Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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42 results in Blogs

  • Martin Gill
  • For eBusiness & Channel Strategy Professionals

    Blog:Agile Commerce – that’s Forrester’s word for “Omnichannel,” right?

    You’ve all heard the term “Omnichannel.” And since you are reading this blog I’m going to assume you’ve also all heard the term “Agile Commerce.” If not,...

    • For eBusiness & Channel Strategy Professionals

      Blog:Agile Commerce Is For Life, Not Just For Christmas

        EBay is now the latest entrant into the field of retail experimenters that are trialing the concept of a “virtual store.”  EBay joins Occado and Tesco in embracing the...

      • For eBusiness & Channel Strategy Professionals

        Blog:How to be a Digital Commando

        These poor, cold fellows stand few miles from my parent’s house in the Highlands of Scotland. They commemorate the founding of the Royal Marine Commandos in 1942, and these windswept, bronze...

        • For eBusiness & Channel Strategy Professionals

          Blog:European eCommerce Gets A Collective Voice. Can It Grow Teeth?

          I've written about the European Union's grand plans for eCommerce in the past. Much of what the European Commission wants to achieve is laudable and would be fantastic to see. After all, who...

          • For eBusiness & Channel Strategy Professionals

            Blog:eCommerce. Russian style!

            Anyone who’s heard me speak at a conference over the last couple of years stands a fair chance of having listened to me talk about the fall of the Berlin Wall. Now, considering I typically talk...

            • For eBusiness & Channel Strategy Professionals

              Blog:DSGI Know How. Do you?

              I’m intrigued by the recent launch of KnowHow.com. I’ve known it was coming for a while, but now that it’s here it’s not quite what I expected. However in a way it’s...

              • For eBusiness & Channel Strategy Professionals

                Blog:Ever Buy Your Cornflakes Online? If You Live In The UK You Might.

                Following my blog post from a couple of weeks ago where I wrote about the need to take a local approach in Europe, I’d like to take a few minutes to say something about the first of our...

                • For eBusiness & Channel Strategy Professionals

                  Blog:How Agile Are You Feeling?

                    Here at Forrester we’ve spend a lot of time this year evangelizing a new approach to multichannel commerce – one that we call agile commerce. The fundamentals are outlined here in...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:A tale of two brands: Are you ready to embrace the realities of digital business in 2013?

                    2013 is going to be a fascinating year for retail in Europe. When I look at what’s to come this year, I can paint a picture of what Forrester predicts by looking at a tale of two brands. Both...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Why you shouldn’t rush out and hire a CDO

                      Chief Digital Officer (or CDO) is the latest in a long line of snazzy C-level titles to emerge over the last few years. At Forrester we’ve been watching this trend for a while now and have made...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Have Yourself A Multi-Touchpoint Christmas

                         With 43 shopping days left until Christmas 2011, eCommerce operations across Europe are gearing up for what looks like being a strong growth year for online retail. With the economic climate...

                        • For Business Technology Professionals

                          Blog:Are You Ready For Digital Business?

                          When David Cameron and Angela Merkel put their heads together to talk about the “Internet of Things” and decide that Britain should double its research investment into technology...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:Online Retail In Germany -- Isn't It Time For A Multichannel Approach?

                              Following on from my European eCommerce overview a couple of months ago, I’m continuing to build a deeper view of how the online retail markets are evolving in the major European...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:European Online Retail Forecast 2012 to 2017: Online growth will begin to polarize across Europe

                              European online retail sales will reach €191 billion by 2017, up from €112 billion in 2012 – reflecting a 11% compound annual growth rate (CAGR) over the next five years. ...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:A Unified Digital Europe. Is It Possible?

                                  Yesterday the European Commission outlined its ambition to create a “genuine Digital Single Market” by 2015. You can read the whole text here if you have some time to kill . . ....

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:Step Up To Digital Leadership

                                  No industry is immune to digital disruption. Globally, executives acknowledge the disruptive influence that digital technologies have on their businesses. In fact, in a recent Forrester survey...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:Bring me my Jetpack!

                                    The future, if you believe science fiction, will be filled with hover-cars and jetpacks.   Bah humbug. I was never really into sci-fi as a kid. I never got into Doctor Who (still don’t...

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:What's your in-store digital strategy?

                                      At the start of the year, I published a piece of research looking at the major trends we predicted would hit Europe this year. One of the themes I called out was building on Peter Sheldon’s...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:Thinking of launching a daily deal? Just hold that thought and read this first...

                                        In November 2011 Sucharita Mulpuru published a very well read Forrester research document entitled “The Myths and Truths About Daily Deals”. In this document she led with the...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:Don't Believe The Hype: 5 Trends to Watch (and 5 to Ignore) for On-line Retail in 2012

                                            Every year at Forrester we take a look ahead at the driving forces behind online retail and make some predictions about how we think things will evolve and we try and identify the key trends...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:What's in the Agile Commerce Playbook?

                                            I’ve been called upon to present on agile commerce many times over the last year, and when I do I most commonly start with this quote: "Change is the law of life. And those who look only to the...

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:ePrivacy Legislation Gets (Marginally) Clearer

                                                The  May 26th UK deadline for compliance to the EU ePrivacy Directive has come and gone. The result? Confusion among eBusiness executives. Some action. Some sites are informing us of what...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:Shooting Arrows At Eagles

                                                Mao Zedong is quoted as having said that: “A revolution is not a dinner party . . . A revolution is an insurrection, an act of violence by which one class overthrows another.” However,...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:Agile Commerce: Know It When You See It

                                                    Here at Forrester, we’ve been evangelizing the concept of agile commerce for a while now, and we are working on a stream of research building on the concept and digging into exactly how...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:Navigating the New Digital Landscape

                                                    I’m writing this on the train. On my iPad. Connected to the internet (albeit intermittently, thanks to the occasional tunnel) while trundling through the British countryside. I booked my ticket...