Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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169 results in Reports

  • Enterprise Collaboration
  • For CIO Professionals

    Report:Connected Business: A New Style Of Doing Business

    CIOs Need To Prepare For Cultural And Organizational Transformation

    Macro trends in technology and shifting customer behavior are giving rise to the connected business — which is not defined by technology but is rather a new style of doing business. The...

    • Downloads: 378
  • For Infrastructure & Operations Professionals

    Report:Build Your Workforce Computing Strategic Plan

    Strategic Plan: The Workforce Enablement Playbook

    Forrester's survey data shows that 50% of firms say investing in systems to improve engagement with customers and partners is a high or critical priority. And few areas of technology are as...

    • Downloads: 322
  • For CIO Professionals

    Report:Document Collaboration Vendor Landscape

    In 2009, Forrester produced The Forrester Wave™: Collaboration Platform to evaluate a maturing vendor landscape for document collaboration solutions. Since that report, the market has seen...

    • Downloads: 721
  • For CIO Professionals

    Report:Brief: Microsoft Office Crosses The Cloud Rubicon

    The Focus Is On Business Agility, And Here's Why It Matters

    Microsoft used the SharePoint Conference 2014 to forcefully assert that its entire Office portfolio is pivoting to cloud-first development and delivery. Microsoft gave services like Yammer and...

    • Downloads: 193
  • For Customer Experience Professionals

    Report:Case Study: Red Robin Builds An Agile Customer-Centric Culture With Yammer

    The Restaurant Uses Social Tools To Engage Employees And Accelerate Innovations That Customers Crave

    Red Robin Gourmet Burgers, a US restaurant chain, competes in a crowded market where customer tastes change rapidly. As such, the company must build an organization that can quickly change its...

    • Downloads: 102
  • For eBusiness & Channel Strategy Professionals

    Report:Build An Effective Digital Education Program

    Best Practices For Increasing The Digital Savviness Of Your Employees

    eBusiness executives see a lack of digital skills and expertise as one of the critical blockers to digital transformation. In today's fast-moving, complex environment, it's no surprise that many...

    • Downloads: 164
  • For Application Development & Delivery Professionals

    Report:Consolidation And Innovation Transform The HRM Vendor Landscape

    Landscape: The Human Resource Management Playbook

    This report, the landscape component of the human resource management (HRM) playbook, will enable application development and delivery professionals (AD&D pros) and their HR business partners to...

    • Downloads: 1031
  • For CIO Professionals

    Report:Setting The Technology Foundation For Your Social Business And Collaboration Strategy

    Build/Buy Capabilities: The Social Business And Collaboration Playbook

    Many organizations are making a fundamental bet on social business and collaboration to drive knowledge worker effectiveness as a competitive differentiator. The goal of providing an integrated...

    • Downloads: 510
  • For Infrastructure & Operations Professionals

    Report:The CCI Market Is Poised For Growth

    Benchmarks: The Communications And Collaboration Infrastructure Playbook

    This report provides IT infrastructure and operations (I&O) professionals with strategic benchmarks to compare their communications and collaboration infrastructure budgets, priorities, motivations,...

    • Downloads: 137
  • For CIO Professionals

    Report:Benchmarking Technology's Effect On Employee Engagement

    Benchmark: The Workforce Experience Playbook

    We've all seen the headlines: "The Nature Of Business Is Changing!" "Employees Demand Flexibility!" "Younger Workers Want To Use Social Tools!" Business leaders study these trends in an effort to...

    • Downloads: 311
  • For Infrastructure & Operations Professionals

    Report:Use Context To Drive A Seamless UC&C Service Layer

    Vision: The Communications And Collaboration Infrastructure Playbook

    Increasing consumerization of IT and advances in both cloud technologies and deployment models tremendously affect the enterprise not simply on how we communicate but where, when, and on what kind of...

    • Downloads: 320
  • For CIO Professionals

    Report:The Gottas And Gotchas Of Selecting And Deploying A Video Platform

    Lessons Learned From Client Reference Interviews

    Deploying a video publishing platform can be as simple as a credit card transaction if you're just looking for a software-as-a-service (SaaS) solution with turnkey functionality. However, many...

