CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For Application Development & Delivery Professionals

Web Content Management Is Alive And Well in 2011 Thanks To Online Customer Experience – A Social Computing Report

Findings From Forrester's Q1 2011 Web Content Management Survey

March 17, 2011

By Stephen Powers with Matthew Brown, Joe Dang

  • 1089 downloads
  • 0 comments
  • Rating:

Why Read This Report

Forrester recently surveyed 260 content and collaboration (C&C) professionals with decision-making roles in web content management (WCM) about their WCM strategies for the coming year. Enterprises overwhelmingly plan to continue investing in WCM, with a clear emphasis on using it in conjunction with other technologies to support web or multichannel marketing initiatives. Understandably, a broader group of stakeholders — including those from marketing and eBusiness/eCommerce groups — now influence WCM strategy decisions. Major areas of investment for WCM include support for mobile Web experiences, social functionality, and content targeting. But technological and organizational challenges have resulted in some lingering dissatisfaction with WCM initiatives.
Tags: Customer Experience Management, Enterprise Content Management, Information Management, IT Spending Forecasts, Mobile Web, Multichannel Customer Experience, Social Computing, Tech Sector Economics, Technology Adoption Data, User-Generated Content, Web 2.0, Web Content Management
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Customer Experience Needs Drive WCM Investments
  • Major WCM Investment Areas In 2011: Mobile, Social, and Content Targeting
  • WCM Projects Still Face Technical And Organizational Challenges

  • WHAT IT MEANS

    Demand For Sophisticated Experiences Will Keep WCM Investments Rolling
  • Supplemental Material
  • Related Research Documents
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart