Forrester Research : Topic : Web Analytics

Web Analytics

Software for clickstream analysis, web analytics solutions answer questions such as: Who is visiting the site? How long do they stay? What are they looking at? What was the trail of the visitor? Which pages attract the most visitors? What are the top entry and exit points of the site? Which functions of the website are most frequently used?

Research

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For Application Development & Delivery Professionals
Report: Choose Digital Experience Tools To Engage With Customers In A Cross-Channel World
David AponovichFebruary 12, 2013
Systems that support digital experiences present challenges to tech buyers, who are discovering a vast and immature market. Application development and delivery (AD&D) professionals face a proli...
- Downloads: 512
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For Customer Insights Professionals
Report: How Real-Time Analytics Enables Digital Intelligence
Joe StanhopeJanuary 10, 2013
Most organizations have invested in the tools and skills to track website activity, evaluate digital marketing campaigns, and conduct in-depth analysis of digital channels. With the increasing v...
- Downloads: 411
- Rating:
For Marketing Leadership Professionals
Report: Win The Social Marketing Measurement Game
Nate ElliottNovember 21, 2012
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social market...
- Downloads: 45
For Application Development & Delivery Professionals
Report: The Future Of BI In Asia Pacific
Michael Barnes, John BrandOctober 19, 2012
Business intelligence (BI) adoption drivers, technology understanding, and organizational process maturity continue to vary widely across Asia Pacific. The one constant in this market is the reg...
- Downloads: 173
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For Customer Insights Professionals
Report: Digital Intelligence Transforms Analytics Into Action
Joe StanhopeOctober 18, 2012
The volume and complexity of digital interactions with customers cause analytics challenges for marketers. The conventional web analytics approach cannot keep up with the explosion of channels, ...
- Downloads: 552
- Comments: 1
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