Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (18)

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Date Range

Role

Marketing Leadership (13)
eBusiness & Channel Strategy (3)

Topics

eCommerce (8)
IT Infrastructure & Operations (5)
Telecommunication Services (4)
Enterprise Mobility (2)
Interactive Marketing Strategy and Process (2)
See all Topics
All Topics
- eCommerce (8)
- Enterprise Mobility (2)
- Interactive Marketing Strategy and Process (2)
- IT Infrastructure & Operations (5)
- Media Mix (2)
- Technology Product Strategies (2)
- Telecommunication Services (4)

Industry

Region

North America (10)
Europe (9)
Africa (2)
Asia Pacific (2)
Latin America (2)
See all Regions
All Regions
- Africa (2)
- Asia Pacific (2)
- Europe (9)
- Latin America (2)
- Middle East (2)
- North America (10)

Vendor

Apple (1)
Google (1)
Microsoft (1)

18 results in Everything

Michael O'Grady

For Marketing Leadership Professionals
Report:Forrester Research Online Paid Content Forecast, 2012 To 2017 (EU-7)
ForecastView Spreadsheet
Michael O'GradyOctober 15, 2012
Includes audience, buyers, and revenues for online content, including news, video, games, and music for the EU-7. Regional data and individual data for France, Germany, Italy, the...
- Downloads: 3
For Marketing Leadership Professionals
Report:Forrester Research Mobile Advertising Display And Search Forecast, 2012 To 2017 (US)
ForecastView Spreadsheet
Michael O'GradyOctober 10, 2012
Spending by companies on mobile and tablet marketing segmented by display and search. Includes data on mobile Internet users and spending by company size. Includes data dating back to 2005...
- Downloads: 8
For Marketing Leadership Professionals
Report:Forrester Research eReader Adoption Forecast, 2011 To 2016 (US)
ForecastView Spreadsheet
Michael O'GradyJanuary 04, 2012
Dedicated eReader device unit sales, users by demography, and installed base, with eBook and physical book spending. Includes historical data going back to 2008 plus a five-year forecast.
- Downloads: 5
For Marketing Leadership Professionals
Report:Forrester Research Online Paid Content Forecast, 2012 To 2017 (US)
ForecastView Spreadsheet
Michael O'GradyJuly 10, 2012
Includes audience, buyers, and revenues for online content, including news, business and finance, sports, games, video, and music for the US. Includes historical data going back to 2009...
- Downloads: 3
For Marketing Leadership Professionals
Report:Forrester Research Tablet And eReader Forecast, 2012 To 2017 (US)
ForecastView Spreadsheet
Michael O'GradyJanuary 30, 2013
Sales and installed base for tablet and eReader devices as well as book market spending. Breaks out installed base of consumer- and business-owned tablets and new and replacement tablet sales. Also...
- Downloads: 4
For eBusiness & Channel Strategy Professionals
Report:Forrester Research Mobile Commerce Forecast, 2012 To 2017 (EU-7)
ForecastView Spreadsheet
Michael O'GradyJuly 10, 2012
Includes mobile commerce buyers and revenue segmented by retail sales, travel, daily deals, and gaming app downloads. Country level detail for France, Germany, Italy, Netherlands,...
- Downloads: 7
For Marketing Leadership Professionals
Report:Forrester Research Connected Devices Forecast, 2011 To 2016 (US)
ForecastView Spreadsheet
Michael O'GradyOctober 31, 2011
Adoption, ownership, and life cycle for Blu-ray Disc players, console game devices, and HDTVs. Contains data for each device on connectable and connected households. Includes historical data going...
- Downloads: 5
For Marketing Leadership Professionals
Report:Forrester Research World eReader And eBook Forecast, 2012 To 2017 (Global)
ForecastView Spreadsheet
Michael O'GradyJanuary 16, 2013
Global sales and installed base of eReader devices in 53 countries. Also includes total book (physical and digital) and eBook spending for each country. Includes historical data back to 2010 plus a...
- Downloads: 1
For eBusiness & Channel Strategy Professionals
Report:Forrester Research Online Retail Forecast, 2012 To 2017 (Western Europe)
ForecastView Spreadsheet
Michael O'GradyMarch 25, 2013
Online retail spending by 22 retail categories for each of the 17 Western European countries. Includes online retail sales as a percent of total retail sales. Also includes online buyers, online...
- Downloads: 4
For Marketing Leadership Professionals
Report:Forrester Research Pay TV Forecast, 2011 To 2016 (US)
ForecastView Spreadsheet
Michael O'GradyDecember 29, 2011
TV households by subscription service and digital TV households with DVR households by service. Includes historical data going back to 2000 plus a five-year forecast.
- Downloads: 8
For Consumer Product Strategy Professionals
Report:Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (US)
ForecastView Spreadsheet
Michael O'GradyApril 30, 2012
Details the market size and analyzes the key drivers behind the growth in digital games, music, and video spend on mobile and tablet devices. The forecast breaks down consumer behavior of mobile...
- Downloads: 4
For eBusiness & Channel Strategy Professionals
Report:Forrester Research Online Travel Forecast, 2012 To 2017 (EU-7)
ForecastView Spreadsheet
Michael O'GradyAugust 13, 2012
Total and online travel spending for unmanaged business and leisure travel. Travel spending is segmented by air, rail, hotel, and car hire. Includes regional and individual country data for...
- Downloads: 2
For Marketing Leadership Professionals
Report:Forrester Research Mobile Advertising Forecast, 2013 To 2018 (US)
ForecastView Spreadsheet
Michael O'GradyMay 02, 2013
Spending by companies on mobile and tablet marketing segmented by display, search, and social. Includes data on mobile Internet users and spending by company size as well as mobile video...
- Downloads: 2
For Marketing Leadership Professionals
Report:Forrester Research World Tablet Adoption Forecast, 2012 To 2017 (Global)
ForecastView Spreadsheet
Michael O'GradyJanuary 16, 2013
Global sales and installed base for tablet devices in 53 countries. Breaks out installed base of consumer- and business-owned tablets by country and new and replacement tablet sales. Also...
- Downloads: 1
For Marketing Leadership Professionals
Report:Forrester Research Tablet And eReader Forecast, 2012 To 2017 (Western Europe)
ForecastView Spreadsheet
Michael O'GradyFebruary 08, 2013
Sales and installed base for tablet and eReader devices as well as book market spending for 16 Western European countries. Breaks out installed base of consumer- and business-owned tablets by country...
- Downloads: 3
For Marketing Leadership Professionals
Report:Forrester Research Mobile Adoption And Sales Forecast, 2012 To 2017 (US)
ForecastView Spreadsheet
Michael O'GradyFebruary 13, 2012
Total mobile subscribers and subscriptions including prepaid subscriptions. Installed base and sales of mobile handsets segmented by speed (2.5G, 3G, and 4G/LTE) and feature set (basic devices,...
- Downloads: 7
For Consumer Product Strategy Professionals
Report:Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (EU-7)
ForecastView Spreadsheet
Michael O'GradyMay 07, 2012
Details the market size and analyzes the key drivers behind the growth in digital games, music, and video spend on mobile and tablet devices. The forecast breaks down consumer behavior of mobile...
- Downloads: 2
For Marketing Leadership Professionals
Report:Forrester Research Mobile Adoption Forecast, 2011 To 2016 (Western Europe)
ForecastView Spreadsheet
Michael O'GradyOctober 14, 2011
Total mobile subscribers, total handsets, and mobile Internet users. Includes installed base of mobile handsets by technology (2.5G, 3G, and 4G/LTE) and phone type (smartphone, quick messaging, and...
- Downloads: 1

