Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

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32 results in Reports

  • Architecture & Technology Strategy
  • Past 12 months
  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Report:Data Architecture Assessment Toolkit

    • Downloads: 26
    • Rating:
  • For Application Development & Delivery Professionals

    Report:KonyOne Offers A Flexible, Low-Code Platform

    Going Hands On With KonyOne Shows How Middleware Is Evolving

    In the latest installment in our "hands-on mobile" series, we rebuild and deploy the simple mobile application we built last fall with the KonyOne mobile middleware platform. The KonyOne platform...

    • Downloads: 195
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Drive Business Transformation With Digital Customer Experiences

    Executive Overview: The Digital Experience Delivery Playbook

    Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile, and digital development must step up to...

    • Downloads: 1203
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Choose The Right Mobile Development Solutions For Your Organization

    Tools And Technology: The Mobile App Development Playbook

    Traversing the mobile app development technology landscape is challenging — particularly due to the different native, hybrid, and web-based development approaches; the range of infrastructure...

    • Downloads: 215
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Readiness Assessment For Application Strategy Transformation

    This tool is a self-test to determine how ready a company is to transform its application strategy by moving away from providing cost-effective systems of record and toward driving compelling user...

    • Downloads: 24
  • For Application Development & Delivery Professionals

    Report:Look For True Off-The-Shelf Support For Your Country

    Global Banking Platform Deals 2012 — Regions

    Forrester surveyed 29 vendors of globally deployed banking platforms on their 2012 deals. Our analysis of these deals by region reveals that growth ranged widely — from slight shrinkage to...

    • Downloads: 26
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Cloud Databases, Q4 2012

    Four Leaders And Four Strong Performers Compete For A Share Of The Enterprise Cloud Database Market

    Cloud database offerings represent a new space within the broader data management platform market, providing enterprises with an abstracted option to support Agile development and new social, mobile,...

    • Downloads: 652
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Future Of Mobile Application Development

    Vision: The Mobile App Development Playbook

    With more than 1 billion smartphones worldwide, and tablets numbering in the hundreds of millions, the scope of the mobile revolution rivals that of the move from monolithic systems to client/server...

    • Downloads: 1337
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Report:How To Implement Digital Business Design

    Move Deliberately, But Carefully, Toward Forrester's Vision For The Future Of Integration

    Application development and delivery (AD&D) professionals need a foundation for recasting their integration strategies to meet 21st-century demands for business agility. Forrester's vision for...

    • Downloads: 305
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Future Of Microsoft .NET: New Options, New Choices, New Risks

    The Emerging Windows Platform Expands On The .NET Framework

    One Microsoft platform era is ending and another is beginning. The .NET era as we've known it is winding down. .NET doesn't go away — it becomes Microsoft's preferred server environment for a...

    • Downloads: 677
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Financial Services Firms Prepare For The Business Applications Of The Future

    Service-Oriented Architecture Has Reached A Mature State In Banking

    Today's financial services firms often find their application landscape can no longer cope with their most urgent business drivers. Forrester's Q3 2012 Global Financial Services Architecture Online...

    • Downloads: 324
  • For Application Development & Delivery Professionals

    Report:Next-Generation Portfolio Management: Strategic, Lean, And Delivery-Enabled

    Vision: The Portfolio Management And PMO Playbook

    Before IT can transition to business technology (BT) and become an effective partner with the business, the two groups of leaders must completely rethink the way they plan and execute — and...

    • Downloads: 136
  • For Application Development & Delivery Professionals

    Report:Design Your Contact Center From The Outside In

    Strategic Plan: The Contact Centers For Customer Service Playbook

    As more enterprises develop organizational and operational structures to better manage customer experience, they need to drive this down into contact center architectural design. Today's challenge is...

    • Downloads: 564
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Digital Business Design Is The New Integration

    Create A Cohesive Business From Your (Seemingly Random) Collection Of Applications And Data

    Integration is a perennial challenge for application development and delivery (AD&D) professionals. Vintage, monolithic applications are hard to deal with, and point solutions abound, including point...

    • Downloads: 452
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Assess Your Readiness For Application Strategy Transformation

    Assessment: The Business Applications Playbook

    This report outlines how application development and delivery professionals (AD&D pros) working on business application strategy can determine their level of readiness for application transformation....

    • Downloads: 158
  • For Application Development & Delivery Professionals

    Report:Unify The Digital Experience Across Touchpoints

    Vision: The Digital Experience Delivery Playbook

    Today's rush to reach customers on their smartphones and tablets is just the beginning of an explosion of software-fueled digital touchpoints. Smartphones, tablets, eReaders, games, smart TV, goggles...

    • Downloads: 1018
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Use A Reference Architecture To Speed Cross-Channel Digital Experience Delivery

    Forrester's Digital Experience Reference Architecture Balances Four Opposing Forces

    Four opposing forces complicate digital experience delivery: the need for speed of initial delivery and ongoing change, the need to deliver experiences that are coherent and familiar across channels...

    • Downloads: 408
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Craft Your Future State BI Reference Architecture

    Road Map: The Business Intelligence Playbook

    In the face of rising data volume and complexity and increased need for self-service, enterprises need an effective business intelligence (BI) reference architecture to utilize BI as a key corporate...

    • Downloads: 1141
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Design Mobile Apps From The Outside In

    Policy And Procedures: The Mobile App Development Playbook

    This report outlines best practices in mobile app design that application development & delivery professionals can use to design great mobile apps. Customer expectations for mobile apps have never...

    • Downloads: 3105
  • For Application Development & Delivery Professionals

    Report:The Transformation Imperative In Financial Services Defies Any Crisis

    The Q3 2012 Global Financial Services Architecture Online Survey Continues To Show A Focus On Transformation

    Today's financial services firms often find that their application landscape is no longer able to cope with their most urgent business drivers. Forrester's Q3 2012 Global Financial Services...

    • Downloads: 303
  • For Application Development & Delivery Professionals

    Report:Digital Experience Delivery Maturity Assessment

    Assessment: The Digital Experience Delivery Playbook

    This report outlines for IT professionals more than 100 essential practices for organizations looking to deliver their digital experience transformation strategies. It asks questions such as: Do you...

    • Downloads: 58
  • For Application Development & Delivery Professionals

    Report:Cloud Mobile Development: Enabled By Back-End-As-A-Service, Mobile's New Middleware

    Successful mobile apps, especially enterprise mobile apps, typically need to interact with a well-architected set of back-end services, but most mobile app developers are more skilled at client-side...

    • Downloads: 634
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Mobile Feast Or Beggar's Banquet?

    Landscape: The Mobile App Development Playbook

    Enterprises are facing challenges with mobile enablement that are similar in many ways to technology challenges we've seen in the past — yet these challenges are coming with ferocity unlike...

    • Downloads: 387
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Creating Your Transformation Strategy For Digital Experience Delivery

    Strategic Plan: The Digital Experience Delivery Playbook

    Digital customer experience is the next big opportunity for application development and delivery (AD&D) professionals. Business leaders responsible for marketing, sales, and support need advice and...

    • Downloads: 381
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Global Banking Platforms, Q4 2012

    TCS, Infosys, Sopra Banking Software, And Temenos Lead, With SAP, FIS, And Polaris FT Pursuing

    In Forrester's 62-criteria evaluation of global banking platform vendors, we identified the eight most significant software providers — FIS, Infosys, Oracle, Polaris Financial Technology...

    • Downloads: 572
    • Comments: 2
    • Rating:
 
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