For CIO Professionals

Wanted: Mobile Engagement Providers

    Why Read This Report

    Building and delivering great mobile experiences will be the beating heart of your customer engagement strategy for the next 10 years. The challenge of making a simple, intuitive app that fronts a complex system of engagement will stretch the abilities and swamp the resources of most firms. For help, firms increasingly turn to vendors that possess a connected portfolio of engagement competencies and management skills. The result will be a new market for mobile engagement providers that will grow to $32.4 billion by 2018. No vendor can do all of this today, but suppliers from six categories — digital agencies, management consultancies, mobile specialists, product development specialists, systems integrators, and telcos — are chasing the prize. The payoff for vendors that make this investment will be to earn a seat at your table as a long-term partner in your engagement success.
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    TABLE OF CONTENTS

    • Desire And Complexity Create A $32.4 Billion Market For Mobile Services
    • Wanted: A New Breed Of Mobile Engagement Providers
    • A Market Of Mobile Engagement Providers Is Coming Into Focus
    • RECOMMENDATIONS

      CIOs: Cultivate A "Provider Of Record" To Be Your Strategic Partner
    • WHAT IT MEANS

      Mobile Engagement Providers: Earn Your Seat At The Table
    • Supplemental Material
    • Related Research Documents