Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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85 results in Reports

  • Application Development
  • Past 6 months
  • For Application Development & Delivery Professionals

    Report:Which Public Cloud Platforms Offer The Right Configuration Controls?

    Depth Of Control Matters Most To DevOps But Can Hinder Others

    Developers of modern applications value the agility and abstraction that public cloud platforms provide, but there are vast differences in the degree of control and configurability each platform...

    • Downloads: 264
  • For CIO Professionals

    Report:Brief: Vendors Scramble To Enable Contextual Mobile Moments

    Opening Up Access To Legacy Systems Isn't Enough To Close The Engagement Gap

    The rising expectations of your most valuable customers demand contextual mobile experiences. Delta Air Lines got this right by proactively serving next-step options to customers whose flights were...

    • Downloads: 112
  • For Application Development & Delivery Professionals

    Report:Brief: Mobile Access To Back-End Systems

    The Uses And Limitations Of Screen-Scraping

    Mobile applications are the linchpins of business strategies to attract, retain, and delight customers. Mobile developers, in turn, need access to customer data typically resident in back-end systems...

    • Downloads: 184
  • For Application Development & Delivery Professionals

    Report:Brief: 2014 Mobile Developer Platform Preferences

    Developers Disproportionately Target Android And iOS, With Windows Phone A Credible Third Option

    Android and iOS devices still attract the lion's share of developers because of their broad consumer support and bring-your-own-device (BYOD) adoption by employees. But they aren't the only mobile...

    • Downloads: 112
  • For Enterprise Architecture Professionals

    Report:Brief: IBM Big Data Cloud Services Are A Big Bet

    Try Out IBM's Tools, But Demand More Before You Commit

    On April 28th, IBM made a series of announcements that began bringing together its big data and cloud strategies. As firms plan to meet age-of-the-customer demands for agility and cost effective big...

    • Downloads: 272
  • For Application Development & Delivery Professionals

    Report:Create Your Digital Experience Delivery Strategy

    Strategic Plan: The Digital Experience Delivery Playbook

    Digital customer experience isn't the next big opportunity for application development and delivery (AD&D) professionals; it's here now. Business leaders responsible for marketing, sales, and support...

    • Downloads: 951
  • For Application Development & Delivery Professionals

    Report:Customer-Facing Solutions Are Driving Banking Platform Deals

    Results From The Global Banking Platform Deals Survey 2013

    Changing dynamics in the banking platform market have created new obstacles and opportunities for banks that need a new platform to better serve their customers. Forrester surveyed 29 vendors of...

    • Downloads: 168
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Amps Up Android

    Android L-Preview Links Phones and Tablets To Cars, TVs, And Wearables

    Google I/O is the hottest developer conferences in the world for a reason: Android is the fastest growing and most-used mobile platform. That's not to say that Google is not a web juggernaut, too....

    • Downloads: 87
  • For Customer Experience Professionals

    Report:Brief: How Software Development Insourcing Can Speed Customer Experience Efforts

    Forward-Looking Firms Differentiate By Owning Technology Associated With Vital Customer Processes

    Companies as diverse as Delta Air Lines and Tesla Motors have recently announced plans to develop core business applications internally instead of buying packaged applications. Why? They believe that...

    • Downloads: 82
  • For Application Development & Delivery Professionals

    Report:Accelerating App Development And Delivery To Formula 1 Speeds

    Vision: The Application Development Strategy, Structure, and Sourcing Playbook

    Businesses rely on great applications to attract and engage customers, who increasingly use mobile apps to transact business anywhere at any time, and social technologies that transform individuals...

    • Downloads: 279
  • For Application Development & Delivery Professionals

    Report:Modern Application Delivery Demands A Modern Organization

    Organization: The Modern Application Delivery Playbook

    Competitive position depends on delivering high-value applications quickly to customers. The traditional application delivery approaches fall short, delivering low-quality applications over long...

    • Downloads: 261
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Cloud Services Gather Steam

    New Developer Tools, Big Data Services, And Aggressive Pricing Will Tempt Enterprise Developers

    At last week's I/O developer conference, Google announced a slew of new developer tools, application programming interfaces (APIs), and cloud services that will make it easier for developers to put...

