Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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43 results in Blogs

  • Martin Gill
  • For eBusiness & Channel Strategy Professionals

    Blog:Online Video Retail Success Stories

    Increase your conversion rates overnight! Really? That’s amazing. How can I get a piece of that pie?  Call it what you will -- V-Tail, vCommerce, or just plain online video -- we...

    • For eBusiness & Channel Strategy Professionals

      Blog:Bring me my Jetpack!

      The future, if you believe science fiction, will be filled with hover-cars and jetpacks.   Bah humbug. I was never really into sci-fi as a kid. I never got into Doctor Who (still don’t...

      • For eBusiness & Channel Strategy Professionals

        Blog:Don't Believe The Hype: 5 Trends to Watch (and 5 to Ignore) for On-line Retail in 2012

          Every year at Forrester we take a look ahead at the driving forces behind online retail and make some predictions about how we think things will evolve and we try and identify the key trends...

        • For eBusiness & Channel Strategy Professionals

          Blog:How Quickly Can You Add A New Touchpoint?

          Here at Forrester we have been talking about the concept of "agile commerce" for some time now, but it's not always easy to point to live examples of “agile”businesses. What is agile...

          • For eBusiness & Channel Strategy Professionals

            Blog:What does the arrival of the Chief Digital Officer mean to the eBusiness team?

            I’ve been thinking, talking to clients, and reading a lot recently about the rise of the Chief Digital Officer. Most of my recent research has been concerning the shift we are seeing in leading...

            • For eBusiness & Channel Strategy Professionals

              Blog:European Online Retail : Adopt A Local Approach

              I have a great interest in history. I always have. I grew up in the North of England very close to Hadrian’s Wall. In fact, the remains of the Vallum (the defensive ditch dug behind the wall to...

              • For eBusiness & Channel Strategy Professionals

                Blog:European eCommerce Gets A Collective Voice. Can It Grow Teeth?

                I've written about the European Union's grand plans for eCommerce in the past. Much of what the European Commission wants to achieve is laudable and would be fantastic to see. After all, who...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Have Yourself A Multi-Touchpoint Christmas

                   With 43 shopping days left until Christmas 2011, eCommerce operations across Europe are gearing up for what looks like being a strong growth year for online retail. With the economic climate...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:A Unified Digital Europe. Is It Possible?

                      Yesterday the European Commission outlined its ambition to create a “genuine Digital Single Market” by 2015. You can read the whole text here if you have some time to kill . . ....

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Forrester's first European Mobile Commerce Forecast

                        Mobile commerce is a HOT topic! Over the last three months I’ve presented at 4 different European events on the subject of Mobile Commerce in retail, and in every other speech I’m...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Thinking of launching a daily deal? Just hold that thought and read this first...

                        In November 2011 Sucharita Mulpuru published a very well read Forrester research document entitled “The Myths and Truths About Daily Deals”. In this document she led with the...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:How to be a Digital Commando

                          These poor, cold fellows stand few miles from my parent’s house in the Highlands of Scotland. They commemorate the founding of the Royal Marine Commandos in 1942, and these windswept, bronze...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:What's in the Agile Commerce Playbook?

                            I’ve been called upon to present on agile commerce many times over the last year, and when I do I most commonly start with this quote: "Change is the law of life. And those who look only to the...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:Managing the Cross-Touchpoint Customer Journey

                              It’s no great surprise that many retailers are reporting an increase in multi-touchpoint engagement from their shoppers this year in the run-up to Christmas. Our own Technographics® data...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:A tale of two brands: Are you ready to embrace the realities of digital business in 2013?

                                2013 is going to be a fascinating year for retail in Europe. When I look at what’s to come this year, I can paint a picture of what Forrester predicts by looking at a tale of two brands. Both...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:Introducing the Global Retail Segmentation

                                  It's hardly a secret that consumers are rapidly adopting new touchpoints to help them shop. But the killer question that every eBusiness executive must be able to answer is, how quickly are...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:European Brands are Embracing the Cross-Touchpoint Reality

                                    I had the pleasure of presenting an evolution of our Agile Commerce research last week at the Internet Retailing conference in London. It was an interesting event on a number of fronts, but my key...

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:Agile Commerce – that’s Forrester’s word for “Omnichannel,” right?

                                      You’ve all heard the term “Omnichannel.” And since you are reading this blog I’m going to assume you’ve also all heard the term “Agile Commerce.” If not,...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:Why you shouldn’t rush out and hire a CDO

                                        Chief Digital Officer (or CDO) is the latest in a long line of snazzy C-level titles to emerge over the last few years. At Forrester we’ve been watching this trend for a while now and have made...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:The ROI of Agile Commerce

                                          Its been a labor of love, but its finally here. Yes, I’ve actually published The ROI Of Agile Commerce.   One of the most common themes we hear from firms looking to invest in pushing...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:eCommerce. Russian style!

                                            Anyone who’s heard me speak at a conference over the last couple of years stands a fair chance of having listened to me talk about the fall of the Berlin Wall. Now, considering I typically talk...

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:Fake Apple Stores - Is This The Tip Of A Counterfeit Iceberg?

                                              Last week a lone blogger broke the news that not one but three fake Apple stores had sprung up in the city of Kunming in China, though it appears the problem is fast becoming a worldwide one for...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:Navigating the New Digital Landscape

                                                I’m writing this on the train. On my iPad. Connected to the internet (albeit intermittently, thanks to the occasional tunnel) while trundling through the British countryside. I booked my ticket...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:Online Retail Goes From Strength To Strength Across Europe

                                                  Concerns over crumbling economies, the collapse of the euro, and enforced austerity measures can’t have escaped your attention if you live in Europe. It’s easy to believe that consumers...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:Do You Need Retail Stores? Best Buy Thinks Not.

                                                      Disappointing news for UK shoppers today – Best Buy has announced that it will close its UK stores by the end of the year. Best Buy was a bit of a breath of fresh air in a multichannel...