Forrester

For eBusiness & Channel Strategy Professionals

Report:European eBusiness Executives Take A Cautious Approach To Daily Deals

Brand And Margin Protection Inhibit Adoption, But Other Approaches Are Emerging

Skepticism is the watchword across Europe as eBusiness executives consider engaging with daily deals sites such as Groupon and Living Social. Concerns about brand damage and sales cannibalization are...

• Downloads: 157

For eBusiness & Channel Strategy Professionals

Report:French Online Retail Overview, 2012

French Online Retail Is On The Brink Of A Multichannel Revolution

France is the third largest online retail market in Europe; although it will continue to mature and grow at a pace outstripping overall retail growth, there are significant changes in store for...

• Downloads: 533
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For eBusiness & Channel Strategy Professionals

Report:Managing The Cross-Touchpoint Customer Journey

Processes: The Agile Commerce Playbook

Today's consumer engages through a variety of touchpoints, yet many brands struggle to deliver cross-touchpoint experiences. Too many firms focus on each touchpoint in isolation and fail to enable...

• Downloads: 1173
• Comments: 2
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For eBusiness & Channel Strategy Professionals

Report:Building The Agile Organization

Organization: The Agile Commerce Playbook

eBusiness leaders face an increasing number of organizational challenges. Delivering compelling cross-touchpoint customer experiences demands cross-functional collaboration and fundamentally new ways...

• Downloads: 514
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For eBusiness & Channel Strategy Professionals

Report:Four Steps To Your Agile Future

Strategic Plan: The Agile Commerce Playbook

Today's multichannel company faces enormous pressure to adapt to changing customer expectations and emerging competitive threats. Legacy channel-centric approaches and siloed organizations can no...

• Downloads: 345

For eBusiness & Channel Strategy Professionals

Report:The UK Online Retail Overview, 2011

As UK Shoppers Embrace Emerging Touchpoints, Some Notable Retailers Are Ahead Of The Field When It Comes To Adapting

The UK online retail market is the largest and most mature in Europe, but an almost daily stream of innovation is making things steadily more complex and chaotic. In a market led predominantly by...

• Downloads: 1073

For eBusiness & Channel Strategy Professionals

Report:Case Study: How Marks And Spencer Uses Online Video To Boost eCommerce

Online video is a success story. Next to the usage of social networking sites, watching online videos is one of the most used social media tools. Many companies have wondered how they can tap into...

• Downloads: 556

For eBusiness & Channel Strategy Professionals

Report:Developing An Agile Business

Executive Overview: The Agile Commerce Playbook

Consumer behavior is changing. Customers are becoming increasingly connected and adopting growing numbers of touchpoints as they discover, explore, buy, and engage with brands and products. And...

• Downloads: 566

For eBusiness & Channel Strategy Professionals

Report:European Online Retail: Adopt A Local Approach

A Solid Understanding Of Customer Expectations And A Localization And Differentiation Strategy Are The Keys To Success Across Europe.

Despite some commonality in currency and legislation, there are some notable differences in customer shopping behavior and market trends across the various European online retail markets. eBusiness...

• Downloads: 893

For eBusiness & Channel Strategy Professionals

Report:Powering The Agile Store

Bringing The Best Of Digital Into The Physical Environment To Empower Customers And Associates Alike

Digital technology is poised to transform the retail experience. As many retailers struggle to maintain costly store estates, eBusiness executives have an opportunity to play a leading role in...

• Downloads: 142

For eBusiness & Channel Strategy Professionals

Report:Why The EU ePrivacy Law Will Not Kill eCommerce

Privacy Laws Force Rich Dialogue With Customers

In May 2011, the EU ePrivacy Directive came into effect across Europe. This directive has met with a mixed response at a national level, with some countries jumping to hit the deadline, some stalling...

• Downloads: 208

For eBusiness & Channel Strategy Professionals

Report:2013 eBusiness Organizational Trends

eBusiness Professionals Believe Teams Should Integrate With Their Organizations

As digital channels and strategies grow in importance across firms and become increasingly vital to the success of the company as a whole, eBusiness teams see their responsibilities, budgets, and...

• Downloads: 275
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For eBusiness & Channel Strategy Professionals

Report:Agile Commerce: Know It When You See It

Landscape: The Agile Commerce Playbook

Executing on the agile commerce imperative is not easy. It requires a paradigm shift in how organizations think about and go to market now and in the future. While examples of companies that have...

