Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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9 results in Reports

  • Customer Intelligence
  • Consumer Electronics & Technology
  • For Customer Insights Professionals

    Report:Personal Identity Management Success Starts With Customer Understanding

    With the increase in high-profile data breaches and the recent Federal Trade Commission (FTC) settlements that hold Facebook, Google, and Twitter accountable to strict privacy audit guidelines,...

    • Downloads: 390
    • Rating:
  • For Customer Insights Professionals

    Report:Personal Identity Management

    Preparing For A World Of Consumer-Managed Data

    Consumers are leaving an exponentially growing digital footprint across channels and media, and they are awakening to the fact that marketers use this data for financial gain. This, combined with...

    • Downloads: 790
  • For Customer Experience Professionals

    Report:Build Seamless Experiences Now

    Experience Persistence Transforms Fragmented Interactions Into A Unified System Of Engagement

    Multidevice ownership and pervasive connectivity mean customers now have, use, and expect multiple ways to interact with companies far beyond the desktop or retail outlet. This change in behavior is...

    • Downloads: 643
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Online Retailing In Australia 2011: Marketing, Merchandising, And Customer Service

    Despite the momentum in Australian online retail, the sector is still quite focused on the basics of customer engagement. When it comes to marketing, this means online retailers don't just prioritize...

    • Downloads: 287
  • For Security & Risk Professionals

    Report:Apply Identity And Access Management Techniques To Consumer Data

    Personal Identity Management

    Customer intelligence (CI) professionals face increasing pressure to give consumers greater control over the data that organizations collect about them. Forrester has published a report predicting...

    • Downloads: 347
  • For Marketing Leadership Professionals

    Report:Forrester Research Online Display Advertising Forecast, 2011 To 2016 (US)

    ForecastView Spreadsheet

    Online display avertising forecast: Online and offline advertising spending by marketers. Segments online display spending by pricing scheme, media format, and share of spending through ad networks....

    • For Marketing Leadership Professionals

      Report:US Interactive Marketing Forecast By Industry, 2011 To 2016

      Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the...

      • Downloads: 1692
    • For Marketing Leadership Professionals

      Report:Forrester's Paid Content Checklist

      Use A Structured Framework To Build A Digital Paid Content Strategy

      There are few examples of companies operating a successful paid digital content strategy. Yet there is a strong need for all companies offering content — many of them not traditional media...

      • Downloads: 566
    • For Marketing Leadership Professionals

      Report:Emerging Touchpoints Require A Marketing Mind Shift

      Vision: The Emerging Touchpoints For Marketing Playbook

      Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try to...

      • Downloads: 698
      • Rating: