Forrester

For Application Development & Delivery Professionals

Report:Choose Digital Experience Tools To Engage With Customers In A Cross-Channel World

Tools And Technology: The Digital Experience Delivery Playbook

Systems that support digital experiences present challenges to tech buyers, who are discovering a vast and immature market. Application development and delivery (AD&D) professionals face a...

• Downloads: 591
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For Customer Insights Professionals

Report:How Real-Time Analytics Enables Digital Intelligence

Real-Time Analysis Provides Visibility Into Critical Situations

Most organizations have invested in the tools and skills to track website activity, evaluate digital marketing campaigns, and conduct in-depth analysis of digital channels. With the increasing...

• Downloads: 440
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For Marketing Leadership Professionals

Report:Win The Social Marketing Measurement Game

Performance Management: The Social Marketing Playbook

You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing...

• Downloads: 79

For Application Development & Delivery Professionals

Report:The Future Of BI In Asia Pacific

The Top 10 Trends Affecting Market Maturity And Growth

Business intelligence (BI) adoption drivers, technology understanding, and organizational process maturity continue to vary widely across Asia Pacific. The one constant in this market is the...

• Downloads: 181
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For Customer Insights Professionals

Report:Digital Intelligence Transforms Analytics Into Action

Executive Overview: The Digital Intelligence Playbook

The volume and complexity of digital interactions with customers cause analytics challenges for marketers. The conventional web analytics approach cannot keep up with the explosion of channels,...

• Downloads: 567
• Comments: 1
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For Customer Insights Professionals

Report:Understanding Tag Management Tools And Technology

Users Benefit From A Rapidly Maturing Market And Proven Gains

Maintaining accurate and complete JavaScript tagging on websites is critical for ensuring the efficacy of marketing and analytics efforts. But the highly dynamic pace and volume of tag management...

• Downloads: 544
• Comments: 3
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For Customer Experience Professionals

Report:The Right Website Experience Success Metrics

Performance Management: The Digital Customer Experience Improvement Playbook

This report is an update to "What Are The Right Web Customer Experience Success Metrics?" originally published on July 20, 2011. Good website customer experience metrics fulfill two purposes:...

• Downloads: 1607
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For Marketing Leadership Professionals

Report:The Forrester Wave™: Interactive Attribution Vendors, Q2 2012

Visual IQ, Adometry, And ClearSaleing Lead The Category

In Forrester's 45-criteria evaluation of interactive attribution vendors, we identified and analyzed the eight significant providers in this category — Adobe, Adometry, C3 Metrics,...

• Downloads: 927
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For Sales Enablement Professionals

Report:European Tech Marketing Continues To Be Different

This is a deep-dive data update to last year's report, "European Tech Marketing Is Different: Here's How," based on Forrester's Q4 2011 B2B Marketing Organizations And Investments Survey. Most of the...

• Downloads: 34

For Customer Insights Professionals

Report:Where To Get Help With Web Analytics

Customer Intelligence Professionals Don't Have To Go It Alone

Mastering web analytics is an ongoing challenge as customer intelligence (CI) professionals contend with a fluid and complex environment exacerbated by severe resource constraints. But the demand for...

• Downloads: 615

For Customer Insights Professionals

Report:What Customers Really Think About Their Web Analytics Vendors

Findings From The Forrester Wave™ Evaluation On Web Analytics

During the Forrester Wave™ evaluation of web analytics platforms, we surveyed 162 web analytics customers about their vendor partnerships. We found that users are highly vested in their web...

• Downloads: 487

For Customer Insights Professionals

Report:What Does The Web Analytics Industry Want To Be When It Grows Up?

Web Analytics Reaches A Crossroads Between Site And Digital Analytics

During the recent Forrester Wave™ evaluation of web analytics platforms, we surveyed 162 web analytics customers about their web analytics practices. We found that web analytics use is...

• Downloads: 587

For Customer Insights Professionals

Report:The Forrester Wave™: Web Analytics, Q4 2011

Adobe, comScore, IBM, And Webtrends Lead A Market In Transition

In Forrester's 80-criteria evaluation of web analytics vendors, we found that Adobe, comScore, IBM, and Webtrends are Leaders because of their consistent product strength combined with compelling...