    • Downloads: 169
  • For CIO Professionals

    Report:Executing Enterprise-Versus-Local Decisions

    The Second In A Two-Part Series On Defining And Implementing Shared Services Or Local Capabilities

    All CIOs wrestle with which processes, technologies, organizations, and roles should be consistent across the organization (enterprise) and which should be specific to a business unit or geography...

    • Downloads: 131
  • For Application Development & Delivery Professionals

    Report:Strategic Rightsourcing Application Portfolio Analysis Tool

    This an update to the portfolio analysis tool of the same name originally issued to clients on May 11, 2011. This portfolio analysis tool is based on Forrester's strategic rightsourcing...

    • Downloads: 63
  • For Enterprise Architecture Professionals

    Report:Knowledge Work Pushes The Dynamic Case Management Market

    Vendors Advance Their Design Time And Runtime Features

    There are fewer production workers who perform repetitive tasks. Work is becoming more knowledge-based and much less structured. As a result, the dynamic case management (DCM) market is expanding to...

    • Downloads: 197
  • For CIO Professionals

    Report:CIOs: Structure Your Tech Management Roles To Balance Local And Enterprise Capabilities

    The First In A Two-Part Series On Defining And Implementing Shared Services Or Local Capabilities

    Many CIOs struggle with this question: Which processes, technologies, organizations, and competencies should be common across the organization (i.e., enterprise), and which should be specific to a...

    • Downloads: 189
  • For Application Development & Delivery Professionals

    Report:Case Study: Old Dutch Foods Masters Employees' Mobile Moments

    A Modern Application Approach Optimizes Manufacturing, Distribution, And Sales

    It's easy for development teams to focus their mobile app development efforts exclusively on meeting customers in their mobile moments. But employees also have mobile moments, and there's just as...

    • Downloads: 17
  • For Application Development & Delivery Professionals

    Report:Overcoming Barriers To Modern Application Delivery

    Assessment: The Modern Application Delivery Playbook

    Increasing expectations from customers and increased competition have raised the stakes for application delivery leaders. Many leaders know they need to improve, but struggle with what to do and...

    • Downloads: 161
  • For Application Development & Delivery Professionals

    Report:Modern Application Delivery Drives Digital Business Success

    Executive Overview: The Modern Application Delivery Playbook

    Application delivery in the modern age no longer plays a supporting role; it is center stage. Business success in the age of the customer means mastering modern application delivery. Speed in...

    • Downloads: 316
  • For Application Development & Delivery Professionals

    Report:Microsoft Ascending

    In First 100 Days, Nadella's Team Shifts To A More Open And Aggressive Posture

    When Microsoft named Satya Nadella the third CEO in its history this past February, we posited 10 questions he needed to answer to ensure Microsoft's future relevance to enterprises. As Nadella's...

    • Downloads: 209
  • For Application Development & Delivery Professionals

    Report:Optimize Your Responsive Website Performance To Overcome Mobile Hurdles

    There is an uncomfortable truth about responsive web design: acceptable performance can be a bear to achieve. Responsive web design (RWD) adds the content, tailored fit, and finish for a broad array...

    • Downloads: 174
  • For Application Development & Delivery Professionals

    Report:From Geek To Enterprise Chic: Open Source Digital Experience Tools Gain Traction

    Open Source Software Applications Move Out Of The Basement And Into The Boardroom To Power Next-Gen Digital Experiences

    Adoption of open source digital experience software, historically driven by grassroots developers, is expanding in part due to commercial vendors, many of whom support free community versions of...

    • Downloads: 136
  • For Application Development & Delivery Professionals

    Report:Canvass Support For Your New Retail Architecture

    Forrester's Retail Reference Architecture Enables Successful Response To Digital Disruption

    Application development and delivery (AD&D) professionals have to engineer differentiating connected consumer experiences from a web of overlapping systems of engagement such as eCommerce, supply...

    • Downloads: 72
  • For Application Development & Delivery Professionals

    Report:Drive Unified Digital Customer Experiences With Better Technology Strategies

    Executive Overview: The Digital Experience Delivery Playbook

    Digital customer experience has become a key business differentiator and application development and delivery (AD&D) leaders of front-office, Web, mobile, and digital development must step up to...

    • Downloads: 1917
  • For Application Development & Delivery Professionals

    Report:Forrester's Business Application Benchmark Self-Assessment Tool

    Application development and delivery professionals should benchmark their application portfolios and governance processes to help their stakeholders understand how investing in applications...

    • Downloads: 21