Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

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67 results in Reports

  • Application Development
  • Past 6 months
  • For eBusiness & Channel Strategy Professionals

    Report:2013 eBusiness Organizational Trends

    eBusiness Professionals Believe Teams Should Integrate With Their Organizations

    As digital channels and strategies grow in importance across firms and become increasingly vital to the success of the company as a whole, eBusiness teams see their responsibilities, budgets, and...

    • Downloads: 192
  • For CIO Professionals

    Report:Use POST To Build A Road Map For Mobile Engagement

    Road Map: The CIO's Mobile Engagement Playbook

    How do you build a road map for something as fast-moving and disruptive as mobile apps, devices, and projects? Certainly not by letting projects unfold at random as budgets and sponsors appear. To...

    • Downloads: 405
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Project/Program Portfolio Management, Q4 2012

    How The Top 10 Providers Stack Up In A Newly Divided Market

    Demand for business agility fuels adoption of Agile development techniques that can deliver differentiating business technology (BT) solutions within accelerated time frames. Agile development...

    • Downloads: 863
    • Comments: 9
    • Rating:
  • For CIO Professionals

    Report:Six Business Technology Trends That Will Propel Your Firm In 2013

    From Technology Foundations To Business Outcomes

    Forrester sees six important trends unfolding in business technology (BT), where information technology will most directly and visibly affect business outcomes. Not having an initiative or effort...

    • Downloads: 772
    • Comments: 3
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Capitalize On The Digital Experience Imperative With Better Governance

    Processes: The Digital Experience Delivery Playbook

    Organizations still struggle to get the right content to the right consumers at the right time. Outdated technologies, policies, and procedures mean that IT can't keep pace with the business' demands...

    • Downloads: 231
  • For Security & Risk Professionals

    Report:Build A Corporate App Store Into Your Corporate Mobility Strategy

    Manage Mobile Complexity Through A Corporate App Store

    Today, many employees use their personally owned smartphones and tablets for work to access a variety of mobile applications. Some companies are also proactively deploying mobile applications to...

    • Downloads: 308
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Fuse Business Acceleration Technologies To Optimize User Experiences

    Deliver Blazing-Fast Web, Mobile-Native, And Hybrid Applications

    Over the past decade, infrastructure and operations (I&O) teams have focused large amounts of resources on making their customer-facing websites blazingly fast because website experience had a direct...

    • Downloads: 59
  • For Application Development & Delivery Professionals

    Report:Creating Your Transformation Strategy For Digital Experience Delivery

    Strategic Plan: The Digital Experience Delivery Playbook

    Digital customer experience is the next big opportunity for application development and delivery (AD&D) professionals. Business leaders responsible for marketing, sales, and support need advice and...

    • Downloads: 389
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Mobile Solution Architecture: User Authentication Is The Foundation Of Mobile Trust

    Start Small And Keep An Eye On The Breadth Of Your Future Mobile Scenarios

    User authentication is a key foundation of security for mobile apps — as it is for application security in general. Determining which authentication approach to use for your mobile solution...

    • Downloads: 242
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Financial Services Firms Prepare For The Business Applications Of The Future

    Service-Oriented Architecture Has Reached A Mature State In Banking

    Today's financial services firms often find their application landscape can no longer cope with their most urgent business drivers. Forrester's Q3 2012 Global Financial Services Architecture Online...

    • Downloads: 325
  • For Application Development & Delivery Professionals

    Report:The Role Of The Business Analyst In The Age Of Agile Development

    With the advent of Agile development, business analysts (BAs) have to prove their worth in a developer-centric environment where their role may be seen as nonessential. BAs need to navigate the...

    • Downloads: 453
    • Rating:
  • For CIO Professionals

    Report:The Hybrid² Integration Challenge

    CIOs Are Juggling Heterogeneous Integration Silos And Cloud Apps

    As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises and...

