Why Read This
Building and delivering great mobile experiences will be the beating heart of your customer engagement strategy for the next 10 years. The challenge of making a simple, intuitive app that fronts a complex system of engagement will stretch the abilities and swamp the resources of most firms. For help, firms increasingly turn to vendors that possess a connected portfolio of engagement competencies and management skills. The result will be a new market for mobile engagement providers that will grow to $32.4 billion by 2018. No vendor can do all of this today, but suppliers from six categories — digital agencies, management consultancies, mobile specialists, product development specialists, systems integrators, and telcos — are chasing the prize. The payoff for vendors that make this investment will be to earn a seat at your table as a long-term partner in your engagement success.
Tags: Client Security & Management, Enterprise Mobile Devices, Enterprise Mobility, IT Infrastructure & Operations, IT Services, IT Spending Forecasts, Marketing & Strategy, Marketing Service Providers, Mobile Device Management, Tech Sector Economics, Technology