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Description
Web content management (WCM) software has evolved from technical tools for website management into solutions that support the imaginations (and needs) of digital marketers creating multichannel digital experiences.
Our report "The Forrester Wave™: Web Content Management For Digital Experience, Q2 2013" identifies the 10 most significant providers in the category — Adobe, Acquia, Ektron, HP Autonomy, IBM, Microsoft, OpenText, Oracle, SDL, and Sitecore — and evaluates them across 100 criteria in three areas: current offering, strategy, and market presence.
Application Development & Delivery (AD&D) Professionals and their marketing and digital business peers can join in as we unpack the extensive capabilities found in current WCM solutions — and key ways they differ. Leverage this webinar if you're seeking a new solution, trying to plan ahead for a future project, or assessing how your current solution measures up to the newest generation of WCM.
Agenda:
- Web Content Management Vendor Evolution And Key Differences
- How WCM Helps Marketers And Others Deliver Digital Experiences
- Priorities: The WCM Capabilities To Care About
Vendors mentioned: Adobe, Acquia, Ektron, HP Autonomy, IBM, Microsoft, OpenText, Oracle, SDL, and Sitecore.
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