Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

2 results in Everything

  • Eve Maler
  • Marketing Organization & Culture
  • For Security & Risk Professionals

    Report:Work With Marketing Pros To Prevent Breaches

    How To Protect Your Email Data

    In facing security woes such as the Epsilon breach, email marketing professionals have received a wake-up call: Security failures can cost a lot — not just a lot of money but also goodwill with...

    • Downloads: 178
  • For Security & Risk Professionals

    Report:Apply Identity And Access Management Techniques To Consumer Data

    Personal Identity Management

    Customer intelligence (CI) professionals face increasing pressure to give consumers greater control over the data that organizations collect about them. Forrester has published a report predicting...

    • Downloads: 348