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CLIP THIS FLOOW

Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Role

Topics

All Topics

Industry

Region

All Regions

Vendor

For Marketing Leadership Professionals

Report:Forrester Research Online Paid Content Forecast, 2012 To 2017 (EU-7)

For Marketing Leadership Professionals

Report:Forrester Research Mobile Advertising Display And Search Forecast, 2012 To 2017 (US)

For Marketing Leadership Professionals

Report:Forrester Research eReader Adoption Forecast, 2011 To 2016 (US)

For Marketing Leadership Professionals

Report:Forrester Research Online Paid Content Forecast, 2012 To 2017 (US)

For Marketing Leadership Professionals

Report:Forrester Research Tablet And eReader Forecast, 2012 To 2017 (US)

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Mobile Commerce Forecast, 2012 To 2017 (EU-7)

For Marketing Leadership Professionals

Report:Forrester Research Connected Devices Forecast, 2011 To 2016 (US)

For Marketing Leadership Professionals

Report:Forrester Research World eReader And eBook Forecast, 2012 To 2017 (Global)

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Online Retail Forecast, 2012 To 2017 (Western Europe)

For Marketing Leadership Professionals

Report:Forrester Research Pay TV Forecast, 2011 To 2016 (US)

For Consumer Product Strategy Professionals

Report:Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (US)

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Online Travel Forecast, 2012 To 2017 (EU-7)

For Marketing Leadership Professionals

Report:Forrester Research Mobile Advertising Forecast, 2013 To 2018 (US)

For Marketing Leadership Professionals

Report:Forrester Research World Tablet Adoption Forecast, 2012 To 2017 (Global)

For Marketing Leadership Professionals

Report:Forrester Research Tablet And eReader Forecast, 2012 To 2017 (Western Europe)

For Marketing Leadership Professionals

Report:Forrester Research Mobile Adoption And Sales Forecast, 2012 To 2017 (US)

For Consumer Product Strategy Professionals

Report:Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (EU-7)

For Marketing Leadership Professionals

Report:Forrester Research Mobile Adoption Forecast, 2011 To 2016 (Western Europe)

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