• Downloads: 419
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For eBusiness & Channel Strategy Professionals

Report:European Online Retail: Five Trends To Watch In 2013

European eBusiness Executives Must Embrace A Multi-Touchpoint Reality

European retail eBusiness executives face a time of unprecedented change. The range of touchpoints that customers use to discover, explore, buy, and re-engage with brands is growing by the day. New...

• Downloads: 396

For eBusiness & Channel Strategy Professionals

Report:The Building Blocks Of Agile Commerce

Road Map: The Agile Commerce Playbook

Developing a vision and building a strategic plan are vital first steps on the road to agile commerce. But once your CEO says "yes," what next? Getting ready for action and taking the first concrete...

• Downloads: 128

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark: European Consumer Electronics Retailers

Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four Specialist European Consumer Electronics Retailers

Forrester applied its Website Functionality Benchmark evaluation methodology to four European consumer electronics retailers: Best Buy UK, Currys, Darty, and Redcoon. These specialist retailers...

• Downloads: 310

For eBusiness & Channel Strategy Professionals

Report:EU Mobile Commerce Forecast, 2012 To 2017

Mobile eCommerce revenues across Europe will rise from €1.7 billion in 2011 to €19.2 billion in 2017, reaching 6.8% of total web sales. Simple, easy to merchandise categories such as...

• Downloads: 751
• Comments: 3

For eBusiness & Channel Strategy Professionals

Report:Using Online Video To Drive Clicks And Conversion

A Guide To Approaching Or Revitalizing A Retail eCommerce Video Campaign

Shoppers are beginning to use online video to inform their purchases. Although consumer uptake is slow when compared with the wider acceptance of Internet video, online retailers are turning to video...

• Downloads: 993

For eBusiness & Channel Strategy Professionals

Report:German Online Retail Overview, 2011

Despite A Thriving Online Market, Multichannel Retail Is Still An Untapped Opportunity For German Retailers

The German online retail market is the second largest in Europe. Amazon.de and eBay are dominant forces, with major German consumer brands selling through those sites, and others following suit...

• Downloads: 664
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For eBusiness & Channel Strategy Professionals

Report:European Online Christmas Retail Outlook, 2011

This Christmas Season eBusiness Executives Will Turn To A Wider Range Of Touchpoints Than Ever To Engage Bargain-Hungry, Web-Savvy Shoppers

Christmas 2011 will see European shoppers more connected, informed, and web-savvy than ever as they head both online and to the high street to find the perfect gift. With overall retail growth...

• Downloads: 196

For eBusiness & Channel Strategy Professionals

Report:Trends 2013: Staffing And Hiring For eBusiness

Our Annual Benchmark Of eBusiness Team Sizes And Job Functions

In our annual organizational and staffing survey of eBusiness and channel strategy professionals, we find yet again that although eBusiness team sizes are growing, eBusiness professionals feel that...

• Downloads: 200
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For eBusiness & Channel Strategy Professionals

Report:Driving Agile Commerce Transformation

Continuous Improvement: The Agile Commerce Playbook

Organizations face a number of roadblocks to executing on an agile commerce vision. Legacy technology, siloed KPIs, and a lack of understanding of how customers really use emerging touchpoints can...

• Downloads: 362

For eBusiness & Channel Strategy Professionals

Report:The Luxury Retailer's Guide To Agile Commerce

A new breed of luxury goods online shopper has arrived that is young, tech-savvy, Internet-aware, mobile-enabled, and embracing tablets fast. This new breed of global consumer is keen to find fresh...

• Downloads: 324

For eBusiness & Channel Strategy Professionals

Report:European Online Retail: Five Trends To Watch In 2012

European eBusiness Executives Strive To Give Their Customers Choice And Flexibility Across The Purchase Journey

European shoppers are becoming increasingly web-savvy and are turning to a wider range of touchpoints as they research and buy products online and offline. In response, eBusiness executives across...

• Downloads: 813

For eBusiness & Channel Strategy Professionals

Report:Defining New Metrics For The Agile Business

Benchmarks: The eBusiness Digital Transformation Playbook

Agile commerce has broken traditional metrics. Key performance indicators (KPIs) that measure the success of a single touchpoint fail to inform eBusiness executives of the impact of consumer...

• Downloads: 361