Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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517 results in Reports

  • Business Technographics
  • For Security & Risk Professionals

    Report:An S&R Pro's Guide To Security To, In, And From The Cloud

    Embrace Cloud As Part Of The Shift To Business Technology

    As organizations rapidly adopt cloud-based infrastructure, platform, and application services, cloud security continues to be a major concern. Now, security and risk professionals need to provide a...

    • Downloads: 531
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Global BYOD Management Services, Q2 2014

    Analysis Of 13 Top Integrators And Specialists Representing The Emerging BYOD Ecosystem And How They Stack Up

    Enterprise mobility is a top item on every organization's business and IT agenda — a reflection of the "mobile mind shift" that has already made its mark on 21st century business. Mobile...

    • Downloads: 204
  • For Security & Risk Professionals

    Report:Market Overview: Endpoint Encryption Technologies, Q1 2013

    Protect Your Sensitive Data With Endpoint Encryption

    Security and risk (S&R) professionals often turn to endpoint encryption technologies to protect corporate data, meet regulatory requirements, and prevent accidental data leaks. Full disk and...

    • Downloads: 453
  • For Sales Enablement Professionals

    Report:Content Marketing Is A Key Differentiator For Tech Marketers

    Create Marketing Content To Guide Customers Through Their Buying Process

    The business technology evaluation and purchasing process is now more than ever controlled by the customer, not the seller. Critical to that process is content that the buyer finds, that the marketer...

    • Downloads: 807
  • For Security & Risk Professionals

    Report:Show Me The Loot!

    Determine The Right Practices For Your Organization's BYOD Stipends

    In this age of the empowered, tech-savvy worker, more and more employees are bringing their unsecured devices to work and using them for work activities. To prepare for this tide of devices,...

    • Downloads: 209
  • For Sourcing & Vendor Management Professionals

    Report:Three Trends That Will Influence Your 2014 Outsourcing Plans

    Outsourcers Are Aiming To Be Partners Rather Than Suppliers, And SVM Professionals Need To Adjust

    As enterprises enter the second half of this decade, we will witness a shift in the role external vendors will play in helping clients meet their business objectives. Technology initiatives focused...

    • Downloads: 254
  • For Enterprise Architecture Professionals

    Report:Federal IT Cost Reduction Efforts Will Require Process Change To Succeed

    In an attempt to control IT costs, the US federal government is establishing mandates that are forcing deep and massive technology change. With data center consolidation and cloud migrations entering...

    • Downloads: 361
  • For CIO Professionals

    Report:Document Collaboration Vendor Landscape

    In 2009, Forrester produced The Forrester Wave™: Collaboration Platform to evaluate a maturing vendor landscape for document collaboration solutions. Since that report, the market has seen...

    • Downloads: 721
  • For CIO Professionals

    Report:Brief: Microsoft Office Crosses The Cloud Rubicon

    The Focus Is On Business Agility, And Here's Why It Matters

    Microsoft used the SharePoint Conference 2014 to forcefully assert that its entire Office portfolio is pivoting to cloud-first development and delivery. Microsoft gave services like Yammer and...

    • Downloads: 193
  • For Infrastructure & Operations Professionals

    Report:Brief: Strategic Benchmarks 2014: Storage

    Infrastructure and operations (I&O) executives and their engineering teams often ask Forrester for technology adoption data to understand which new innovations their peers have adopted to manage fast...

    • Downloads: 239
  • For Security & Risk Professionals

    Report:Build A Corporate App Store Into Your Corporate Mobility Strategy

    Manage Mobile Complexity Through A Corporate App Store

    Today, many employees use their personally owned smartphones and tablets for work to access a variety of mobile applications. Some companies are also proactively deploying mobile applications to...

    • Downloads: 522
  • For CIO Professionals

    Report:Customer Experience Methods Guide Workforce Experience Design

    Employee-Centric Design Ensures Workforce Engagement

    Business leaders are looking to create differentiated workforce experiences that attract, retain, and motivate their employees. However, IT's traditional practice of providing the greatest...

