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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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8 results in Social

Peter Burris

For Chief Information Officer Professionals
Blog:From Product To Outcome Engagement
Peter BurrisJanuary 19, 2011
Ah, the good ol’ days, when technology customers just wanted smaller, faster, and cheaper. Well, they still want that, but that’s not all they want. They want business outcomes: the...
For Chief Information Officer Professionals
Blog:Why Did Google Buy ITA And Its Flight Comparison Software?
Peter BurrisJuly 2, 2010
[Co-authored by Zachary Reiss-Davis] Google announced yesterday that it is buying ITA Software for $700 million. ITA does two main things: airline eCommerce and reservations management...
For Chief Information Officer Professionals
Blog:Groundswell Awards Are, Well, Swell!
Peter BurrisAugust 25, 2010
One of my favorite things to do here at Forrester is judge the Groundswell Awards. Started by Josh Bernoff as a way to drive increasingly practical discussion regarding the real benefits that...
For Marketing Leadership Professionals
Client Inquiry:The Pipeline Is Half Empty
Peter BurrisAugust 17, 2011
I just read Forrester's August 2, 2011, "The Pipeline Is Less Than Half Empty" report and wondered if less than 30% of all leads are marketing generated, on a good day, where does the other 70+% come...
For Chief Information Officer Professionals
Blog:Forrester Groundswell Awards: Less Than Two Weeks Left To Submit Your Entry
Peter BurrisAugust 16, 2010
The deadline to submit your entry into the Forrester Groundswell Awards is on August 27, just two weeks away. The submissions we received last year, which we wrote up in this Forrester report,...
For Chief Information Officer Professionals
Blog:Why Disqus, And Pre-Existing Social Identities, Matter To B2B Marketers
Peter BurrisMay 5, 2011
[co-authored by Zachary Reiss-Davis] Disqus, a SaaS commenting platform that companies can embed in any website page, just announced a funding round of $10 million yesterday. In the same...
For Marketing Leadership Professionals
Client Inquiry:SMB Marketing Budgets
Peter BurrisDecember 15, 2010
What percent of the SMB marketing budget is devoted to field marketing? How is the total marketing budget is split between programs and people? How is the overall budget divided among programs...
For Marketing Leadership Professionals
Client Inquiry:Who Are The People Responsible For Purchasing Marketing Applications And Cross-Channel Platforms?
Peter BurrisMay 6, 2011
Who (job title, level, and role) are the (across multiple industries) IT professionals that influence selection, purchasing, and implementation decisions regarding marketing applications and...

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

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For Chief Information Officer Professionals

Blog:From Product To Outcome Engagement

For Chief Information Officer Professionals

Blog:Why Did Google Buy ITA And Its Flight Comparison Software?

For Chief Information Officer Professionals

Blog:Groundswell Awards Are, Well, Swell!

For Marketing Leadership Professionals

Client Inquiry:The Pipeline Is Half Empty

For Chief Information Officer Professionals

Blog:Forrester Groundswell Awards: Less Than Two Weeks Left To Submit Your Entry

For Chief Information Officer Professionals

Blog:Why Disqus, And Pre-Existing Social Identities, Matter To B2B Marketers

For Marketing Leadership Professionals

Client Inquiry:SMB Marketing Budgets

For Marketing Leadership Professionals

Client Inquiry:Who Are The People Responsible For Purchasing Marketing Applications And Cross-Channel Platforms?

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