Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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84 results in Reports

  • Application Development
  • Past 6 months
  • For Application Development & Delivery Professionals

    Report:Case Study: Large-Scale Multicountry Banking Platform Rationalization

    With Working Capital At Risk, A Bank Realized Business Benefits And Savings Via A Powerful Cross-Geography, Cross-Channel Front-End

    Banking platforms are critical business infrastructure — and many banks today need to transform their banking landscape to remain fully competitive. However, quantitative benefits late in the...

    • Downloads: 161
  • For Infrastructure & Operations Professionals

    Report:Predictions For 2014: Private Cloud Management And Infrastructure

    In 2013, over half of enterprises stated that in 2014, they will be prioritizing building a private cloud, when it was only introduced less than five years ago. Although enterprises have quickly...

    • Downloads: 545
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Full Impact Of BIAN's Semantic Specifications Requires Compliant, Off-The-Shelf Solutions

    The BIAN Revisited Series: Part 2

    BIAN — the Banking Industry Architecture Network, a nonprofit organization working on definitions of semantically standardized business services for banking — has worked on semantic...

    • Downloads: 69
  • For Infrastructure & Operations Professionals

    Report:The Enterprise Mobility Outlook For Asia Pacific In 2014

    How I&O Pros Can Best Support Enterprise Mobility And Prepare Their Firms For Disruption

    Mobile device adoption at Asia Pacific (AP) organizations will grow in 2014, driven by a large young online population, declining hardware prices, and the increasing affordability of wireless...

    • Downloads: 151
  • For CIO Professionals

    Report:How Many Cloud Integration Technologies Do You Need?

    CIOs' Options For Bridging The Gap Between Cloud And On-Premises Applications

    The business application landscape has become a hybrid one. Some 24% of enterprises have already implemented or plan to implement closely integrated business processes that run partly on-premises and...

    • Downloads: 435
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Benchmark Against Best Practices To Optimize CRM Performance

    Benchmarks: The CRM Playbook

    To succeed in the age of the customer, application development and delivery (AD&D) professionals who support front-office business processes cannot afford failed technology initiatives. But how do...

    • Downloads: 191
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Navigate The Modern Application Delivery Landscape

    Landscape: The Modern Application Delivery Playbook

    Amplified customer expectations in the age of the customer and the intensified competition they bring are accelerating the pace of modern application delivery. Process and organizational changes...

    • Downloads: 259
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Report:How And Why Customers Choose Public Cloud Platforms

    Fast Delivery Is Just The Beginning

    All of the application development and delivery (AD&D) leaders that we interviewed for "The Forrester WaveTM: Enterprise Public Cloud Platforms, Q2 2013" told us that they made the move to public...

    • Downloads: 355
  • For Infrastructure & Operations Professionals

    Report:Enterprise Mobile Application Adoption Trends In India

    Indian Firms Must Adopt An Outside-In Approach To Maximize Their Mobile App Investments

    Indian firms are increasingly investing in mobile applications to better engage with their customers, partners, and employees. Forrester recently surveyed medium-size and large organizations in India...

    • Downloads: 87
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Strategic Rightsourcing Application Portfolio Analysis Tool

    This an update to the portfolio analysis tool of the same name originally issued to clients on May 11, 2011. This portfolio analysis tool is based on Forrester's strategic rightsourcing...

    • Downloads: 52
    • Comments: 1
  • For Application Development & Delivery Professionals

    Report:Application Delivery In The Modern Age

    Vision: The Modern Application Delivery Playbook

    Rapid evolution in cloud and mobile applications and the permeation of social media throughout the developer community have led to a new approach in the way that organizations deliver business value...

    • Downloads: 343
  • For Enterprise Architecture Professionals

    Report:Knowledge Work Pushes The Dynamic Case Management Market

    Vendors Advance Their Design Time And Runtime Features

    There are fewer production workers who perform repetitive tasks. Work is becoming more knowledge-based and much less structured. As a result, the dynamic case management (DCM) market is expanding to...

