Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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84 results in Reports

  • Application Development
  • Past 6 months
  • For Customer Experience Professionals

    Report:Brief: How Software Development Insourcing Can Speed Customer Experience Efforts

    Forward-Looking Firms Differentiate By Owning Technology Associated With Vital Customer Processes

    Companies as diverse as Delta Air Lines and Tesla Motors have recently announced plans to develop core business applications internally instead of buying packaged applications. Why? They believe that...

    • Downloads: 82
  • For Application Development & Delivery Professionals

    Report:Canvass Support For Your New Retail Architecture

    Forrester's Retail Reference Architecture Enables Successful Response To Digital Disruption

    Application development and delivery (AD&D) professionals have to engineer differentiating connected consumer experiences from a web of overlapping systems of engagement such as eCommerce, supply...

    • Downloads: 72
  • For Application Development & Delivery Professionals

    Report:14 Digital Customer Experience Tools To Engage With Your Customers

    Tools And Technology: The Digital Experience Delivery Playbook

    Software platforms and applications that support digital experiences present challenges to tech buyers, who are discovering a vast and immature market. Application development and delivery (AD&D)...

    • Downloads: 1544
  • For Application Development & Delivery Professionals

    Report:Express Lean, Agile, And DevOps Cultural Changes In Terms Of Business Value

    Don't Let Jargon Derail Customer-Facing Mobile/Web Efforts

    As application development and delivery professionals retool to deliver customer-facing web and mobile applications to attract, win, and serve customers, they must overcome entrenched processes and...

    • Downloads: 217
  • For Application Development & Delivery Professionals

    Report:Strategic Rightsourcing Application Portfolio Analysis Tool

    This an update to the portfolio analysis tool of the same name originally issued to clients on May 11, 2011. This portfolio analysis tool is based on Forrester's strategic rightsourcing...

    • Downloads: 63
  • For Application Development & Delivery Professionals

    Report:From Geek To Enterprise Chic: Open Source Digital Experience Tools Gain Traction

    Open Source Software Applications Move Out Of The Basement And Into The Boardroom To Power Next-Gen Digital Experiences

    Adoption of open source digital experience software, historically driven by grassroots developers, is expanding in part due to commercial vendors, many of whom support free community versions of...

    • Downloads: 133
  • For CMO Professionals

    Report:CMOs Must Embrace Software's Role In Delivering A Compelling Brand Experience

    Software Must Enrich Your Brand

    This report, originally written for CIOs, includes content relevant to chief marketing officers (CMOs). And here's why: A perfect storm of technology change — mobile, social, and digital...

    • Downloads: 112
  • For Application Development & Delivery Professionals

    Report:Optimize Long-Term Application Effectiveness And Value

    Benchmarks: The Business Applications Playbook

    Firms invest millions in application software — money that they might otherwise invest in new sales and distribution partnerships or new plants and machinery. Traditional arguments about...

    • Downloads: 144
  • For Infrastructure & Operations Professionals

    Report:Top 10 Facts Every Tech Management Leader Should Know About Private Cloud

    Cloud is an essential component of every enterprise tech management strategy, but sifting through market noise to design a robust cloud strategy isn't easy. Despite reported high private cloud...

    • Downloads: 245
  • For Application Development & Delivery Professionals

    Report:Overcoming Barriers To Modern Application Delivery

    Assessment: The Modern Application Delivery Playbook

    Increasing expectations from customers and increased competition have raised the stakes for application delivery leaders. Many leaders know they need to improve, but struggle with what to do and...

    • Downloads: 155
  • For Application Development & Delivery Professionals

    Report:IBM Reinforces MobileFirst

    On-Premises Software Converges With Cloud Services

    At two recent customer conferences, IBM showcased the latest rendition of its "MobileFirst" initiative for developers. IBM MobileFirst comprises a set of products, including Worklight, MaaS360,...

    • Downloads: 126
  • For Application Development & Delivery Professionals

    Report:Developing Modern Applications With Agile Outsourcing: Part One

    Best Practices For Successful Partnerships

    Agile development (or simply "Agile") continues to see consistent, strong adoption. However, Forrester survey data shows that only a small percent of firms are outsourcing Agile application...

