Web Analytics

Software for clickstream analysis, web analytics solutions answer questions such as: Who is visiting the site? How long do they stay? What are they looking at? What was the trail of the visitor? Which pages attract the most visitors? What are the top entry and exit points of the site? Which functions of the website are most frequently used?

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106 results in Reports

  • Web Analytics
  • For Application Development & Delivery Professionals

    Report:Quick Take: Adobe Advances Mission Of Support For Digital Experiences

    Marketers want easy to use software that allows them to create, measure, and optimize digital experiences, while application development and delivery (AD&D) pros value deep technical capabilities and...

    • Downloads: 62
  • For Application Development & Delivery Professionals

    Report:14 Digital Customer Experience Tools To Engage With Your Customers

    Tools And Technology: The Digital Experience Delivery Playbook

    Software platforms and applications that support digital experiences present challenges to tech buyers, who are discovering a vast and immature market. Application development and delivery (AD&D)...

    • Downloads: 1265
    • Rating:
  • For Customer Insights Professionals

    Report:Decipher The Digital Intelligence Technology Code

    Tools And Technology: The Digital Intelligence Playbook

    Delivering on the vision of digital intelligence requires a strong technology commitment to support broad data, analysis, and action requirements. But many organizations fail to develop a...

    • Downloads: 117
  • For Marketing Leadership Professionals

    Report:Win The Social Marketing Measurement Game

    Performance Management: The Social Marketing Playbook

    Measuring social marketing is hard. But too often, the solutions that marketers use — such as focusing only on engagement, cherry-picking only the best-looking numbers, or relying on vendors'...

    • Downloads: 640
    • Comments: 3
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Market Overview: Digital Customer Experience Delivery Platforms

    A Range Of Software Vendors Tackle The Multichannel Experience Mandate

    Businesses need an array of software technology to support digital customer experiences, but they struggle to understand and leverage the tools necessary to create and manage unified, multichannel...

    • Downloads: 684
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Measuring Mobile Apps

    Performance Management: The Mobile App Development Playbook

    As you begin to build and deploy mobile apps, you'll quickly discover that your development teams need to deliver new versions and updates much faster: eight to 12 times a year or more. Mobile...

    • Downloads: 581
    • Rating:
  • For Customer Insights Professionals

    Report:Digital Intelligence Replaces Web Analytics

    Vision: The Digital Intelligence Playbook

    Traditional web analytics techniques were not designed for the breadth of channels, devices, and speed that fuels today's digital interactions. The underlying design of web analytics is fundamentally...

    • Downloads: 1909
    • Rating:
  • For Marketing Leadership Professionals

    Report:Make The Most Of Analytics To Meet Your Mobile Objectives

    Performance Management: The Mobile Marketing Playbook

    On average, mobile now represents more than 20% of overall traffic to websites. For some companies, including many in media, more than half of all visits come via mobile devices. In some countries,...

    • Downloads: 517
    • Rating:
  • For Application Development & Delivery Professionals

    Report:TechRadar™ For AD&D Pros: Digital Customer Experience Technologies, Q3 2013

    Landscape: The Digital Experience Delivery Playbook

    Consumers are dazzled by digital experiences that are enjoyable, innovative, and contextual. How are you going to keep up? Firms face an expanding ecosystem of technology supporting digital customer...

    • Downloads: 731
    • Rating:
  • For Application Development & Delivery Professionals

    Report:TechRadar™: BI Analytics, Q3 2013

    Landscape: The Business Intelligence Playbook

    Business intelligence (BI) is the No. 1 project priority for companies in 2013. Continued economic uncertainty and major industry-changing dynamics like mobility and the shift to digital business put...

    • Downloads: 988
    • Rating:
  • For Customer Insights Professionals

    Report:How Real-Time Analytics Enables Digital Intelligence

    Real-Time Analysis Provides Visibility Into Critical Situations

    Most organizations have invested in the tools and skills to track website activity, evaluate digital marketing campaigns, and conduct in-depth analysis of digital channels. With the increasing...

    • Downloads: 623
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Future Of BI In Asia Pacific

    The Top 10 Trends Affecting Market Maturity And Growth

    Business intelligence (BI) adoption drivers, technology understanding, and organizational process maturity continue to vary widely across Asia Pacific. The one constant in this market is the...