    • Downloads: 109
  • For Application Development & Delivery Professionals

    Report:Developing Modern Applications With Agile Outsourcing: Part One

    Best Practices For Successful Partnerships

    Agile development (or simply "Agile") continues to see consistent, strong adoption. However, Forrester survey data shows that only a small percent of firms are outsourcing Agile application...

    • Downloads: 112
  • For Infrastructure & Operations Professionals

    Report:Predictions For 2014: Technology Monitoring

    Monitoring Advances From Providing Reactive Information To Predictive Business Insights

    In 2014, technology monitoring priorities for infrastructure and operations (I&O) professionals can no longer only focus on technology offerings that serve internal business services but must also...

    • Downloads: 249
  • For Application Development & Delivery Professionals

    Report:Responsive Web Mockup And Prototyping Tools Can Help Repair The Design-Development Rift

    Responsive web design (RWD) projects have thrown a wrench into traditional waterfall approaches. Design and development efforts need greater synchronization because of the complexity that RWD brings...

    • Downloads: 69
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Tech Services In Indonesia, 2014

    The Market Is Booming But Lacks Scale And Maturity

    Many multinational corporations (MNCs) see Indonesia as the next frontier for growth in Asia Pacific (AP). Most large MNCs have developed a presence in China; many have also done so in India —...

    • Downloads: 77
  • For Application Development & Delivery Professionals

    Report:The Eight Tenets Of Faster Application Delivery

    Road Map: The Modern Application Delivery Playbook

    Faster application delivery enables competitive differentiation. Applications have become the means by which organizations attract customers and deliver value; better applications, delivered faster,...

    • Downloads: 104
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Quick Take: Microsoft's Asia Pacific Analyst Summit 2013

    Clear Signs Of Progress Despite Obvious Internal Resistance

    Forrester attended Microsoft's second annual Asia Pacific Analyst Summit in Singapore last week for an update on the company's progress in transforming into a devices and services company. The event...

    • Downloads: 74
    • Rating:
  • For CMO Professionals

    Report:Quick Take: Salesforce1 Announcement Is Long On Vision And Short On Cost And ROI Details

    Marketers Should Avoid Buying Into The Potential Of Salesforce.com's New Platform Without More Proof Of Investment

    On November 19, 2013, at the largest-ever Dreamforce in San Francisco, Marc Benioff and team announced the launch of Salesforce1, an integrated flexible platform underpinning the firm's sales,...

    • Downloads: 135
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Top Technology Trends To Watch: 2014 To 2016

    Landscape: The Emerging Technology Playbook

    Businesses are forced to operate at a new pace as they contend with informed customers, smart competitors, and employees who choose to use their own technology for work. These trends change how firms...

    • Downloads: 2947
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:State Of Cloud Platform Standards: Q1 2014

    OpenStack Steps Forward To Become The New De Facto Model

    Enterprises look to cloud computing services to enable flexibility and scalability for agile applications, but many fear vendor lock-in, which would mitigate these benefits. Without standardization,...

    • Downloads: 244
  • For Application Development & Delivery Professionals

    Report:14 Digital Customer Experience Tools To Engage With Your Customers

    Tools And Technology: The Digital Experience Delivery Playbook

    Software platforms and applications that support digital experiences present challenges to tech buyers, who are discovering a vast and immature market. Application development and delivery (AD&D)...

    • Downloads: 1272
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:What Are Companies Doing To Scale Agile Development?

    Forrester's Q3 2013 Global Agile Software Application Development Online Survey provides an understanding of how practitioners, not planners, are using Agile. The survey primarily illustrates what...

    • Downloads: 139
  • For Infrastructure & Operations Professionals

    Report:I&O Skills And Staffing In A Consumerized World

    Organization: The Workforce Enablement Playbook

    Today's enterprise IT organizations are challenged with deploying and supporting a wide range of new technologies and mobility solutions to address their workforce requirements. Results from...

    • Downloads: 153
  • For CIO Professionals

    Report:Pioneer Vendors: Proactive Assistance

    Predictive Analytics Fuel A New Set Of Anticipatory Apps For Mobile And Wearable Devices

    As employees and customers increasingly rely on mobile and soon wearable devices to get work and personal tasks done, they'll need more engaging software that better anticipates and serves their...

    • Downloads: 163