Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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85 results in Reports

  • Application Development
  • Past 6 months
  • For Application Development & Delivery Professionals

    Report:14 Digital Customer Experience Tools To Engage With Your Customers

    Tools And Technology: The Digital Experience Delivery Playbook

    Software platforms and applications that support digital experiences present challenges to tech buyers, who are discovering a vast and immature market. Application development and delivery (AD&D)...

    • Downloads: 1562
  • For Application Development & Delivery Professionals

    Report:Organize For Mobile Development Success

    Organization: The Mobile App Development Playbook

    Customer expectations are soaring as the mobile mind shift accelerates. In order to meet those expectations, mobile development teams must be capable of releasing high-quality apps multiple times a...

    • Downloads: 368
  • For Application Development & Delivery Professionals

    Report:Brief: Product APIs Create Distinct Customer Value And Opportunity

    There's a dark horse in the race to customer innovation through application programming interfaces (APIs). Through APIs, banks, healthcare firms, telcos, retailers, logistics firms, and many others...

    • Downloads: 141
  • For Application Development & Delivery Professionals

    Report:Brief: Bringing Interoperability To The Internet Of Things

    Experiment Now, Standardize Later

    The buzz around the Internet of Things (IoT) is at fever pitch across the tech community. Many companies that are not traditionally involved in the world of sensors and machine-to-machine (M2M)...

    • Downloads: 198
  • For Infrastructure & Operations Professionals

    Report:Technology Spotlight: End User Behavior Monitoring

    Monitor Internal End User Behavior To Optimize Workforce Productivity

    Rapid consumer technology innovation in smartphones, tablets, mobile applications, and wearables is increasing the hardware and software choices available for business users so that business services...

    • Downloads: 162
  • For Application Development & Delivery Professionals

    Report:Four Essential Digital Experience Governance Practices

    Processes: The Digital Experience Delivery Playbook

    Governance is the dreaded "G word" for many organizations. It paints a picture of archaic rules, ineffective bureaucracy, and outdated processes that stifle innovation. But given the multichannel,...

    • Downloads: 672
  • For Application Development & Delivery Professionals

    Report:Brief: The Device Testing Landscape Is Fertile And Diverse

    Emulators And Real Devices Can Both Play Parts In Mobile Testing

    The rapid pace of mobile development is putting a strain on traditional testing organizations and methodologies. Quality assurance (QA) organizations must leverage modern tooling to meet business...

    • Downloads: 127
  • For Application Development & Delivery Professionals

    Report:Customer-Facing Solutions Are Driving Banking Platform Deals

    Results From The Global Banking Platform Deals Survey 2013

    Changing dynamics in the banking platform market have created new obstacles and opportunities for banks that need a new platform to better serve their customers. Forrester surveyed 29 vendors of...

    • Downloads: 178
  • For Application Development & Delivery Professionals

    Report:IBM Reinforces MobileFirst

    On-Premises Software Converges With Cloud Services

    At two recent customer conferences, IBM showcased the latest rendition of its "MobileFirst" initiative for developers. IBM MobileFirst comprises a set of products, including Worklight, MaaS360,...

    • Downloads: 134
  • For Application Development & Delivery Professionals

    Report:Brick And Mortar Retail Fights Back

    Use Store Inventory To Win, Serve, And Retain Retail Customers

    Consumers have fallen out of love with stores. They can (and do) buy anything they like online, but miss the immediacy of an in-store purchase. Amazon's formidable supply chain investments continue...

    • Downloads: 252
  • For Application Development & Delivery Professionals

    Report:Strategic Rightsourcing Application Portfolio Analysis Tool

    This an update to the portfolio analysis tool of the same name originally issued to clients on May 11, 2011. This portfolio analysis tool is based on Forrester's strategic rightsourcing...

    • Downloads: 64
  • For Application Development & Delivery Professionals

    Report:Create Your Digital Experience Delivery Strategy

    Strategic Plan: The Digital Experience Delivery Playbook

    Digital customer experience isn't the next big opportunity for application development and delivery (AD&D) professionals; it's here now. Business leaders responsible for marketing, sales, and support...

    • Downloads: 967
  • For Application Development & Delivery Professionals

    Report:New Development Platforms Emerge For Customer-Facing Applications

    Firms Choose Low-Code Alternatives For Fast, Continuous, And Test-And-Learn Delivery

    Hand-coding is too slow to develop and deliver many of the applications that companies use to win, serve, and retain customers. Some firms are turning to new, "low-code" application platforms that...