    • Downloads: 258
    • Rating:
  • For Customer Insights Professionals

    Report:Digital Intelligence Transforms Analytics Into Action

    Executive Overview: The Digital Intelligence Playbook

    The volume and complexity of digital interactions with customers cause analytics challenges for marketers. The conventional web analytics approach cannot keep up with the explosion of channels,...

    • Downloads: 690
    • Comments: 1
    • Rating:
  • For Customer Insights Professionals

    Report:Understanding Tag Management Tools And Technology

    Users Benefit From A Rapidly Maturing Market And Proven Gains

    Maintaining accurate and complete JavaScript tagging on websites is critical for ensuring the efficacy of marketing and analytics efforts. But the highly dynamic pace and volume of tag management...

    • Downloads: 777
    • Comments: 3
    • Rating:
  • For Customer Experience Professionals

    Report:The Right Website Experience Success Metrics

    Performance Management: The Digital Customer Experience Improvement Playbook

    This report is an update to "What Are The Right Web Customer Experience Success Metrics?" originally published on July 20, 2011. Good website customer experience metrics fulfill two purposes:...

    • Downloads: 1884
    • Rating:
  • For Marketing Leadership Professionals

    Report:The Forrester Wave™: Interactive Attribution Vendors, Q2 2012

    Visual IQ, Adometry, And ClearSaleing Lead The Category

    In Forrester's 45-criteria evaluation of interactive attribution vendors, we identified and analyzed the eight significant providers in this category — Adobe, Adometry, C3 Metrics,...

    • Downloads: 1097
    • Rating:
  • For Sales Enablement Professionals

    Report:European Tech Marketing Continues To Be Different

    This is a deep-dive data update to last year's report, "European Tech Marketing Is Different: Here's How," based on Forrester's Q4 2011 B2B Marketing Organizations And Investments Survey. Most of the...

    • Downloads: 53
  • For Customer Insights Professionals

    Report:Where To Get Help With Web Analytics

    Customer Intelligence Professionals Don't Have To Go It Alone

    Mastering web analytics is an ongoing challenge as customer intelligence (CI) professionals contend with a fluid and complex environment exacerbated by severe resource constraints. But the demand for...

    • Downloads: 678
  • For Customer Insights Professionals

    Report:What Customers Really Think About Their Web Analytics Vendors

    Findings From The Forrester Wave™ Evaluation On Web Analytics

    During the Forrester Wave™ evaluation of web analytics platforms, we surveyed 162 web analytics customers about their vendor partnerships. We found that users are highly vested in their web...

    • Downloads: 526
  • For Customer Insights Professionals

    Report:How Firms Use Web Analytics

    Benchmarks: The Digital Intelligence Playbook

    During the Q4 2011 Forrester Wave™ evaluation of web analytics platforms, we surveyed 162 web analytics customers about their web analytics practices. This benchmark data shows web analytics...

    • Downloads: 640
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Web Analytics, Q4 2011

    Adobe, comScore, IBM, And Webtrends Lead A Market In Transition

    In Forrester's 80-criteria evaluation of web analytics vendors, we found that Adobe, comScore, IBM, and Webtrends are Leaders because of their consistent product strength combined with compelling...

    • Downloads: 2180
  • For Marketing Leadership Professionals

    Report:How To Measure The Brand Impact Of Paid Search

    Interactive marketers consider branding one of the key objectives of their search marketing program; but few of them apply methods to understand the brand impact of search. Rather than focus only on...

    • Downloads: 580
  • For Customer Experience Professionals

    Report:Where To Find Help For Interactive Design Projects In Europe, 2011

    European Interactive Agencies Report Their Capacity, Budget, And Industry Capabilities

    Companies seeking agency partners in Europe find it challenging to identify the best agencies to meet their needs. To kick-start the vendor selection process, Forrester gathered self-reported data...

    • Downloads: 226
  • For eBusiness & Channel Strategy Professionals

    Report:Using Online Video To Drive Clicks And Conversion

    A Guide To Approaching Or Revitalizing A Retail eCommerce Video Campaign

    Shoppers are beginning to use online video to inform their purchases. Although consumer uptake is slow when compared with the wider acceptance of Internet video, online retailers are turning to video...

    • Downloads: 1065
  • For Customer Experience Professionals

    Report:Major Digital Design Projects Set The Stage For More Spending In 2011

    Firms Are Planning Major Design Projects And Increasing Related Investments

    A recent survey of Forrester's Customer Experience Peer Research Panel revealed that the vast majority of firms are planning large-scale digital experience redesign or creation projects in 2011. With...

    • Downloads: 320