Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

Refine your results

Date Range

Methodology

Topics

Region

Vendor

5 results in Reports

  • Consumer Electronics & Technology
  • Anthony Mullen
  • For Marketing Leadership Professionals

    Report:Privacy Laws Force Rich Dialogue With Customers

    Move From On/Off Compliance Approaches To Custom Privacy Management

    Governments are placing pressure on interactive marketers, in most cases by mandating clear rules around how customer data is obtained, used, and stored for marketing. While interactive marketers...

    • Downloads: 380
  • For Marketing Leadership Professionals

    Report:Brief: What Salesforce Wear Means For Marketers

    Salesforce.com Supports The Enterprise But Underplays Marketing Potential

    While interest in wearables is high among consumers, the adoption rate is still too low for most marketers to take notice. But wearables are now a "when," not an "if" — a mass-market product...

    • Downloads: 86
  • For Marketing Leadership Professionals

    Report:Western European Online Display Advertising Forecast, 2011 To 2016

    Rich Media And Video Are The Future Of A Growing But Slowing Market

    European online display ad spending will grow at a CAGR of 13% over the next five years — driven by massive increases in spending on video and rich media advertising. The three largest display...

    • Downloads: 447
  • For Marketing Leadership Professionals

    Report:Emerging Touchpoints Require A Marketing Mind Shift

    Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try to...

    • Downloads: 758
  • For Marketing Leadership Professionals

    Report:Wearable Technology Show 2014

    Insights From The World's First Dedicated Wearables Show

    While Mobile World Congress in Barcelona; CeBIT in Hanover, Germany; and SXSW in Texas all featured wearable technology this year, the largest dedicated event for wearables so far was the Wearable...

    • Downloads: 165