• Downloads: 1986

For Marketing Leadership Professionals

Report:How To Measure The Brand Impact Of Paid Search

Interactive marketers consider branding one of the key objectives of their search marketing program; but few of them apply methods to understand the brand impact of search. Rather than focus only on...

• Downloads: 539

For Customer Experience Professionals

Report:Where To Find Help For Interactive Design Projects In Europe, 2011

European Interactive Agencies Report Their Capacity, Budget, And Industry Capabilities

Companies seeking agency partners in Europe find it challenging to identify the best agencies to meet their needs. To kick-start the vendor selection process, Forrester gathered self-reported data...

• Downloads: 218

For eBusiness & Channel Strategy Professionals

Report:Using Online Video To Drive Clicks And Conversion

A Guide To Approaching Or Revitalizing A Retail eCommerce Video Campaign

Shoppers are beginning to use online video to inform their purchases. Although consumer uptake is slow when compared with the wider acceptance of Internet video, online retailers are turning to video...

• Downloads: 993

For Customer Experience Professionals

Report:Major Digital Design Projects Set The Stage For More Spending In 2011

Firms Are Planning Major Design Projects And Increasing Related Investments

A recent survey of Forrester's Customer Experience Peer Research Panel revealed that the vast majority of firms are planning large-scale digital experience redesign or creation projects in 2011. With...

• Downloads: 309

For Customer Insights Professionals

Report:Revisiting The Online Marketing Suite

After several years of relative obscurity and false starts, the online marketing suite is poised to gain steam as marketers focus on resolving multichannel complexity and as vendors seek out new...

• Downloads: 1156

For Customer Insights Professionals

Report:How Tag Management Improves Web Intelligence

Tag Management Systems Reign In Web Measurement Chaos

Customer Intelligence (CI) professionals have a tag management problem. JavaScript tags are omnipresent on Web sites, supporting a wide variety of analytics, marketing, and technical services. But...

• Downloads: 752

For eBusiness & Channel Strategy Professionals

Report:Finding Help For Your eCommerce Design Project

Where To Find Help For Web Design Projects, 2010

The design of the customer experience is central to any new platform or replatforming project, regardless of scale and channel. Selecting the right Web design vendor can be stressful and complicated....

• Downloads: 521

For Customer Insights Professionals

Report:Case Study: National Instruments Replatforms Web Analytics

Planning And Collaboration Are The Foundation For A Successful Web Intelligence Initiative

Unable to fully harness the value of its Web data, National Instruments (NI) implemented Unica NetInsight to improve customer experience and prioritize sales efforts. We spoke with Michelle Rutan,...

• Downloads: 299

For Customer Experience Professionals

Report:Where To Find Help For Web Design Projects, 2010

North American Interactive Agencies Report Their Capacity, Budget, And Industry Capabilities

Selecting the right Web design vendor can be stressful and complicated. To help kick-start the vendor selection process, Forrester gathered self-reported data from 76 firms that have significant...

• Downloads: 467

For Customer Insights Professionals

Report:Organizing For Site Optimization

Incorporating testing into marketing and customer experience management programs is crucial because consumer behaviors change continually and vary by a multitude of dimensions that are nearly...

• Downloads: 650
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For Customer Insights Professionals

Report:How Web Analytics Will Emerge As A Cornerstone Of Customer Intelligence

Using Site-Based Intelligence To Drive Multichannel Marketing Improvements

Marketers today have a dizzying array of online and offline touchpoints at their disposal, but without a doubt all roads lead through the Web. For most organizations, Web sites, microsites, landing...

• Downloads: 2152

For Customer Experience Professionals

Report:Six Steps To Member-Centric Health Plan Sites

Aligning Member And Business Goals To Get Member Sites Back On Track

Health plans track a lot of data about their member sites but still struggle to understand what value it brings to their business and how to improve it. These issues are a sign of a bigger problem:...

• Downloads: 629