    • Downloads: 356
  • For Enterprise Architecture Professionals

    Report:Quick Take: What The Federal Framework For Health IT Means To Providers' Architecture

    On April 3rd, 2014 The US Food and Drug Administration (FDA), Federal Communications Commission (FCC), and the Office of the National Coordinator for Health Information Technology (ONC) issued the...

    • Downloads: 117
  • For Application Development & Delivery Professionals

    Report:Forrester's 10-Step Methodology For Shortlisting Business Intelligence Vendors

    Tools And Technology: The Business Intelligence Playbook

    Business intelligence (BI) is a runaway locomotive that just keeps picking up more and more speed in terms of enterprise interest, adoption, and spending levels. Technology vendors caught on to this...

    • Downloads: 252
  • For Sourcing & Vendor Management Professionals

    Report:Consider Domestic Sourcing Alternatives For Systems Of Engagement

    Domestic Alternatives Gain Credibility In The Age Of The Customer

    Using offshore resources for delivery of business technology (BT) services has entered a new phase — one in which clients no longer assume that that should send "more" work offshore, but...

    • Downloads: 90
  • For Application Development & Delivery Professionals

    Report:Brief: Software Innovation Requires A Loosely-Coupled Application Architecture

    Amazon.com and its web-native cousins are the envy of many traditional organizations feeling pressure from competitors that innovate more rapidly. What's the critical enabler for rapid software...

    • Downloads: 188
  • For Application Development & Delivery Professionals

    Report:Brief: How TripIt Masters Mobile Moments For Frequent Fliers

    Concur's Travel Organizing App Powerfully Combines Operational Awareness With Mobile Engagement

    Customers' mobile mind shift means they expect service in their immediate context and moment of need. The battle for customers' attention and loyalty will be waged in mobile moments — any time...

    • Downloads: 151
  • For Application Development & Delivery Professionals

    Report:Developing Modern Applications With Agile Outsourcing: Part One

    Best Practices For Successful Partnerships

    Agile development (or simply "Agile") continues to see consistent, strong adoption. However, Forrester survey data shows that only a small percent of firms are outsourcing Agile application...

    • Downloads: 289
  • For Application Development & Delivery Professionals

    Report:Accelerating App Development And Delivery To Formula 1 Speeds

    Vision: The Application Development Strategy, Structure, and Sourcing Playbook

    Businesses rely on great applications to attract and engage customers, who increasingly use mobile apps to transact business anywhere at any time, and social technologies that transform individuals...

    • Downloads: 286
  • For Application Development & Delivery Professionals

    Report:How To Manage APIs For Customer Engagement

    APIs Need More Than API Management

    Application programming interfaces (APIs) are central to any organization's software strategy to win, retain, and serve customers. As a result, development leaders are scrutinizing API management...

    • Downloads: 302
  • For Application Development & Delivery Professionals

    Report:Which Public Cloud Platforms Have The Right Developer Tools And Services?

    Our Guide To The Tools And Services Of 22 Platforms

    There are many mobile and customer-facing apps and built-on public cloud platforms — and more will come as the age of the customer progresses. Customer-facing apps are different: They...

    • Downloads: 363
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Cloud Services Gather Steam

    New Developer Tools, Big Data Services, And Aggressive Pricing Will Tempt Enterprise Developers

    At last week's I/O developer conference, Google announced a slew of new developer tools, application programming interfaces (APIs), and cloud services that will make it easier for developers to put...

    • Downloads: 183
  • For CIO Professionals

    Report:CIOs: Structure Your Tech Management Roles To Balance Local And Enterprise Capabilities

    The First In A Two-Part Series On Defining And Implementing Shared Services Or Local Capabilities

    Many CIOs struggle with this question: Which processes, technologies, organizations, and competencies should be common across the organization (i.e., enterprise), and which should be specific to a...

    • Downloads: 196
  • For Enterprise Architecture Professionals

    Report:Knowledge Work Pushes The Dynamic Case Management Market

    Vendors Advance Their Design Time And Runtime Features

    There are fewer production workers who perform repetitive tasks. Work is becoming more knowledge-based and much less structured. As a result, the dynamic case management (DCM) market is expanding to...

    • Downloads: 207