    • Downloads: 198
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Software Innovation In India

    How Firms Can Best Capitalize On Software Development And Configuration Opportunities In India

    The continued economic viability of software development in India, whether by independent software vendors (ISVs) or "captive" business units, depends less on pure labor arbitrage and more on...

    • Downloads: 97
    • Comments: 2
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Assess Your Readiness For Application Strategy Transformation

    Assessment: The Business Applications Playbook

    This report outlines how application development and delivery professionals (AD&D pros) working on business application strategy can determine their level of readiness for application transformation....

    • Downloads: 163
  • For Enterprise Architecture Professionals

    Report:PaaS Market Dynamics in China, 2012 To 2017

    Platform-as-a-service (PaaS) is garnering attention and focus from multiple corners of the Chinese market as traditional IT vendors, independent software vendors (ISVs), telcos, and Internet...

    • Downloads: 91
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Choose The Right Mobile Development Solutions For Your Organization

    Tools And Technology: The Mobile App Development Playbook

    Traversing the mobile app development technology landscape is challenging — particularly due to the different native, hybrid, and web-based development approaches; the range of infrastructure...

    • Downloads: 235
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Global Banking Platform Deals 2012

    Market Heat Returns After A Prolonged Cooldown

    Forrester surveyed 29 vendors of globally deployed banking platforms on their 2012 deals. The results indicate a growing market: We counted nearly 20% more deals in 2012 than in 2011 among firms that...

    • Downloads: 155
    • Rating:
  • For CIO Professionals

    Report:Your Company Needs A Mobile Organization

    Organization: The CIO's Mobile Engagement Playbook

    Mobile touches every part of your business. Customers crave apps to access your core services. Employees keep work moving forward from any location — meeting room, kitchen table, or soccer...

    • Downloads: 285
    • Comments: 2
    • Rating:
  • For CIO Professionals

    Report:Build A Mobile Engagement Dashboard

    Performance Management: The CIO's Mobile Engagement Playbook

    Mobile will touch and change everything in your business — from the way your sales reps use catalogs on iPads to engage customers at the point of sale to the way your finance team empowers your...

    • Downloads: 114
  • For CIO Professionals

    Report:Forrsights: IT Budgets And Priorities In 2013

    Mobility And Analytics Drive Spending Growth Despite Business Pessimism

    What are the 2013 budget plans and priorities for CIOs and other IT decision-makers? Forrester's Forrsights Budgets And Priorities Tracker Survey, Q4 2012 provides insight on the 2013 tech buying...

    • Downloads: 304
    • Rating:
  • For CIO Professionals

    Report:Build Your Mobile Engagement Strategy

    Strategic Plan: The CIO's Mobile Engagement Playbook

    Mobile technology is rapidly evolving as a means for organizations to deliver new customer experiences, enhance customer value, and improve employee productivity. When combined with social, cloud,...

    • Downloads: 547
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Elevate The ALM Discussion To The Business Plane

    Making A Compelling Argument For ALM Investment

    Implementing a more effective application life-cycle management (ALM) strategy will depend on making a compelling business case for investing in changes. Buying new ALM tools, hiring new staff, and...

    • Downloads: 146
  • For Application Development & Delivery Professionals

    Report:Digital Experience Delivery Maturity Assessment

    Assessment: The Digital Experience Delivery Playbook

    This report outlines for IT professionals more than 100 essential practices for organizations looking to deliver their digital experience transformation strategies. It asks questions such as: Do you...

    • Downloads: 111
  • For Application Development & Delivery Professionals

    Report:Five Questions When Organizing For Digital Customer Experience

    Organization: The Digital Experience Delivery Playbook

    Application development and delivery (AD&D) leaders now face a number of challenges as they move to support technology that delivers compelling cross-touchpoint customer experiences, rather than just...

    • Downloads: 398
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Drive Business Insight With Effective BI Strategy

    Executive Overview: The Business Intelligence Playbook

    How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and...

    • Downloads: 1086
 
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