    • Downloads: 199
  • For CIO Professionals

    Report:The Immediate Future Of Enterprise Video

    As online video explodes and employees bring their personal tech experiences to work, Forrester sees an uptick in questions from companies interested in engaging employees with video for corporate...

    • Downloads: 290
  • For Application Development & Delivery Professionals

    Report:Corporate-Sponsored Degree Programs Provide Value But Don't Guarantee Employee Retention

    Corporate higher education degree programs attract new employees. They provide an opportunity to continue working while earning an MBA, a master's degree, or another degree or certification that...

    • Downloads: 94
  • For CIO Professionals

    Report:2016: Google Apps And Office 365

    Content, Mobile Support, And Ecosystems Will Define Success

    Sixty-five percent of software decision-makers tell us they plan to use or already have begun using collaboration software-as-a-service (SaaS). Fueling a lot of this interest is the availability of...

    • Downloads: 576
  • For Application Development & Delivery Professionals

    Report:Energize Your Developers With A Hackathon

    What Enterprise Dev Leaders Need To Know About Hackathons

    The clock is ticking down. A small team — a couple developers and a single designer — huddles around laptops, rushing to put the finishing touches on an application user interface. They...

    • Downloads: 212
  • For CIO Professionals

    Report:Forrsights: The Macro Trends Shaping The Tech Industry This Decade

    Emerging Opportunities And Imperatives For An IT Industry In Transformation

    Rather than quietly maturing into middle age as it enters its seventh decade, the information and communications technology (ICT) industry is continuing to evolve rapidly. The ICT landscape is roiled...

    • Downloads: 1164
  • For Application Development & Delivery Professionals

    Report:Development Landscape: 2013

    Developer Forrsights North America And Europe

    Software development is changing rapidly; firms must use this to their advantage to avoid falling behind. The Forrsights Developer Survey, Q1 2013 shows that mobile development is among the hottest...

    • Downloads: 783
  • For Application Development & Delivery Professionals

    Report:Drive Continuous Improvement With Strong Change Management And Employee Training

    Continuous Improvement: The Human Resource Management Playbook

    In a constantly evolving society, enterprises and their employees continuously struggle to remain both competitive and profitable. Ongoing technological innovations have made it increasingly...

    • Downloads: 510
  • For CIO Professionals

    Report:SharePoint Adoption: Content And Collaboration Is Just The Start

    Driving A SharePoint-Based Information Workplace Will Challenge C&C Pros

    Microsoft SharePoint is poised for broader adoption as an Information Workplace platform. While most use it for content and collaboration (C&C) needs today, the platform's broad, integrated...

    • Downloads: 1482
  • For CIO Professionals

    Report:Social Business And Collaboration Success Hinges On Effective Change Management

    Change Management: The Social Business And Collaboration Playbook

    It's often said, "You can lead a horse to water, but you can't make him drink." Nowhere in the world of enterprise IT is this adage more fitting than in social business and collaboration. For two...

    • Downloads: 582
  • For eBusiness & Channel Strategy Professionals

    Report:Adapting Your eBusiness Strategy For The Era Of Agile Commerce

    To bring eBusiness strategies in line with a vision of agile commerce — where companies serve customers seamlessly across touchpoints — we find that many firms are in the midst of massive...

    • Downloads: 758
  • For CIO Professionals

    Report:Does Your IT Department Support The Needs Of The Mobile Workforce?

    An IT Support Report Card On Employee Mobile, Social, And Collaboration Tools

    In 2016, Forrester projects that 63 million US information workers will telecommute at least part-time. Our recent survey of 4,985 US information workers indicates we're well on our way to hitting...

    • Downloads: 778
  • For Application Development & Delivery Professionals

    Report:Get Ready For BI Change

    Continuous Improvement: The Business Intelligence Playbook

    Market conditions are changing quickly; firms need to make the best possible business decisions at the right time and base them on timely, accurate, and relevant information from business...

    • Downloads: 429
  • For Application Development & Delivery Professionals

    Report:Informal Learning Dominates Corporate And Customer Learning Approaches

    Informal learning — as an individual activity and as an activity in a social setting — is experiencing tremendous growth. This interest is due to three factors: Millennials in the...

    • Downloads: 258