About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.
Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.
Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.
Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.
eBusiness Professionals Believe Teams Should Integrate With Their Organizations
As digital channels and strategies grow in importance across firms and become increasingly vital to the success of the company as a whole, eBusiness teams see their responsibilities, budgets, and...
Road Map: The CIO's Mobile Engagement Playbook
How do you build a road map for something as fast-moving and disruptive as mobile apps, devices, and projects? Certainly not by letting projects unfold at random as budgets and sponsors appear. To...

How The Top 10 Providers Stack Up In A Newly Divided Market
Demand for business agility fuels adoption of Agile development techniques that can deliver differentiating business technology (BT) solutions within accelerated time frames. Agile development...

From Technology Foundations To Business Outcomes
Forrester sees six important trends unfolding in business technology (BT), where information technology will most directly and visibly affect business outcomes. Not having an initiative or effort...

Processes: The Digital Experience Delivery Playbook
Organizations still struggle to get the right content to the right consumers at the right time. Outdated technologies, policies, and procedures mean that IT can't keep pace with the business' demands...
Manage Mobile Complexity Through A Corporate App Store
Today, many employees use their personally owned smartphones and tablets for work to access a variety of mobile applications. Some companies are also proactively deploying mobile applications to...

Deliver Blazing-Fast Web, Mobile-Native, And Hybrid Applications
Over the past decade, infrastructure and operations (I&O) teams have focused large amounts of resources on making their customer-facing websites blazingly fast because website experience had a direct...
Strategic Plan: The Digital Experience Delivery Playbook
Digital customer experience is the next big opportunity for application development and delivery (AD&D) professionals. Business leaders responsible for marketing, sales, and support need advice and...

Start Small And Keep An Eye On The Breadth Of Your Future Mobile Scenarios
User authentication is a key foundation of security for mobile apps — as it is for application security in general. Determining which authentication approach to use for your mobile solution...

Service-Oriented Architecture Has Reached A Mature State In Banking
Today's financial services firms often find their application landscape can no longer cope with their most urgent business drivers. Forrester's Q3 2012 Global Financial Services Architecture Online...
With the advent of Agile development, business analysts (BAs) have to prove their worth in a developer-centric environment where their role may be seen as nonessential. BAs need to navigate the...

CIOs Are Juggling Heterogeneous Integration Silos And Cloud Apps
As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises and...

How Firms Can Best Capitalize On Software Development And Configuration Opportunities In India
The continued economic viability of software development in India, whether by independent software vendors (ISVs) or "captive" business units, depends less on pure labor arbitrage and more on...

Assessment: The Business Applications Playbook
This report outlines how application development and delivery professionals (AD&D pros) working on business application strategy can determine their level of readiness for application transformation....
Platform-as-a-service (PaaS) is garnering attention and focus from multiple corners of the Chinese market as traditional IT vendors, independent software vendors (ISVs), telcos, and Internet...

Tools And Technology: The Mobile App Development Playbook
Traversing the mobile app development technology landscape is challenging — particularly due to the different native, hybrid, and web-based development approaches; the range of infrastructure...

Market Heat Returns After A Prolonged Cooldown
Forrester surveyed 29 vendors of globally deployed banking platforms on their 2012 deals. The results indicate a growing market: We counted nearly 20% more deals in 2012 than in 2011 among firms that...

Organization: The CIO's Mobile Engagement Playbook
Mobile touches every part of your business. Customers crave apps to access your core services. Employees keep work moving forward from any location — meeting room, kitchen table, or soccer...

Performance Management: The CIO's Mobile Engagement Playbook
Mobile will touch and change everything in your business — from the way your sales reps use catalogs on iPads to engage customers at the point of sale to the way your finance team empowers your...
Mobility And Analytics Drive Spending Growth Despite Business Pessimism
What are the 2013 budget plans and priorities for CIOs and other IT decision-makers? Forrester's Forrsights Budgets And Priorities Tracker Survey, Q4 2012 provides insight on the 2013 tech buying...

Strategic Plan: The CIO's Mobile Engagement Playbook
Mobile technology is rapidly evolving as a means for organizations to deliver new customer experiences, enhance customer value, and improve employee productivity. When combined with social, cloud,...

Making A Compelling Argument For ALM Investment
Implementing a more effective application life-cycle management (ALM) strategy will depend on making a compelling business case for investing in changes. Buying new ALM tools, hiring new staff, and...
Assessment: The Digital Experience Delivery Playbook
This report outlines for IT professionals more than 100 essential practices for organizations looking to deliver their digital experience transformation strategies. It asks questions such as: Do you...
Organization: The Digital Experience Delivery Playbook
Application development and delivery (AD&D) leaders now face a number of challenges as they move to support technology that delivers compelling cross-touchpoint customer experiences, rather than just...

Executive Overview: The Business Intelligence Playbook
How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and...