Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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71 results in Reports

  • Business Process Management (BPM)
  • Past 18 months
  • For CIO Professionals

    Report:The Forrester Wave™: Hybrid² Integration, Q1 2014

    The 14 Providers Offering Four Or More Integration Technologies, Including Cloud-Based Integration

    In Forrester's 51-criteria evaluation of hybrid² integration vendors, we identified the 14 most significant middleware providers — Adeptia, Bosch Software Innovations (Bosch SI), Dell...

    • Downloads: 885
  • For CIO Professionals

    Report:Pioneer Vendors: Personal Cloud

    Unified Interfaces For Personal Cloud Services

    Individuals rely on personal cloud services like Dropbox and Evernote to manage an expanding array of digital content online. As such services proliferate, their users will seek ways to better unify...

    • Downloads: 202
  • For Sourcing & Vendor Management Professionals

    Report:Measure Your Software Sourcing Maturity To Identify Improvement Priorities

    Assessment: The Strategic Software Sourcing Playbook

    Does your organization already practice strategic software sourcing, or is it still relying on reactive procurement? This report explains how to assess your software sourcing team's current state so...

    • Downloads: 218
  • For Application Development & Delivery Professionals

    Report:The 10 Most Important Technology Trends In Business Application Architecture Today

    Understand These Trends To Shape Your Application Strategy

    This report enumerates the top 10 technology trends that are reshaping the nature and value proposition of business applications today and in the coming years. Application delivery leaders,...

    • Downloads: 1117
  • For Application Development & Delivery Professionals

    Report:Refocus The Digital Experience Technology Investment Discussion

    Business Case: The Digital Experience Delivery Playbook

    As the age of the customer progresses, the skyrocketing demand for technology for digital experience delivery adds a new twist to justification discussions for tech spending. This means...

    • Downloads: 489
  • For Infrastructure & Operations Professionals

    Report:Forrester's I&O And Marketing Partnership Readiness Self-Assessment

    Forrester recommends using the marketing partnership readiness self-assessment tool to help I&O professionals understand whether they are ready to partner with marketing and other members of...

    • Downloads: 7
  • For Infrastructure & Operations Professionals

    Report:Five Ways To Impress Marketing And Support Digital Business Transformation

    Spruce Up I&O And Partner With Marketing To Support Digital Strategy Delivery

    The age of the customer demands that your firm transform into a digital business. Your marketing colleagues are leading this shift, but Forrester finds that they are currently facing numerous...

    • Downloads: 96
  • For CIO Professionals

    Report:Emerging Business Technology Priorities

    Landscape: The Business Technology Agenda Playbook

    In the age of the customer, the focus of technology management must shift toward winning, serving, and retaining customers. Understanding how and where to enact this shift is a critical aspect of...

    • Downloads: 275
  • For Enterprise Architecture Professionals

    Report:Market Overview: BPM Service Providers, Q4 2013

    Leading Providers Help Drive Digital Process Reinvention

    In the next decade, business processes are poised to undergo unprecedented change, sparked by the need to extend business processes to new digital channels, reinvent legacy business processes for...

    • Downloads: 415
  • For Sourcing & Vendor Management Professionals

    Report:Picking A Salesforce.com Services Provider: Business Transformation Matters Most

    Findings From 41 SFDC Customer Interviews

    Salesforce.com (SFDC) continues to push the envelope — expanding into more technology areas that drive customer innovation and business transformation, such as Chatter for collaboration,...

    • Downloads: 279
  • For Infrastructure & Operations Professionals

    Report:A Crisis Of Attention: Technology, Productivity, And Flow

    Using The Science Of Knowledge Work To Restore Flow To The Workplace

    Knowledge workers face a paradox: The technology intended to make them more effective actually distracts, drains, and demotivates them instead. Rapidly changing customers and market conditions demand...

    • Downloads: 194
  • For CIO Professionals

    Report:Develop Broad Tech Management Capabilities In Order To Accelerate Your BT Agenda

    Assessment: The Business Technology Agenda Playbook

    The age of the customer is redefining how technology is used, which will transform how it's managed — how the CIO's organization is structured and operates, especially relative to customer...

