For eBusiness & Channel Strategy Professionals

Website Functionality Benchmark 2011: Mass Merchants

Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four US Mass Merchants

    Why Read This Report

    In the large-format mass merchant sector, Wal-Mart and Target have successfully implemented market-leading online retail functionality and connected consumer touchpoints to enhance their customer experience. Meanwhile, Costco and BJ's appear to remain in development mode for their online and multichannel presences, lagging behind Wal-Mart and Target's online functionality.
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    TABLE OF CONTENTS

    • Forrester's Website Functionality Benchmark Methodology
    • Wal-Mart And Target Score Positively; Costco And BJ's Do Not
    • RECOMMENDATIONS

      Depending On Position, Keep Moving Forward Or Pay Attention And Emulate
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