high cost. Mixing the right mobile...

• Downloads: 605
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