    • Downloads: 273
  • For Application Development & Delivery Professionals

    Report:Manage Master Data About Your People

    Organizations Face Challenges With The Proliferation Of Employee Data

    Although the notion of a global system of record for employee information is widely accepted, many organizations are unable to achieve this goal. The majority of organizations maintain complex and...

    • Downloads: 614
  • For CIO Professionals

    Report:Protect Your Data In The Cloud

    New Vendors Emerge To Help You Define, Dissect, and Defend Your Data

    Google and salesforce.com are improving security features, but their solutions inherently silo data and restrict some of technology management's ability to control the application. The complexity...

    • Downloads: 421
  • For CIO Professionals

    Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

    Benchmark: The CIO's Mobile Engagement Playbook

    Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

    • Downloads: 532
  • For Infrastructure & Operations Professionals

    Report:Global Business And Consumer Tablet Forecast Update, 2013 To 2017

    Tablets Streak Beyond Mass Market Status To Become Must-Have Devices In Developed Nations

    Apple — the vendor that created the modern tablet market — has sold more than 140 million iPads since the device's launch in April 2010. Since then, the tablet market has grown into a...

    • Downloads: 574
  • For Infrastructure & Operations Professionals

    Report:Redefine Your Workforce Computing Policy To Empower Employees

    Policy And Procedures: The Workforce Enablement Playbook

    This report outlines Forrester's solution for IT infrastructure and operations (I&O) professionals solving workforce computing challenges. This report is designed to help you redefine your workforce...

    • Downloads: 563
  • For Infrastructure & Operations Professionals

    Report:Market Overview: IT Service Management SaaS Tools Update, 2014

    Growing Vendors Offer Alternatives, Established Vendors Ride The SaaS Momentum

    IT service management (ITSM) software-as-a-service (SaaS) solutions have been widely adopted by IT infrastructure and operations (I&O) organizations around the globe to help deliver technology...

    • Downloads: 266
  • For Application Development & Delivery Professionals

    Report:Increase Agile Efficacy To Improve Customer Value

    Future Look: The Agile And Lean Playbook

    This report outlines the future look of Forrester's solution for application development and delivery (AD&D) executives working on Agile and Lean. It is designed to help AD&D execs discover Agile and...

    • Downloads: 1476
  • For Application Development & Delivery Professionals

    Report:Consolidation And Innovation Transform The HRM Vendor Landscape

    Landscape: The Human Resource Management Playbook

    This report, the landscape component of the human resource management (HRM) playbook, will enable application development and delivery professionals (AD&D pros) and their HR business partners to...

    • Downloads: 1031
  • For CIO Professionals

    Report:Workforce Personas And The Mobile App Gap

    Productivity Apps, Process Apps, Or Both? Personas Help You Decide

    The mobile mind shift that people are experiencing at home — to expect everything on a mobile device — drives their mobile expectations at work as well. IT is slow to respond with mobile...

    • Downloads: 420
  • For Infrastructure & Operations Professionals

    Report:Five Steps To Transform Your IT Service Management Strategy Today

    How To Get Customer-Obsessed, Service-Focused, And Automated

    The future of IT service management (ITSM) is customer-obsessed, service-focused, and automated. But the recent additions to the most widely adopted ITSM framework — ITIL 2011 edition —...

    • Downloads: 830
  • For Application Development & Delivery Professionals

    Report:Best Practices: Off-The-Shelf Banking Platform Transformation

    There Are Many Reasons For Failure, But Technology Is The Least Significant

    Application development and delivery teams know that they need to manage nearly unmanageable complexity when it comes to designing, selecting, and delivering a new banking platform to transform a...

    • Downloads: 636
  • For Infrastructure & Operations Professionals

    Report:Adoption Profile: Hosted Private Cloud, North America And Europe, Q3 2013

    In 2013, Forrester saw a spike in interest in hosted private cloud — adoption nearly doubled within a single year. Hosted private cloud remains one of the least understood core cloud deployment...

    • Downloads: 253
  • For Application Development & Delivery Professionals

    Report:The Future Of BI In Asia Pacific

    The Top 10 Trends Affecting Market Maturity And Growth

    Business intelligence (BI) adoption drivers, technology understanding, and organizational process maturity continue to vary widely across Asia Pacific. The one constant in this market is the...

    • Downloads: 271