    • Downloads: 278
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Breaking Down IBM Pulse 2014

    IBM's Overarching Cloud Strategy Is One Based On Open Standards

    Last week's annual IBM Pulse 2014 drew 11,000 tech management professionals, partners, and IBM folks to Las Vegas, where the company informed all participants about bold moves it's making around...

    • Downloads: 208
  • For Application Development & Delivery Professionals

    Report:Organize For Mobile Development Success

    Organization: The Mobile App Development Playbook

    Customer expectations are soaring as the mobile mind shift accelerates. In order to meet those expectations, mobile development teams must be capable of releasing high-quality apps multiple times a...

    • Downloads: 350
  • For CIO Professionals

    Report:Brief: Vendors Scramble To Enable Contextual Mobile Moments

    Opening Up Access To Legacy Systems Isn't Enough To Close The Engagement Gap

    The rising expectations of your most valuable customers demand contextual mobile experiences. Delta Air Lines got this right by proactively serving next-step options to customers whose flights were...

    • Downloads: 111
  • For Sourcing & Vendor Management Professionals

    Report:Developing Modern Applications With Agile Outsourcing: Part Two

    The Key Contractual Prerequisites For Agile Outsourcing Relationships

    Agile development (or simply "Agile") continues to see consistent, strong adoption. However, only a small percent of firms are outsourcing Agile application development due to a lack of experience...

    • Downloads: 195
  • For Application Development & Delivery Professionals

    Report:How To Manage APIs For Customer Engagement

    APIs Need More Than API Management

    Application programming interfaces (APIs) are central to any organization's software strategy to win, retain, and serve customers. As a result, development leaders are scrutinizing API management...

    • Downloads: 294
  • For Enterprise Architecture Professionals

    Report:Brief: IBM Recasts BPM For Rapid App Delivery

    Announcements Hint At New Direction For IBM BPM, But Journey Ahead Is Still Unclear

    IBM was a leader in our Forrester Wave™: BPM Suites, Q1 2013 market evaluation. Since publishing our 2013 market evaluation, IBM made several announcements that move the product and the...

    • Downloads: 59
  • For Application Development & Delivery Professionals

    Report:Forrester's Business Application Benchmark Self-Assessment Tool

    Application development and delivery professionals should benchmark their application portfolios and governance processes to help their stakeholders understand how investing in applications...

    • Downloads: 21
  • For Infrastructure & Operations Professionals

    Report:Technology Spotlight: End User Behavior Monitoring

    Monitor Internal End User Behavior To Optimize Workforce Productivity

    Rapid consumer technology innovation in smartphones, tablets, mobile applications, and wearables is increasing the hardware and software choices available for business users so that business services...

    • Downloads: 153
  • For Application Development & Delivery Professionals

    Report:Create Your Digital Experience Delivery Strategy

    Strategic Plan: The Digital Experience Delivery Playbook

    Digital customer experience isn't the next big opportunity for application development and delivery (AD&D) professionals; it's here now. Business leaders responsible for marketing, sales, and support...

    • Downloads: 950
  • For Enterprise Architecture Professionals

    Report:Brief: TM Forum Defines An Architecture Framework For Digital Business

    TM Forum Live 2014 Highlights Its Relevance To Enterprise Architecture

    The challenges that many industries are now facing with the transformation to digital business have been faced by the telco industry for many years. Nonprofit industry association TM Forum (formerly...

    • Downloads: 141
  • For Application Development & Delivery Professionals

    Report:Brief: How TripIt Masters Mobile Moments For Frequent Fliers

    Concur's Travel Organizing App Powerfully Combines Operational Awareness With Mobile Engagement

    Customers' mobile mind shift means they expect service in their immediate context and moment of need. The battle for customers' attention and loyalty will be waged in mobile moments — any time...

    • Downloads: 148
  • For Application Development & Delivery Professionals

    Report:Optimize Your Responsive Website Performance To Overcome Mobile Hurdles

    There is an uncomfortable truth about responsive web design: acceptable performance can be a bear to achieve. Responsive web design (RWD) adds the content, tailored fit, and finish for a broad array...

    • Downloads: 170
  • For Application Development & Delivery Professionals

    Report:Brief: Software Innovation Requires A Loosely-Coupled Application Architecture

    Amazon.com and its web-native cousins are the envy of many traditional organizations feeling pressure from competitors that innovate more rapidly. What's the critical enabler for rapid software...

    • Downloads: 178