    • Downloads: 127
  • For Enterprise Architecture Professionals

    Report:The Enterprise Architecture Practice In China In 2014

    For the past 20 years, China's economy has been one of the fastest-growing in the world across all industry verticals. In 2010, China overtook the US as the globe's largest manufacturer and is...

    • Downloads: 105
  • For Enterprise Architecture Professionals

    Report:Combine Effective Processes With Tailored Deliverables To Drive EA's Impact

    Processes: The EA Practice Playbook

    Delivering and managing technology is complicated, involving many stakeholders, processes, and deliverables. Enterprise architects often struggle to demonstrate value to stakeholders because the...

    • Downloads: 359
  • For eBusiness & Channel Strategy Professionals

    Report:Kick-Start Your Digital Business Transformation

    Executive Overview: The Digital Business Transformation Playbook

    In the age of the customer, business is digital. Digital technologies are empowering customers like never before, transforming how they discover, explore, buy, and engage with brands and products....

    • Downloads: 303
  • For CIO Professionals

    Report:Top Technologies For Your BT Agenda

    Tools And Technology: The Business Technology Agenda Playbook

    In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Business execs know this, but they don't think that their...

    • Downloads: 222
  • For CIO Professionals

    Report:Ten Myths And Realities Of The Software Market In 2013

    Forrester's Forrsights Survey Helps Sort The Myths From The Reality

    CIOs face many difficult decisions every day. They make some decisions based on hard facts that they can validate, but they base many decisions on broad assumptions and a particular understanding of...

    • Downloads: 529
  • For CIO Professionals

    Report:The 10 Dimensions Of Business Agility

    Enabling Bottom-Up Decisions In A World Of Rapid Change

    Change is accelerating. Only the agile company can survive. But what constitutes agility in the modern era? An agile enterprise embraces change as a matter of routine, whether that change is driven...

    • Downloads: 811
  • For Infrastructure & Operations Professionals

    Report:TechRadar™: Business Technology Monitoring, Q3 2013, Part 3 Of 5

    Analysis Of Business Monitoring Technologies In The "Survival" Ecosystem Phase

    In Part 3 of Forrester's TechRadar™ series on business technology (BT) monitoring, we examine eight technologies in the "Survival" ecosystem phase: business activity monitoring, cloud cost...

    • Downloads: 288
  • For Enterprise Architecture Professionals

    Report:Knowledge Work Pushes The Dynamic Case Management Market

    Vendors Advance Their Design Time And Runtime Features

    There are fewer production workers who perform repetitive tasks. Work is becoming more knowledge-based and much less structured. As a result, the dynamic case management (DCM) market is expanding to...

    • Downloads: 196
  • For CIO Professionals

    Report:Bridge Complex Customer Journeys With Continuous Business Services

    Continuous Improvement: The Business Technology Agenda Playbook

    Digitally empowered customers are redefining how business is won, forcing firms to become digital businesses that leverage digital technologies across the ecosystem. Winning in this fast-paced...

    • Downloads: 108
  • For Infrastructure & Operations Professionals

    Report:Technology Spotlight: Application Performance Management And Complex Event Processing

    Complex Event Processing Helps Analyze The Root Cause Of Application Performance Issues

    This document highlights innovative solutions in application performance management (APM) that can help infrastructure and operations (I&O) teams increase their productivity in incident and problem...

    • Downloads: 262
  • For CIO Professionals

    Report:The Forrester Wave™: Smart Process Applications, Q2 2013

    The 12 Smart Process App Vendors That Matter Most Today And How They Stack Up

    Smart process applications are a new and emerging category of applications designed to help CIOs and their firms improve the effectiveness of their human-centric business activities. But finding the...

    • Downloads: 705
  • For Enterprise Architecture Professionals

    Report:Key Emerging Technologies Bring Opportunity To Chinese Businesses

    Chinese Enterprise Architects Must Lead Tech Research And Guide Usage To Realize Business Benefits

    Emerging technologies such as big data, mobility, and cloud are powering the age of the customer and creating a market where innovators disrupt traditional leaders and startups have greater...

    • Downloads: 142
  • For Enterprise Architecture Professionals

    Report:Interview With A BPM Executive: Susan Watson, VP Of Process Simplification, IBM

    Throughout the first half of 2013, Forrester fielded hundreds of client inquiries from business process leaders asking for help with business cases for launching and expanding their business process...

    • Downloads: 185