For Marketing Leadership Professionals

Viral Video Creative That Works – A Social Computing Report

The 2010 Viral Video WebTrack And Consumer Survey

    Why Read This Report

    More people are watching online video than ever before, and most share their favorite videos with their friends — but that doesn't mean creating a successful viral video is getting any easier. When we studied the most popular viral videos from the first half of 2010 to learn what type of creative works best, we learned that funny videos are more successful than sexy videos and that the most popular viral videos typically last less than two minutes. Most importantly, we found that interactive marketers should pursue a range of sources for their viral video creative — including user-generated videos and repurposed or extended TV ads.
    US $ 499
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.

    TOOLS & TEMPLATES

    • Models & Calculators:

      Nearly Twice As Many People Share UGC Video As Share Marketer-Created Video Content

    • Models & Calculators:

      Humor Is The Most Successful Creative Strategy For Viral Videos

    • Models & Calculators:

      No Marketer Category Dominates The Viral Video Charts