Web Analytics

Software for clickstream analysis, web analytics solutions answer questions such as: Who is visiting the site? How long do they stay? What are they looking at? What was the trail of the visitor? Which pages attract the most visitors? What are the top entry and exit points of the site? Which functions of the website are most frequently used?


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  • For Customer Insights Professionals

    Report: Optimize Customer Experiences With Digital Intelligence

    The simple analysis of aggregated online customer interactions with websites is not enough for firms to truly understand and optimize customer experiences in the age of the customer. Digital int...

    • Downloads: 878
  • For Infrastructure & Operations Professionals

    Report: Brief: Introducing Software Analytics, A Key Business Technology Solution

    On March 19, 2014, New Relic announced the public beta of its new software analytics solution, New Relic Insights. Insights, a software-as-a-service (SaaS)-based IT analytics solution, collects ...

    • Downloads: 128
  • For Customer Insights Professionals

    Report: Gauging Web Analytics Practices In The Age Of The Customer

    In the Q2 2014 Forrester Wave™ evaluation of web analytics platforms, we surveyed 54 web analytics customers about their web analytics practices. It's clear from this benchmark data that w...

    • Downloads: 253
  • For Customer Insights Professionals

    Report: The Forrester Wave™: Web Analytics, Q2 2014

    In Forrester's 75-criteria evaluation of web analytics vendors, we identified the six most significant software providers in the category — Adobe, AT Internet, Google, IBM, SAS Institute, ...

    • Downloads: 673
  • For Enterprise Architecture Professionals

    Report: The Things We Do For… Data

    Forrester has noted the growing presence of applications and websites that provide free services just to capture consumer data and market it to third parties. This report reviews examples of the...

    • Downloads: 195
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Analysts who cover Web Analytics