Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

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63 results in Reports

  • Business Process Management
  • Past 18 months
  • For Enterprise Architecture Professionals

    Report:Build Your Stepwise Strategy For Business-Centered EA

    Strategic Plan: The EA Method Playbook

    This report describes the strategic plan of Forrester's EA method playbook — our set of high-value practices that enterprise architects should use to help their organizations plan, architect,...

    • Downloads: 431
  • For Enterprise Architecture Professionals

    Report:Stuck In Cement: When Packaged Apps Create Barriers To Innovation

    Functional and industry-specific on-premises packaged apps aligned with organizational silos have worked well for well-defined, highly structured processes where volume, scale, and straight-through...

    • Downloads: 485
    • Rating:
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: BPM Suites, Q1 2013

    How The Top 10 Vendors Stack Up For Next-Generation BPM Suites

    In Forrester's 59-criteria evaluation of business process management (BPM) suite vendors, we identified the 10 most significant software providers in the category — Appian, Bizagi, Cordys,...

    • Downloads: 597
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Drive Business Transformation With Digital Customer Experiences

    Executive Overview: The Digital Experience Delivery Playbook

    Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile, and digital development must step up to...

    • Downloads: 1214
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Data Management Readiness Assessment For Business Transformation Toolkit

    • Downloads: 26
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Assess Your Readiness For Application Strategy Transformation

    Assessment: The Business Applications Playbook

    This report outlines how application development and delivery professionals (AD&D pros) working on business application strategy can determine their level of readiness for application transformation....

    • Downloads: 163
  • For Enterprise Architecture Professionals

    Report:Architect For The Next Digital Decade

    Vision: The EA Method Playbook

    In the midst of continuing economic, political, competitive, and technological disruption over the next decade, your enterprise architecture (EA) practice will flounder unless it gains clear vision...

    • Downloads: 645
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Readiness Assessment For Application Strategy Transformation

    This tool is a self-test to determine how ready a company is to transform its application strategy by moving away from providing cost-effective systems of record and toward driving compelling user...

    • Downloads: 24
  • For Enterprise Architecture Professionals

    Report:Updated 2012: Case Study: Archstone, Drowning In Paper, Surfaces With A High-Impact BPM Solution

    In 2009, Archstone, a leading real estate provider, used a business process management (BPM) suite from Appian to streamline manual processes and eliminate paper forms so the front-line associates...

    • Downloads: 290
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Multichannel Capture, Q3 2012

    Vendors Move Toward Mature Service Offerings

    If you think capture and imaging is old technology, you're correct; it has been around for more than twenty years. But there are still a lot of paper-based processes out there, and Forrester clients...

    • Downloads: 594
    • Comments: 1
  • For CIO Professionals

    Report:Process-Driven Transformation Will Depend On Stronger Business-IT Partnerships

    How IT Will Forge Lasting Relationships With Process Owners And Process Teams

    Business process transformation requires an unprecedented level of collaboration among business owners, process teams, and IT, three groups not accustomed to working together. IT usually limits...

    • Downloads: 466
  • For Application Development & Delivery Professionals

    Report:Craft Your Future State BI Reference Architecture

    Road Map: The Business Intelligence Playbook

    In the face of rising data volume and complexity and increased need for self-service, enterprises need an effective business intelligence (BI) reference architecture to utilize BI as a key corporate...

    • Downloads: 1154
    • Comments: 1
    • Rating:
  • For CIO Professionals

    Report:New Organizational Models Of IT Balance Efficiency With Responsiveness

    To redesign an IT organization, you need to know the potential organizational models, their pros and cons, and how they would meet the needs of your organization. Fortunately, there are a relatively...

    • Downloads: 595
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Develop The Implementation Road Map For BPM Excellence

    Road Map: The Business Process Management Playbook

    Developing an effective road map for business process management (BPM) is imperative if your initiative is to avoid a premature death. Managing processes effectively implies using processes to manage...

    • Downloads: 350
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Business Technology Transformation, Q3 2012

    The Majority Of The Vendors Are Leaders In This Emerging Market

    Today, business transformation is often about technology transformation. At the very least, business transformation is always technology-enabled, so what sort of consultants can best help clients...

    • Downloads: 917
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Digital Business Design Is The New Integration

    Create A Cohesive Business From Your (Seemingly Random) Collection Of Applications And Data

    Integration is a perennial challenge for application development and delivery (AD&D) professionals. Vintage, monolithic applications are hard to deal with, and point solutions abound, including point...

    • Downloads: 455
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of CRM In 2013

    Vision: The CRM Playbook

    The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

    • Downloads: 1979
    • Rating:
  • For Business Process Professionals

    Report:Forrester's Best Practices Framework For Customer Service Self-Assessment

    • Downloads: 66
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Creating Your Transformation Strategy For Digital Experience Delivery

    Strategic Plan: The Digital Experience Delivery Playbook

    Digital customer experience is the next big opportunity for application development and delivery (AD&D) professionals. Business leaders responsible for marketing, sales, and support need advice and...

    • Downloads: 389
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Smart Way To Implement Process-Centric CRM

    Deliver Breakthrough Customer Experiences By Transforming Business Processes

    Organizations aspire to implement outside-in, customer-focused, cross-functional processes that transform the organization and set it on the path toward continuous improvement. They are moving from...

    • Downloads: 1010
    • Rating:
  • For CIO Professionals

    Report:Introducing The New Cabinet-Level City CIO

    Strategic CIOs Collaboratively Build The Foundation Of Smart Cities

    Local governments must address the needs of diverse and often growing constituencies with limited and often dwindling resources — following that age-old mandate of doing more with less....

    • Downloads: 91
  • For CIO Professionals

    Report:Smart Computing Connects CIOs With The Business

    Sensors, Machine-To-Machine, Analytics, And Collaboration Help CIOs Solve Business Problems

    It is no surprise that CIOs have shown keen interest in cloud computing, since its variations can help reduce IT's capital and operating costs and speed up delivery of projects. But many CIOs are...

    • Downloads: 709
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Identify Essential Methods For Your Business Architecture Program

    Processes: The Business Architecture Playbook

    Business architecture (BA) is the practice through which an organization adds analytical rigor to the planning and decision-making surrounding change. Whether changes are driven by competitive...

    • Downloads: 553
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Increase Business Flexibility By Embracing Future Trends

    Vision: The Business Applications Playbook

    This report outlines the vision aspect of Forrester's solution for application development and delivery (AD&D) professionals working on business applications strategy. It summarizes the key business...

    • Downloads: 1103
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Optimize Business Processes And Govern Transformation

    Processes: The Business Applications Playbook

    Application development and delivery (AD&D) professionals have a poor reputation among their line-of-business colleagues of being able to deliver timely, high-impact solutions. This research shows...

    • Downloads: 252
 
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