About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.
Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.
Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.
Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.
Serious Games Let Players Try Out Radically New Strategies
For many organizations, the first time they consider using a serious game is when they conclude that familiar methods are not up to the task. The normal rules of the game may not be enough to deal...
Software-As-A-Service Still Growing, Taking Over In More Areas Of Technology
As software-as-a-service (SaaS) becomes increasingly important to firms' application strategies, sourcing and vendor management (SVM) professionals are taking ownership of the research, purchasing,...
They Will Grow Twice As Fast As The Enterprise Application Market
Smart process apps are a new category of application software designed to support business activities that are people-intensive, highly variable, loosely structured, and subject to frequent change....

Why The Validation Process Is Critical To Product Strategy Success
"Ideate" is the first stage in the product development cycle; it's a time when product strategists gather ideas for new and innovative products and services. Before moving on to subsequent phases,...

Future Look: The Social Business And Collaboration Playbook
Free access to and sharing of ideas is the hallmark of the digital age. Today, your customers, partners, and employees can share information to form opinions that can affect your business and, on a...
To bring eBusiness strategies in line with a vision of agile commerce — where companies serve customers seamlessly across touchpoints — we find that many firms are in the midst of massive...
Highly Integrated With A Risk Of Lock-In
Microsoft looks to strike three very familiar chords with the release of Office 2013: mobile, social, and cloud. Each has become table stakes for enterprise software, and in order for Microsoft to...

Microsoft Office SharePoint Server 2007 (MOSS 2007) has lousy metadata capabilities. If tagging content and managing taxonomies in MOSS 2007 are important to you— and they should be —...
The Nine Providers That Matter Most And How They Stack Up
Learning and talent development are closely aligned in the best talent vendor offerings. This area of human resource management (HRM) is fast-growing and innovative in its use of social, cloud, and...

An Empowered Report
Rob Sharpe, Stanley Black & Decker's director of sales training, exemplifies a HERO persona (highly empowered and resourceful operative), described in Forester's book Empowered. Through his efforts...
Governments Are Playing Catch-Up In Terms Of Mobility And Collaboration
North American and European governments are striving for efficiency, openness, and responsiveness as their constituencies increasingly organize and mobilize using social technologies. However,...
Continuous Improvement: The Human Resource Management Playbook
This report, the continuous improvement component of the human resource management (HRM) playbook, will help application development and delivery professionals (AD&D pros), CIOs, and their HR...

Businesses need better productivity tools to equip information workers to be successful. To date, firms have invested in a menagerie of tools — email, instant messaging (IM), voice over...
Smart Full-Service Firms Will Use The Web To Connect Advisors And Clients
Forrester's data shows that more than one in four affluent US investors express interest in online collaborative advice tools such as co-browsing. In fact, the largest segment of affluent investors...
Vendor Strategists Must Overhaul Business Units And Products Aimed At Information Workers
Execs plotting new information and communications technology (ICT) products and services face changing information worker behaviors driven by five innovations that empower users to provision and use...
First-generation enterprise search was not easy to use and produced unsatisfactory results from a usability and relevance standpoint. Today's knowledge workers demand role-specific, contextual search...
The "Social Layer" Ignites The Next Wave Of Social Technology Innovation
Enterprise social technology vendors have begun to actively position their offerings to meet integration requirements, and the term "social layer," which Forrester originally heard from Socialtext...
Strategic Plan: The Social Business And Collaboration Playbook
Social business and collaboration programs can redefine work by changing the way employees connect with each other and the information they need to do their jobs. However, programs fall flat when...

Landscape: The Workforce Enablement Playbook
2012 brought a tectonic shift in worker technology requirements. Many more employees now purchase their own devices, bring them to work, and use them to conduct personal and professional activities...
A Buyer's Guide For Microsoft Office 365, Google Apps For Business, And IBM SmartCloud For Social Business
Over the past two years, Forrester clients have shown great interest in the cloud collaboration and productivity suites Microsoft, Google, and IBM offer: We've fielded more than 150 inquiries on this...
Many people believe that you cannot run distributed Agile projects. The Agile Manifesto itself points to colocation as a key characteristic of Agility. But ThoughtWorks is an Agile systems...
Lessons Learned From Client Reference Interviews
Deploying a video publishing platform can be as simple as a credit card transaction if you're just looking for a software-as-a-service (SaaS) solution with turnkey functionality. However, many...
Putting senior managers in place to lead content and collaboration initiatives for their organizations is a growing imperative. Our ongoing work with Forrester clients indicates that the skills mix...
We've been hearing for years that "this is the year videoconferencing takes off." So how far have we come in resolving the issues that have held back videoconferencing, such as interoperability and...
Continuous Improvement: The CIO's Mobile Engagement Playbook
Red Robin Gourmet Burgers is using iPads and social technology to transform the way team members serve guests and master their jobs. Technology is an essential component, but so is learning and...