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Blog:Agile Commerce: Know It When You See It

  Here at Forrester, we’ve been evangelizing the concept of agile commerce for a while now, and we are working on a stream of research building on the concept and digging into exactly how...

For eBusiness & Channel Strategy Professionals

Blog:How Agile Are You Feeling?

  Here at Forrester we’ve spend a lot of time this year evangelizing a new approach to multichannel commerce – one that we call agile commerce. The fundamentals are outlined here in...

For eBusiness & Channel Strategy Professionals

Blog:Is Anyone In The UK Actually Using QR Codes?

Intrigued by a lot of what I’ve been reading recently, I’ve started looking for evidence of QR codes transforming how shoppers are interacting with retailers. The thing is all the...

For eBusiness & Channel Strategy Professionals

Report:European eBusiness Executives Take A Cautious Approach To Daily Deals

Brand And Margin Protection Inhibit Adoption, But Other Approaches Are Emerging

Skepticism is the watchword across Europe as eBusiness executives consider engaging with daily deals sites such as Groupon and Living Social. Concerns about brand damage and sales cannibalization are...

• Downloads: 154

For eBusiness & Channel Strategy Professionals

Blog:ePrivacy Legislation Gets (Marginally) Clearer

  The  May 26th UK deadline for compliance to the EU ePrivacy Directive has come and gone. The result? Confusion among eBusiness executives. Some action. Some sites are informing us of what...

For eBusiness & Channel Strategy Professionals

Blog:Ever Buy Your Cornflakes Online? If You Live In The UK You Might.

Following my blog post from a couple of weeks ago where I wrote about the need to take a local approach in Europe, I’d like to take a few minutes to say something about the first of our...

For eBusiness & Channel Strategy Professionals

Report:Selecting Tools That Enable Agility

Tools And Technology: The Agile Commerce Playbook

The way we think of eBusiness technology has fundamentally changed. We are no longer selecting a set of platforms and technologies to launch a site; we are now selecting technologies that can support...

• Downloads: 1137

For eBusiness & Channel Strategy Professionals

Report:Case Study: How Marks And Spencer Uses Online Video To Boost eCommerce

Online video is a success story. Next to the usage of social networking sites, watching online videos is one of the most used social media tools. Many companies have wondered how they can tap into...

• Downloads: 542

For eBusiness & Channel Strategy Professionals

Report:Defining New Metrics For The Agile Business

Benchmarks: The eBusiness Digital Transformation Playbook

Agile commerce has broken traditional metrics. Key performance indicators (KPIs) that measure the success of a single touchpoint fail to inform eBusiness executives of the impact of consumer...

• Downloads: 336

For eBusiness & Channel Strategy Professionals

Report:Driving Agile Commerce Transformation

Continuous Improvement: The Agile Commerce Playbook

Organizations face a number of roadblocks to executing on an agile commerce vision. Legacy technology, siloed KPIs, and a lack of understanding of how customers really use emerging touchpoints can...

• Downloads: 344

For eBusiness & Channel Strategy Professionals

Blog:Agile Commerce Is For Life, Not Just For Christmas

  EBay is now the latest entrant into the field of retail experimenters that are trialing the concept of a “virtual store.”  EBay joins Occado and Tesco in embracing the...

For eBusiness & Channel Strategy Professionals

Report:EU Mobile Commerce Forecast, 2012 To 2017

Mobile eCommerce revenues across Europe will rise from €1.7 billion in 2011 to €19.2 billion in 2017, reaching 6.8% of total web sales. Simple, easy to merchandise categories such as...

• Downloads: 732
• Comments: 3

For eBusiness & Channel Strategy Professionals

Report:Why The EU ePrivacy Law Will Not Kill eCommerce

Privacy Laws Force Rich Dialogue With Customers

In May 2011, the EU ePrivacy Directive came into effect across Europe. This directive has met with a mixed response at a national level, with some countries jumping to hit the deadline, some stalling...

• Downloads: 206

For eBusiness & Channel Strategy Professionals

Report:European Online Retail: Adopt A Local Approach

A Solid Understanding Of Customer Expectations And A Localization And Differentiation Strategy Are The Keys To Success Across Europe.

Despite some commonality in currency and legislation, there are some notable differences in customer shopping behavior and market trends across the various European online retail markets. eBusiness...

• Downloads: 884

For eBusiness & Channel Strategy Professionals

Blog:Burberry's Digitally Enabled Store Is Seductive, But Is It Really "Agile Commerce"?

There are a few firms that I regularly point to as agile commerce exemplars, and one of them is Burberry. This always makes me smile because being from the north of England and growing up in a...

Client Inquiry:What Are Customer Expectations Around Customization Of Packing Slips By Ship Country?

There is discussion in my company around returns forms (packing slips) — we will be shipping out orders from five different websites (five different brands). There is discussion about having...

For eBusiness & Channel Strategy Professionals

Blog:Marks And Spencer's "Plan A" Doesn't Specifically Mean "Agile." But It Could.

 I’m constantly searching for great examples of agile commerce practitioners. These are hard to find, and it’s rare to come across any one organization that exemplifies everything...

For eBusiness & Channel Strategy Professionals

Report:German Online Retail Overview, 2011

Despite A Thriving Online Market, Multichannel Retail Is Still An Untapped Opportunity For German Retailers

The German online retail market is the second largest in Europe. Amazon.de and eBay are dominant forces, with major German consumer brands selling through those sites, and others following suit...

• Downloads: 658
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For eBusiness & Channel Strategy Professionals

Blog:Don't Believe The Hype: 5 Trends to Watch (and 5 to Ignore) for On-line Retail in 2012

  Every year at Forrester we take a look ahead at the driving forces behind online retail and make some predictions about how we think things will evolve and we try and identify the key trends...

For eBusiness & Channel Strategy Professionals

Report:Developing An Agile Business

Executive Overview: The Agile Commerce Playbook

Consumer behavior is changing. Customers are becoming increasingly connected and adopting growing numbers of touchpoints as they discover, explore, buy, and engage with brands and products. And...

• Downloads: 536

For eBusiness & Channel Strategy Professionals

Blog:What does the arrival of the Chief Digital Officer mean to the eBusiness team?

I’ve been thinking, talking to clients, and reading a lot recently about the rise of the Chief Digital Officer. Most of my recent research has been concerning the shift we are seeing in leading...

For eBusiness & Channel Strategy Professionals

Report:French Online Retail Overview, 2012

French Online Retail Is On The Brink Of A Multichannel Revolution

France is the third largest online retail market in Europe; although it will continue to mature and grow at a pace outstripping overall retail growth, there are significant changes in store for...

• Downloads: 524
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For eBusiness & Channel Strategy Professionals

Report:The Building Blocks Of Agile Commerce

Road Map: The Agile Commerce Playbook

Developing a vision and building a strategic plan are vital first steps on the road to agile commerce. But once your CEO says "yes," what next? Getting ready for action and taking the first concrete...

• Downloads: 78

For eBusiness & Channel Strategy Professionals

Blog:European Online Retail : Adopt A Local Approach

I have a great interest in history. I always have. I grew up in the North of England very close to Hadrian’s Wall. In fact, the remains of the Vallum (the defensive ditch dug behind the wall to...

For eBusiness & Channel Strategy Professionals

Blog:Thinking of launching a daily deal? Just hold that thought and read this first...

In November 2011 Sucharita Mulpuru published a very well read Forrester research document entitled “The Myths and Truths About Daily Deals”. In this document she led with the...