Use Voice Interaction Technology As A Product Differentiator
By Charles S. Golvin, Seth Fowler with J. P. Gownder, Vidya L. Drego, Annie E. Corbett
Why Read This
Voice interaction technology has made steady advances both in quality and breadth of application in recent years. Product strategists should seize the opportunity to selectively integrate voice into their products while it is still a differentiating feature. Doing so effectively requires careful analysis of the ways in which customers experience the product in order to identify where voice enhances the product's value.